# Magic AI vs Shutterstock AI Image Generator

Magic AI records 3,276 monthly visits with +42.1% month-over-month growth and Freemium pricing. Shutterstock AI Image Generator records 47,855,171 monthly visits with +3.2% growth and Paid pricing.

| Metric | [Magic AI](https://openaitools.app/tool/magicai) | [Shutterstock AI Image Generator](https://openaitools.app/tool/shutterstock-com) |
| :--- | :--- | :--- |
| Website URL | https://immagic.ai | https://www.shutterstock.com/ai-image-generator |
| Categories | AI Image Generator, AI Video Generator, AI Art Generator, AI Anime Generator | AI Image Generator, AI Design Generator, AI Photo Editor |
| Pricing Model | Freemium | Paid |
| Monthly Visits | 3,276 | 47,855,171 |
| MoM Growth Rate | +42.1% | +3.2% |
| Primary Market | United States | United States |
| Direct Visits | 1,300 | 12,470,325 |
| Review Score | 3.9 | 4.3 |
| Saved Count | 4 | 45 |
| Supported Platforms | Website | Website |

## Magic AI

Magic AI (hosted at immagic.ai) is a multi-tool AI creation platform aimed at people who want to produce visual content without installing any software. Its home dashboard links to a wide set of generators: text-to-image, image-to-image, Ghibli-style art, ControlNet-driven composition, inpainting and outpainting for editing existing pictures, an 'Infinity Flux' mode, and AI video generation in text-to-video, image-to-video, and video-to-video forms. A built-in chat assistant rounds out the toolkit.

The workflow is prompt-first. You type a description, pick a mode, generate, and then refine results with the editing tools; finished pieces can be downloaded, shared by link, or saved as an image with the prompt attached. A public Explore gallery shows what other users have created, which doubles as inspiration for prompting. An Android APK download is offered for mobile access, and the interface is available in a dozen languages.

Pricing follows a freemium model: accounts start with a free credit balance and can upgrade to a subscription for more credits, with a PRO tag on the premium Ghibli-style feature. Users must confirm they are over 18 to use the account tools, and the platform's acceptable-use expectations centre on the terms and privacy pages linked in the footer.

**Pricing & Plans:** Freemium. New accounts start with a free credit balance and can generate at no cost, while heavier usage requires a paid subscription upgrade purchased from the in-app pricing page.

- **Text-to-image and image-to-image:** Generate artwork from a written prompt, or restyle and transform an uploaded reference image.
- **Ghibli-style and filter presets:** One-click styles including Ghibli-inspired art, a clay filter, sticker generation, and themed filter collections.
- **Inpainting, outpainting and upscaling:** Repaint selected areas, extend a canvas beyond its original frame, or enlarge low-resolution images.
- **AI video generation:** Create clips from text prompts, animate a still image, or transform an existing video.
- **Explore gallery and AI chat:** Browse community creations with their prompts, and use the built-in chat assistant for other tasks.

**Strengths:** Broad tool set — image, video, editing, and chat in one place; Free credits let you test the platform before paying; Style presets such as Ghibli-style art require no prompt engineering; Explore gallery surfaces community prompts you can reuse

**Limitations:** Credit-based free tier runs out quickly on video generation; Some premium styles are gated behind a PRO upgrade; Output quality varies across modes; 18+ confirmation required for account management

[Profile (Markdown)](https://openaitools.app/tool/magicai.md)

## Shutterstock AI Image Generator

Unlike standalone consumer text-to-image generators where copyright hygiene and commercial usage rights remain legally murky, the Shutterstock AI Image Generator is built specifically for businesses, marketers, and agencies that require clear licensing paperwork. Rather than relying solely on a single proprietary model, Shutterstock evolved its generator into a unified multi-model workspace: users can manually pick from frontier image engines—including OpenAI's GPT Image 2, Google's Imagen 4 Ultra and Gemini 3.1 Flash, and Runway Gen-4—or let Shutterstock's built-in AI Model Recommender select the optimal engine for a given prompt.

