# MakeAD vs Shutterstock AI Image Generator

MakeAD records 4,331 monthly visits with -3.7% month-over-month growth and Freemium pricing. Shutterstock AI Image Generator records 47,855,171 monthly visits with +3.2% growth and Paid pricing.

| Metric | [MakeAD](https://openaitools.app/tool/makead) | [Shutterstock AI Image Generator](https://openaitools.app/tool/shutterstock-com) |
| :--- | :--- | :--- |
| Website URL | https://make-ad.com | https://www.shutterstock.com/ai-image-generator |
| Categories | AI Ad Generator, AI Image Generator, AI Product Photography, AI Photography | AI Image Generator, AI Design Generator, AI Photo Editor |
| Pricing Model | Freemium | Paid |
| Monthly Visits | 4,331 | 47,855,171 |
| MoM Growth Rate | -3.7% | +3.2% |
| Primary Market | United States | United States |
| Direct Visits | 1,460 | 12,470,325 |
| Review Score | 4.2 | 4.3 |
| Saved Count | 1 | 45 |
| Supported Platforms | Website | Website |

## MakeAD

MakeAD positions itself as a single workspace for the whole product-content chain rather than a one-off image generator. It bundles tools such as AI Product Photography, AI Product Video Generator, AI UGC Video Generator, AI Fashion Model Generator, 360 Product Photography, Background Remover, AI Product Background Generator, Packaging Mockup Generator, AI Lighting Editor, Flat Lay and a Brand Logo Creator. The workflow is deliberately simple: upload a recognizable product source, write a plain-language direction, review the result, and keep finished assets in a library you can reuse as references.

The product is organised around selling moments rather than model names. Product pages get detailed, inspectable shots; lifestyle content adds scale and use context; ads get a memorable visual hook; brand channels get a consistent look. Video is treated as a complement to stills — images lock down the product's identity, while short video explains motion, use, scale and the final state.

Pricing is credit-based with a free starting point: new accounts get 16 free credits to try 1K, 2K and 4K image generation, then paid tiers (Plus, Pro, Ultra) are billed monthly or annually with an annual saving of roughly 17%. Credits cover both image and video generation, and paid plans include watermark-free downloads and commercial usage rights. The site also publishes an optional commercial-studio cost comparison to frame the value of the credit model.

**Pricing & Plans:** Freemium. New users get 16 free credits to try image generation. Paid plans are credit-based: Plus from about $19.9/month (about $16.6/month billed annually), Pro from about $49.9/month (about $41.6/month annually) and Ultra from about $99.9/month (about $83.3/month annually), with an annual saving of roughly 17%. Paid plans include watermark-free downloads and commercial usage rights. Credits are shared between image and video generation, so actual usage varies by model, resolution and duration.

- **AI Product Photography:** Turn a single clean product image into polished, listing-ready product photos in multiple styles and lighting setups.
- **AI Product Video Generator:** Convert product images into short videos that show motion, scale, use and detail that stills cannot communicate.
- **AI UGC Video Generator:** Combine product facts, a script and a creator profile to produce UGC-style ad videos for social channels.
- **Specialist editing tools:** Background remover, AI product background generator, packaging mockup generator, AI lighting editor, flat lay and 360 photography utilities built into the same workspace.
- **One product library for image, video and ads:** Keep the source product, the brief and the finished results connected so approved assets can be reused as references for the next campaign.

**Strengths:** One workspace covers product photos, product videos, UGC ads and campaign visuals; Very low barrier to entry: one product image plus a plain-language brief; Free credits let you test 1K, 2K and 4K output before paying; Transparent credit pricing with watermark-free downloads and commercial rights on paid plans

**Limitations:** