# Mailchimp vs Makeform

Mailchimp records 10,071,636 monthly visits with +1.1% month-over-month growth and Freemium pricing. Makeform records 160,692 monthly visits with -10.8% growth and Freemium pricing.

| Metric | [Mailchimp](https://openaitools.app/tool/mailchi-mp) | [Makeform](https://openaitools.app/tool/makeform) |
| :--- | :--- | :--- |
| Website URL | https://mailchi.mp | https://makeform.ai |
| Categories | AI Marketing, AI Email Marketing, AI Email Generator, AI Assistant | AI Forms, AI Quiz Generator, No-Code&Low-Code, AI Question Generator |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 10,071,636 | 160,692 |
| MoM Growth Rate | +1.1% | -10.8% |
| Primary Market | United States | United States |
| Direct Visits | 5,768,590 | 58,812 |
| Review Score | 4.4 | 4.2 |
| Saved Count | 13 | 0 |
| Supported Platforms | Website | Website |

## Mailchimp

Mailchimp started as an email newsletter service and grew into a full marketing platform. Today it handles email campaigns and automations, SMS marketing, audience segmentation, landing pages and signup forms, social scheduling, reporting dashboards, and a lead-generation toolkit. The workflow starts by importing contacts into an audience; from there you build emails with the visual editor or let AI generate a draft, set up automated journeys triggered by purchases or inactivity, and track opens, clicks, and revenue in the analytics section.

AI is woven through the product rather than bolted on. Content generation helps write and refine subject lines and body copy, send-time optimization picks better delivery windows, and intelligence features analyze behavioral data to highlight opportunities such as win-back segments. A large integration directory covers Shopify, WooCommerce, Square, Salesforce, Canva, and hundreds more, which matters because much of Mailchimp's value comes from piping store or CRM data into the automation engine.

Pricing scales by contact count and feature tier, with a genuinely usable free plan for small lists and trials on paid tiers. For ecommerce and small-to-mid-size marketing teams it is a low-friction entry point because setup requires no developer, though very large lists or sophisticated enterprise needs should compare against dedicated marketing automation suites.

**Pricing & Plans:** Freemium with a free tier for smaller lists, plus paid Essentials, Standard, and Premium plans billed by contact count. A free trial of paid plans is offered, with annual billing discounts.

- **Email campaign builder:** Drag-and-drop templates, reusable layouts, and guided steps to design and send newsletters or promotional emails without a designer.
- **Marketing automation:** Build automated journeys triggered by signups, purchases, birthdays, or inactivity, including welcome and abandoned-cart series.
- **AI content and send-time help:** Generate draft copy and subject lines, and use data-driven send-time suggestions to improve engagement.
- **Audience segmentation and CRM:** Tag, segment, and filter contacts, and track engagement history in a searchable audience database.
- **Ecommerce and integrations:** Connect Shopify, WooCommerce, Square, Salesforce, and 300+ other tools to wire store and CRM data into campaigns.

**Strengths:** Mature, reliable platform with strong deliverability and a long track record; Free plan and a trial make it easy to test before paying; AI writing and send-time tools reduce campaign prep time; Huge integration library covering stores, CRMs, and design tools

**Limitations:** Costs rise noticeably as contact lists grow; Advanced automation and reporting sit behind higher tiers; The breadth of features can feel overwhelming for first-time users

[Profile (Markdown)](https://openaitools.app/tool/mailchi-mp.md)

## Makeform

Makeform's pitch is simple: instead of dragging fields and configuring logic by hand, you describe what you need in a chat box and the AI drafts the whole form, including question wording, page structure and conditional branching. From there a conventional visual editor takes over, letting you adjust fields, rules, messages, redirects and submission destinations.

The builder is more capable than a basic survey tool. Fields cover text, numbers, email, phone, dates, file uploads, ratings, rankings, matrices, signatures, payments and calculated fields, and they can be combined in a single form. Smart features include conditional logic, variable-based calculators, hidden fields for URL parameters, answer piping, email notifications, partial submission capture, reCAPTCHA protection, multi-page layouts, custom CSS and embedded content such as video or scheduling widgets.

Distribution and workflow are handled with embeds, popups, shared links and custom domains, plus integrations with Notion, Google Sheets, Airtable, Slack, Zapier, Make, Telegram, Google Analytics, Meta Pixel and webhooks. There is also an MCP interface so AI agents can create, update and manage forms directly. Makeform markets itself as generous by default, offering unlimited forms and unlimited submissions under fair-usage guidelines, with 50+ interface languages and a library of templates organised by use case such as lead capture, customer feedback, HR surveys and event registration.

**Pricing & Plans:** Freemium: a free-forever tier with unlimited forms and submissions under fair-usage guidelines and no credit card required, plus paid plans for additional features. Check the pricing page for current tiers.