Every image downloaded from the generator ships with a Shutterstock Standard License and up to $10,000 in legal indemnification coverage, while Enterprise and Business customers can request on-demand human compliance review for full contractual indemnification and private team generations. Shutterstock also addresses ethical sourcing head-on through its Contributor Fund, which pays royalties to stock artists whose licensed works were used in training datasets, while keeping contributor-uploaded AI art out of its traditional 625-million-asset library. Note that by default on individual plans, AI images generated on the platform are added to Shutterstock's public catalog for other customers to license unless your organization is on a Business/Teams plan with private generations enabled.

In 2026—following the July 7, 2026 termination of the proposed Getty Images merger—Shutterstock sharpened its hybrid Stock + GenAI subscription lineup and launched a Claude connector (August 2026) alongside its existing ChatGPT app. Creators who only need AI visuals can subscribe to the standalone GenAI plan at $15/month billed annually ($180/year) or $29/month month-to-month for 100 monthly generation credits. For teams blending authentic photography with synthetic graphics, Unlimited Images ($29/month billed yearly) bundles unlimited downloads from 83M+ curated stock photos with 50 AI credits/month, while Unlimited Plus ($69/month billed yearly) unlocks 100M+ stock images, videos, music, and SFX alongside 100 monthly AI credits.

**Pricing & Plans:** New users get 2 free trial generations, after which the standalone GenAI subscription costs $15/month billed annually ($180/year) or $29/month with no contract for 100 AI generation credits per month. AI generation credits are also bundled into stock subscriptions, including Unlimited Images ($29/mo billed yearly with 50 AI credits/mo) and Unlimited Plus ($69/mo billed yearly with 100 AI credits/mo), alongside custom Teams and Business indemnification plans.

- **Multi-Model Selector & AI Model Recommender:** Provides single-dashboard access to leading third-party visual models—including OpenAI GPT Image 2, Google Imagen 4 Ultra, Gemini 3.1 Flash, and Runway Gen-4—with an automated recommender that matches prompts to the best engine.
- **Standard Commercial License & $10,000 Indemnification:** Attaches a commercial Shutterstock Standard License and $10,000 legal indemnification to every downloaded AI image, with full human-reviewed indemnification available on Enterprise and Business tiers.
- **AI Image Editor & Generative Outpainting:** Includes browser-based inpainting, magic object erasure, background removal, image reference guidance, and aspect-ratio canvas expansion that routes royalties directly to the original contributor when editing stock photos.
- **Unified 625M+ Stock & GenAI Search with Claude/ChatGPT Apps:** Displays stock photos, vectors, 3D assets, and AI generation options in one workflow, complemented by official ChatGPT and Claude connectors for conversational asset discovery.
- **Ethical Contributor Fund Compensation:** Compensates hundreds of thousands of human photographers and illustrators via Shutterstock's AI Contributor Fund while enforcing strict DE&I and brand-safety guardrails.

**Strengths:** Every downloaded AI image includes a clear commercial Standard License backed by $10,000 legal indemnification; Aggregates top frontier models (GPT Image 2, Imagen 4 Ultra, Gemini 3.1 Flash, Runway Gen-4) under one $15/mo annual plan; Seamlessly combines 625M+ authentic stock assets with generative AI tools and ChatGPT/Claude assistant connectors; Ethically compensates human artists through the Contributor Fund and pays direct royalties on AI-edited stock photos

**Limitations:** Images generated on individual plans are added to Shutterstock's public library and are not exclusive unless on a Business/Teams plan; Unused monthly generation credits (50 or 100/month) expire at the end of each monthly billing cycle; Experimental AI Video Generator outputs do not yet carry commercial licensing coverage, limiting them to previsualization

[Profile (Markdown)](https://openaitools.app/tool/shutterstock-com.md)

## Frequently Asked Questions

### How do Magic AI and Shutterstock AI Image Generator compare in monthly traffic?

Magic AI has 3,276 monthly visits, while Shutterstock AI Image Generator has 47,855,171. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Magic AI has a month-over-month growth rate of +42.1%; Shutterstock AI Image Generator has +3.2%.

