Mailchimp records 10,071,636 monthly visits with +1.1% month-over-month growth and Freemium pricing. Shortwave records 193,316 monthly visits with -5.1% growth and Freemium, Free Trial pricing.
AI-assisted email and SMS marketing that turns audiences into customers
Automate your email with AI
| Dimension / Metric | | |
|---|---|---|
| Official Domain | mailchi.mp | shortwave.com |
| Pricing Model | Freemium | Freemium, Free Trial |
| Monthly Visits | 10.07M (10,071,636) | 193.32K (193,316) |
| MoM Traffic Delta | +105.62K (+1.1%) | -10.44K (-5.1%) |
| Primary Market & Share | 🇺🇸 United States (54%) | 🇺🇸 United States (66.6%) |
| Direct Visits / mo | 5.77M | 155.93K |
| User Rating | 4.4 | 4.5 |
| Supported Platforms | Website | Website |
AI-assisted email and SMS marketing that turns audiences into customers
Drag-and-drop templates, reusable layouts, and guided steps to design and send newsletters or promotional emails without a designer.
Build automated journeys triggered by signups, purchases, birthdays, or inactivity, including welcome and abandoned-cart series.
Generate draft copy and subject lines, and use data-driven send-time suggestions to improve engagement.
Tag, segment, and filter contacts, and track engagement history in a searchable audience database.
Automate your email with AI
A conversational agent that organizes your inbox, identifies what matters, drafts replies, writes scheduling emails and runs multi-step workflows from a single prompt.
Plain-language AI filters and scripts that automatically label, archive, star or sweep messages so you reach inbox zero faster.
Ask questions in natural language and search across your own messages — or your whole team's emails and attachments — to get answers rather than links.
Shared threads, private comments, assigned next steps and shared labels give a team one live view of important conversations.
Provides deeper e-commerce data integration and advanced segmentation, but steeper learning curve than Mailchimp.
Provides deeper e-commerce data integration and advanced segmentation, but steeper learning curve than Mailchimp.
Offers robust multi-channel marketing and transactional emails, but with simpler CRM workflows than Mailchimp.
Offers robust multi-channel marketing and transactional emails, but with simpler CRM workflows than Mailchimp.
Lightning-fast email productivity suite with powerful AI triage and shortcuts, but carries a steep subscription price.
Lightning-fast email productivity suite with powerful AI triage and shortcuts, but carries a steep subscription price.
Features a cleaner, more intuitive drag-and-drop editor, but fewer advanced enterprise automation features.
Features a cleaner, more intuitive drag-and-drop editor, but fewer advanced enterprise automation features.
Includes built-in landing page builders and webinars, but interface feels busier than Mailchimp.
Includes built-in landing page builders and webinars, but interface feels busier than Mailchimp.
SpecialistSpecializes in cold email outreach and deliverability infrastructure rather than inbound newsletter marketing.
SpecialistSpecializes in cold email outreach and deliverability infrastructure rather than inbound newsletter marketing.
Collaborative email client combining shared inboxes, team chat, and AI assistance for streamlined workflow management.
Collaborative email client combining shared inboxes, team chat, and AI assistance for streamlined workflow management.
Delivers vastly more powerful CRM and complex automation workflows, but less beginner-friendly interface.
Delivers vastly more powerful CRM and complex automation workflows, but less beginner-friendly interface.
Feature-rich cross-platform email client with integrated AI summarization and writing tools across multiple devices.
Feature-rich cross-platform email client with integrated AI summarization and writing tools across multiple devices.
SpecialistExcels at generating enterprise-grade on-brand marketing content, but lacks native email delivery infrastructure.
SpecialistExcels at generating enterprise-grade on-brand marketing content, but lacks native email delivery infrastructure.
SpecialistVersatile AI assistant for inbox management and scheduling accessed directly via email, SMS, or WhatsApp.
Privacy-focused email client featuring cross-platform support and a built-in generative AI assistant for drafts.
Privacy-focused email client featuring cross-platform support and a built-in generative AI assistant for drafts.
