# Mailchimp vs 21X (formerly Structurely)

Mailchimp records 10,071,636 monthly visits with +1.1% month-over-month growth and Freemium pricing. 21X (formerly Structurely) records 13,453 monthly visits with +367.9% growth and Contact for Pricing pricing.

| Metric | [Mailchimp](https://openaitools.app/tool/mailchi-mp) | [21X (formerly Structurely)](https://openaitools.app/tool/structurely-com) |
| :--- | :--- | :--- |
| Website URL | https://mailchi.mp | https://structurely.com |
| Categories | AI Marketing, AI Email Marketing, AI Email Generator, AI Assistant | AI Sales, AI Cold Calling, AI Scheduling, AI Text Message Generator |
| Pricing Model | Freemium | Contact for Pricing |
| Monthly Visits | 10,071,636 | 13,453 |
| MoM Growth Rate | +1.1% | +367.9% |
| Primary Market | United States | United States |
| Direct Visits | 5,768,590 | 5,948 |
| Review Score | 4.4 | 4.3 |
| Saved Count | 13 | 2 |
| Supported Platforms | Website | Website |

## Mailchimp

Mailchimp started as an email newsletter service and grew into a full marketing platform. Today it handles email campaigns and automations, SMS marketing, audience segmentation, landing pages and signup forms, social scheduling, reporting dashboards, and a lead-generation toolkit. The workflow starts by importing contacts into an audience; from there you build emails with the visual editor or let AI generate a draft, set up automated journeys triggered by purchases or inactivity, and track opens, clicks, and revenue in the analytics section.

AI is woven through the product rather than bolted on. Content generation helps write and refine subject lines and body copy, send-time optimization picks better delivery windows, and intelligence features analyze behavioral data to highlight opportunities such as win-back segments. A large integration directory covers Shopify, WooCommerce, Square, Salesforce, Canva, and hundreds more, which matters because much of Mailchimp's value comes from piping store or CRM data into the automation engine.

Pricing scales by contact count and feature tier, with a genuinely usable free plan for small lists and trials on paid tiers. For ecommerce and small-to-mid-size marketing teams it is a low-friction entry point because setup requires no developer, though very large lists or sophisticated enterprise needs should compare against dedicated marketing automation suites.

**Pricing & Plans:** Freemium with a free tier for smaller lists, plus paid Essentials, Standard, and Premium plans billed by contact count. A free trial of paid plans is offered, with annual billing discounts.

- **Email campaign builder:** Drag-and-drop templates, reusable layouts, and guided steps to design and send newsletters or promotional emails without a designer.
- **Marketing automation:** Build automated journeys triggered by signups, purchases, birthdays, or inactivity, including welcome and abandoned-cart series.
- **AI content and send-time help:** Generate draft copy and subject lines, and use data-driven send-time suggestions to improve engagement.
- **Audience segmentation and CRM:** Tag, segment, and filter contacts, and track engagement history in a searchable audience database.
- **Ecommerce and integrations:** Connect Shopify, WooCommerce, Square, Salesforce, and 300+ other tools to wire store and CRM data into campaigns.

**Strengths:** Mature, reliable platform with strong deliverability and a long track record; Free plan and a trial make it easy to test before paying; AI writing and send-time tools reduce campaign prep time; Huge integration library covering stores, CRMs, and design tools

**Limitations:** Costs rise noticeably as contact lists grow; Advanced automation and reporting sit behind higher tiers; The breadth of features can feel overwhelming for first-time users

[Profile (Markdown)](https://openaitools.app/tool/mailchi-mp.md)

## 21X (formerly Structurely)

21X, previously known as Structurely, is a conversational AI platform for automating the conversations that drive revenue and customer experience. It covers inbound and outbound voice, two-way SMS, RCS, email and chat from a single agent builder, so a mortgage lender, real estate team or home services company can qualify leads, answer routine questions and keep every follow-up moving without expanding a call centre.

The platform is organised around a four-step flow: connect the tooling that captures inbound calls and maximises outbound contact rates; converse with fine-tuned AI that sells, overcomes objections, follows up and handles requests; take action by booking appointments, scheduling callbacks, transferring calls and extracting insights; and sync everything back by dispositioning conversations and updating your CRM automatically. Because actions and dispositions flow into existing systems, AI-handled conversations appear in the same pipelines your team already reports on.

Commercial terms combine a platform fee with usage-based metering in tokens, so cost scales with actual activity rather than idle seat licences. Voice usage runs as low as $0.07 per minute with your own carrier (BYOC), SMS as low as $0.02 per message and AI email as low as $0.02 per email. Three tiers are offered — Small Team, Large Team and Enterprise/Build Your Own — with the top tier adding custom SLAs, isolated infrastructure, SSO/SAML, white-label or headless deployment and dedicated AI engineering support. The company is headquartered in Aspen, Colorado.

**Pricing & Plans:** Platform fee plus usage-based pricing. No seat licences; you pay for the platform and for activity metered in tokens. Voice from about $0.07 per minute (BYOC), SMS from about $0.02 per message, AI email from about $0.02 per email, with volume discounts on higher tiers. Three plans — Small Team, Large Team and Enterprise / Build Your Own — are quoted via sales; a demo AI call is offered before you commit.

