Mailchimp records 10,071,636 monthly visits with +1.1% month-over-month growth and Freemium pricing. Makeform records 160,692 monthly visits with -10.8% growth and Freemium pricing.
AI-assisted email and SMS marketing that turns audiences into customers
Describe your form, let AI build it
| Dimension / Metric | | |
|---|---|---|
| Official Domain | mailchi.mp | makeform.ai |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 10.07M (10,071,636) | 160.69K (160,692) |
| MoM Traffic Delta | +105.62K (+1.1%) | -19.55K (-10.8%) |
| Primary Market & Share | 🇺🇸 United States (54%) | 🇺🇸 United States (13.1%) |
| Direct Visits / mo | 5.77M | 58.81K |
| User Rating | 4.4 | 4.2 |
| Supported Platforms | Website | Website |
AI-assisted email and SMS marketing that turns audiences into customers
Drag-and-drop templates, reusable layouts, and guided steps to design and send newsletters or promotional emails without a designer.
Build automated journeys triggered by signups, purchases, birthdays, or inactivity, including welcome and abandoned-cart series.
Generate draft copy and subject lines, and use data-driven send-time suggestions to improve engagement.
Tag, segment, and filter contacts, and track engagement history in a searchable audience database.
Describe your form, let AI build it
Describe the form you need in plain language and Makeform drafts the questions, structure, copy and logic automatically.
Combine payments, signatures, file uploads, ratings, rankings, matrices, dates and calculated fields in one form.
Build conditional branching, variable-based calculations, hidden fields for URL parameters and answer piping for personalised forms.
Start from ready-made templates for feedback, intake, registration, quizzes, surveys and more instead of building from scratch.
Provides deeper e-commerce data integration and advanced segmentation, but steeper learning curve than Mailchimp.
Provides deeper e-commerce data integration and advanced segmentation, but steeper learning curve than Mailchimp.
Offers robust multi-channel marketing and transactional emails, but with simpler CRM workflows than Mailchimp.
Offers robust multi-channel marketing and transactional emails, but with simpler CRM workflows than Mailchimp.
Features a cleaner, more intuitive drag-and-drop editor, but fewer advanced enterprise automation features.
Features a cleaner, more intuitive drag-and-drop editor, but fewer advanced enterprise automation features.
Offers more advanced multi-page logic and database integrations, but requires slightly more setup than quick prompt generation.
Includes built-in landing page builders and webinars, but interface feels busier than Mailchimp.
Includes built-in landing page builders and webinars, but interface feels busier than Mailchimp.
Features a broader traditional drag-and-drop builder with solid AI drafting, though less centered on pure chat generation.
SpecialistSpecializes in cold email outreach and deliverability infrastructure rather than inbound newsletter marketing.
SpecialistSpecializes in cold email outreach and deliverability infrastructure rather than inbound newsletter marketing.
Delivers vastly more powerful CRM and complex automation workflows, but less beginner-friendly interface.
Delivers vastly more powerful CRM and complex automation workflows, but less beginner-friendly interface.
SpecialistExcels at generating enterprise-grade on-brand marketing content, but lacks native email delivery infrastructure.
SpecialistExcels at generating enterprise-grade on-brand marketing content, but lacks native email delivery infrastructure.
SpecialistPrioritizes high-security end-to-end encryption for sensitive data collection, trading off some casual UI customization flexibility.
SpecialistPrioritizes high-security end-to-end encryption for sensitive data collection, trading off some casual UI customization flexibility.
SpecialistSupports interactive AMP emails inside the inbox, but narrower general-purpose marketing automation features.
SpecialistSupports interactive AMP emails inside the inbox, but narrower general-purpose marketing automation features.
Great for lead-generation quizzes and polls, but less flexible for deep backend database form connections.
Great for lead-generation quizzes and polls, but less flexible for deep backend database form connections.