- **Prompt-to-form AI generation:** Describe the form you need in plain language and Makeform drafts the questions, structure, copy and logic automatically.
- **Advanced field types:** Combine payments, signatures, file uploads, ratings, rankings, matrices, dates and calculated fields in one form.
- **Smart logic and calculations:** Build conditional branching, variable-based calculations, hidden fields for URL parameters and answer piping for personalised forms.
- **500+ templates and use-case library:** Start from ready-made templates for feedback, intake, registration, quizzes, surveys and more instead of building from scratch.
- **Integrations and MCP agents:** Send submissions to Notion, Google Sheets, Airtable, Slack and thousands of other tools via Zapier, Make or webhooks, or let AI agents manage forms over MCP.

**Strengths:** AI generation removes most of the manual field and logic setup; Unlimited forms and submissions on the free tier under fair-usage rules; Broad field set including payments, signatures and calculated values; Rich integration options plus an MCP interface for AI agents and custom domains for branded links

**Limitations:** The very wide feature set can feel overwhelming for simple use cases; Some advanced capabilities and higher usage volumes require paid plans; Fair-usage guidelines mean an 'unlimited' free tier still has practical limits

[Profile (Markdown)](https://openaitools.app/tool/makeform.md)

## Frequently Asked Questions

### How do Mailchimp and Makeform compare in monthly traffic?

Mailchimp has 10,071,636 monthly visits, while Makeform has 160,692. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Mailchimp has a month-over-month growth rate of +1.1%; Makeform has -10.8%.

### How does pricing compare?

Mailchimp: Freemium. Freemium with a free tier for smaller lists, plus paid Essentials, Standard, and Premium plans billed by contact count. A free trial of paid plans is offered, with annual billing discounts. Makeform: Freemium. Freemium: a free-forever tier with unlimited forms and submissions under fair-usage guidelines and no credit card required, plus paid plans for additional features. Check the pricing page for current tiers.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Klaviyo](https://openaitools.app/tool/klaviyo) | 6,674,207 | +6.1% | Paid | Provides deeper e-commerce data integration and advanced segmentation, but steeper learning curve than Mailchimp. | [.md](https://openaitools.app/tool/klaviyo.md) |
| 2 | [Brevo](https://openaitools.app/tool/brevo) | 6,527,382 | +5.8% | Freemium | Offers robust multi-channel marketing and transactional emails, but with simpler CRM workflows than Mailchimp. | [.md](https://openaitools.app/tool/brevo.md) |
| 3 | [MailerLite AI Drag & Drop Editor](https://openaitools.app/tool/mailerlite-ai-drag-drop-editor) | 4,999,868 | -3% | Freemium, Paid | Features a cleaner, more intuitive drag-and-drop editor, but fewer advanced enterprise automation features. | [.md](https://openaitools.app/tool/mailerlite-ai-drag-drop-editor.md) |
| 4 | [Fillout](https://openaitools.app/tool/fillout-com) | 3,923,917 | -9.7% | Freemium | Offers more advanced multi-page logic and database integrations, but requires slightly more setup than quick prompt generation. | [.md](https://openaitools.app/tool/fillout-com.md) |
| 5 | [GetResponse](https://openaitools.app/tool/getresponse-fr) | 2,174,621 | +1.3% | Free Trial, Paid | Includes built-in landing page builders and webinars, but interface feels busier than Mailchimp. | [.md](https://openaitools.app/tool/getresponse-fr.md) |
| 6 | [forms.app](https://openaitools.app/tool/forms-app) | 987,157 | -11.2% | Freemium, Paid | Features a broader traditional drag-and-drop builder with solid AI drafting, though less centered on pure chat generation. | [.md](https://openaitools.app/tool/forms-app.md) |
| 7 | [Smartlead](https://openaitools.app/tool/smartlead-ai) | 952,377 | +4.3% | Free Trial, Paid | Specializes in cold email outreach and deliverability infrastructure rather than inbound newsletter marketing. | [.md](https://openaitools.app/tool/smartlead-ai.md) |
| 8 | [ActiveCampaign AI](https://openaitools.app/tool/activecampaign-ai) | 526,760 | +0.5% | Free Trial, Paid | Delivers vastly more powerful CRM and complex automation workflows, but less beginner-friendly interface. | [.md](https://openaitools.app/tool/activecampaign-ai.md) |
| 9 | [Jasper](https://openaitools.app/tool/jasper) | 372,951 | -11.6% | Freemium, Free Trial, Paid, Contact for Pricing | Excels at generating enterprise-grade on-brand marketing content, but lacks native email delivery infrastructure. | [.md](https://openaitools.app/tool/jasper.md) |
| 10 | [BlockSurvey](https://openaitools.app/tool/block-survey) | 302,480 | -14.9% | Freemium, Paid | Prioritizes high-security end-to-end encryption for sensitive data collection, trading off some casual UI customization flexibility. | [.md](https://openaitools.app/tool/block-survey.md) |

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Source: https://openaitools.app/compare/mailchi-mp-vs-makeform

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