### How does pricing compare?

Magic AI: Freemium. Freemium. New accounts start with a free credit balance and can generate at no cost, while heavier usage requires a paid subscription upgrade purchased from the in-app pricing page. Shutterstock AI Image Generator: Paid. New users get 2 free trial generations, after which the standalone GenAI subscription costs $15/month billed annually ($180/year) or $29/month with no contract for 100 AI generation credits per month. AI generation credits are also bundled into stock subscriptions, including Unlimited Images ($29/mo billed yearly with 50 AI credits/mo) and Unlimited Plus ($69/mo billed yearly with 100 AI credits/mo), alongside custom Teams and Business indemnification plans.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Adobe Firefly](https://openaitools.app/tool/adobe) | 396,998,213 | -8.6% | Freemium | Commercially safe generative AI studio with built-in copyright indemnification and native stock asset ecosystem integration. | [.md](https://openaitools.app/tool/adobe.md) |
| 2 | [Meta AI](https://openaitools.app/tool/meta-ai) | 43,935,687 | +27.7% | Free | Meta's free AI assistant for answers, images and everyday tasks | [.md](https://openaitools.app/tool/meta-ai.md) |
| 3 | [Photoroom](https://openaitools.app/tool/photoroom) | 18,213,872 | -2.8% | Freemium, Free Trial, Contact for Pricing | E-commerce focused visual editor specializing in product photography background removal and generative scenes. | [.md](https://openaitools.app/tool/photoroom.md) |
| 4 | [Picsart](https://openaitools.app/tool/picsart) | 16,511,620 | +3.8% | Freemium, Free Trial | All-in-one creative studio combining AI generation with robust photo editing and design tools. | [.md](https://openaitools.app/tool/picsart.md) |
| 5 | [Midjourney](https://openaitools.app/tool/midjourney) | 8,609,446 | -0.9% | Freemium | Industry-leading image generator producing higher-fidelity visuals, though lacking native stock asset libraries and commercial indemnification. | [.md](https://openaitools.app/tool/midjourney.md) |
| 6 | [123RF AI Search Engine](https://openaitools.app/tool/123rf-ai-search-engine) | 6,259,718 | +3.7% | Free Trial, Paid, Contact for Pricing | Stock photo platform combining traditional licensed media search with native AI image generation capabilities. | [.md](https://openaitools.app/tool/123rf-ai-search-engine.md) |
| 7 | [Depositphotos AI Image Generator](https://openaitools.app/tool/depositphotos-ai-image-generator) | 5,804,983 | -2.8% | Freemium | Stock media platform offering text-to-image generation backed by commercial licensing support. | [.md](https://openaitools.app/tool/depositphotos-ai-image-generator.md) |
| 8 | [Krea](https://openaitools.app/tool/krea) | 4,583,022 | +2.9% | Freemium | Realtime generative AI studio for images, video and custom models | [.md](https://openaitools.app/tool/krea.md) |
| 9 | [Media.io](https://openaitools.app/tool/media-io) | 3,256,173 | -4.8% | Freemium, Paid | One browser studio for AI video, image, audio and characters | [.md](https://openaitools.app/tool/media-io.md) |
| 10 | [Imagine Ai Art Generator](https://openaitools.app/tool/imagine-ai-art-generator) | 2,459,527 | +15.6% | Free | Generate images, video and audio at scale with 50+ AI models | [.md](https://openaitools.app/tool/imagine-ai-art-generator.md) |

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Source: https://openaitools.app/compare/magicai-vs-shutterstock-com

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