- **Inbound and outbound AI voice:** AI agents handle inbound calls and run proactive outbound campaigns across voice, SMS, email and chat, 24/7, without adding headcount.
- **Multi-channel conversation routing:** Agents qualify, answer, transfer, schedule, escalate and route each conversation based on intent, context and your business rules.
- **Action taking, not just talking:** Book appointments, schedule callbacks, execute live transfers to human reps, trigger workflows and capture documents and signatures automatically.
- **Automatic dispositions and CRM sync:** Conversations are dispositioned automatically, CRM records are updated, and customer data syncs back into your existing tools and workflows.
- **AI Power Dialer for Salesforce:** Launch AI and human dialing campaigns directly from Salesforce with call screening, live transfers and performance reporting.
- **Agent builder with industry templates:** Build agents with prebuilt industry templates for mortgage, real estate, life insurance, home services, private aviation and more.

**Strengths:** Handles voice, SMS, RCS, email and chat in one platform rather than separate point tools; Automatic dispositions and CRM sync keep AI conversations inside existing reporting; No per-seat licensing; cost tracks actual conversation volume; Prebuilt industry agents for mortgage, real estate, insurance, home services and more

**Limitations:** Platform fee is not published, so you must talk to sales to model total cost; Usage is metered in tokens, making spend harder to forecast than flat per-seat pricing; Initial setup of agents, telephony, A2P registration and workflows requires onboarding effort; Advanced capabilities like SSO/SAML, dedicated infrastructure and white labeling are Enterprise-only

[Profile (Markdown)](https://openaitools.app/tool/structurely-com.md)

## Frequently Asked Questions

### How do Mailchimp and 21X (formerly Structurely) compare in monthly traffic?

Mailchimp has 10,071,636 monthly visits, while 21X (formerly Structurely) has 13,453. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Mailchimp has a month-over-month growth rate of +1.1%; 21X (formerly Structurely) has +367.9%.

### How does pricing compare?

Mailchimp: Freemium. Freemium with a free tier for smaller lists, plus paid Essentials, Standard, and Premium plans billed by contact count. A free trial of paid plans is offered, with annual billing discounts. 21X (formerly Structurely): Contact for Pricing. Platform fee plus usage-based pricing. No seat licences; you pay for the platform and for activity metered in tokens. Voice from about $0.07 per minute (BYOC), SMS from about $0.02 per message, AI email from about $0.02 per email, with volume discounts on higher tiers. Three plans — Small Team, Large Team and Enterprise / Build Your Own — are quoted via sales; a demo AI call is offered before you commit.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Klaviyo](https://openaitools.app/tool/klaviyo) | 6,674,207 | +6.1% | Paid | Provides deeper e-commerce data integration and advanced segmentation, but steeper learning curve than Mailchimp. | [.md](https://openaitools.app/tool/klaviyo.md) |
| 2 | [Brevo](https://openaitools.app/tool/brevo) | 6,527,382 | +5.8% | Freemium | Offers robust multi-channel marketing and transactional emails, but with simpler CRM workflows than Mailchimp. | [.md](https://openaitools.app/tool/brevo.md) |
| 3 | [MailerLite AI Drag & Drop Editor](https://openaitools.app/tool/mailerlite-ai-drag-drop-editor) | 4,999,868 | -3% | Freemium, Paid | Features a cleaner, more intuitive drag-and-drop editor, but fewer advanced enterprise automation features. | [.md](https://openaitools.app/tool/mailerlite-ai-drag-drop-editor.md) |
| 4 | [GetResponse](https://openaitools.app/tool/getresponse-fr) | 2,174,621 | +1.3% | Free Trial, Paid | Includes built-in landing page builders and webinars, but interface feels busier than Mailchimp. | [.md](https://openaitools.app/tool/getresponse-fr.md) |
| 5 | [Outreach](https://openaitools.app/tool/outreach) | 958,599 | +0.4% | Contact for Pricing | AI agents that work the revenue lifecycle alongside your sellers | [.md](https://openaitools.app/tool/outreach.md) |
| 6 | [Smartlead](https://openaitools.app/tool/smartlead-ai) | 952,377 | +4.3% | Free Trial, Paid | Specializes in cold email outreach and deliverability infrastructure rather than inbound newsletter marketing. | [.md](https://openaitools.app/tool/smartlead-ai.md) |
| 7 | [JustCall](https://openaitools.app/tool/justcall) | 780,285 | +11.8% | Paid | AI communication platform for sales and support teams | [.md](https://openaitools.app/tool/justcall.md) |
| 8 | [ActiveCampaign AI](https://openaitools.app/tool/activecampaign-ai) | 526,760 | +0.5% | Free Trial, Paid | Delivers vastly more powerful CRM and complex automation workflows, but less beginner-friendly interface. | [.md](https://openaitools.app/tool/activecampaign-ai.md) |
| 9 | [Jasper](https://openaitools.app/tool/jasper) | 372,951 | -11.6% | Freemium, Free Trial, Paid, Contact for Pricing | Excels at generating enterprise-grade on-brand marketing content, but lacks native email delivery infrastructure. | [.md](https://openaitools.app/tool/jasper.md) |
| 10 | [Orum](https://openaitools.app/tool/orum-com) | 212,157 | -2.3% | Paid, Contact for Pricing | Agentic AI cold calling platform for sales teams | [.md](https://openaitools.app/tool/orum-com.md) |

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Source: https://openaitools.app/compare/mailchi-mp-vs-structurely-com

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