Mailchimp records 10,071,636 monthly visits with +1.1% month-over-month growth and Freemium pricing. PassiveWP records 331 monthly visits with -82.5% growth and Paid pricing.
AI-assisted email and SMS marketing that turns audiences into customers
Affiliate marketing toolkit for WordPress publishers
| Dimension / Metric | | |
|---|---|---|
| Official Domain | mailchi.mp | passivewp.com |
| Pricing Model | Freemium | Paid |
| Monthly Visits | 10.07M (10,071,636) | 331 (331) |
| MoM Traffic Delta | +105.62K (+1.1%) | -1.56K (-82.5%) |
| Primary Market & Share | 🇺🇸 United States (54%) | 🌐 Global (—) |
| Direct Visits / mo | 5.77M | 130 |
| User Rating | 4.4 | 3.9 |
| Supported Platforms | Website | Website |
AI-assisted email and SMS marketing that turns audiences into customers
Drag-and-drop templates, reusable layouts, and guided steps to design and send newsletters or promotional emails without a designer.
Build automated journeys triggered by signups, purchases, birthdays, or inactivity, including welcome and abandoned-cart series.
Generate draft copy and subject lines, and use data-driven send-time suggestions to improve engagement.
Tag, segment, and filter contacts, and track engagement history in a searchable audience database.
Affiliate marketing toolkit for WordPress publishers
Build on-brand comparison tables and single-product recommendation blocks in Gutenberg with minimal layout work.
Keep prices, availability, and product details refreshed so money pages stay accurate after publication.
See which pages, products, and placements attract clicks so you know exactly what to update next.
Create consistent, trackable branded links for affiliate programs across your site.
Provides deeper e-commerce data integration and advanced segmentation, but steeper learning curve than Mailchimp.
Provides deeper e-commerce data integration and advanced segmentation, but steeper learning curve than Mailchimp.
Offers robust multi-channel marketing and transactional emails, but with simpler CRM workflows than Mailchimp.
Offers robust multi-channel marketing and transactional emails, but with simpler CRM workflows than Mailchimp.
Features a cleaner, more intuitive drag-and-drop editor, but fewer advanced enterprise automation features.
Features a cleaner, more intuitive drag-and-drop editor, but fewer advanced enterprise automation features.
Includes built-in landing page builders and webinars, but interface feels busier than Mailchimp.
Includes built-in landing page builders and webinars, but interface feels busier than Mailchimp.
Free / Open-sourceTracked affiliate deeplinks, shoppable link-in-bio and DM automation for creators
Free / Open-sourceTracked affiliate deeplinks, shoppable link-in-bio and DM automation for creators
SpecialistSpecializes in cold email outreach and deliverability infrastructure rather than inbound newsletter marketing.
SpecialistSpecializes in cold email outreach and deliverability infrastructure rather than inbound newsletter marketing.
Free / Open-sourceTurn career advice into income by sharing curated jobs with your audience
Free / Open-sourceTurn career advice into income by sharing curated jobs with your audience
Delivers vastly more powerful CRM and complex automation workflows, but less beginner-friendly interface.
Delivers vastly more powerful CRM and complex automation workflows, but less beginner-friendly interface.
SpecialistExcels at generating enterprise-grade on-brand marketing content, but lacks native email delivery infrastructure.
SpecialistExcels at generating enterprise-grade on-brand marketing content, but lacks native email delivery infrastructure.
Free / Open-sourceAI writing and site management for WordPress
SpecialistSupports interactive AMP emails inside the inbox, but narrower general-purpose marketing automation features.
SpecialistSupports interactive AMP emails inside the inbox, but narrower general-purpose marketing automation features.
Free / Open-sourceOne-click SEO articles optimized for Google and AI answers
Free / Open-sourceOne-click SEO articles optimized for Google and AI answers
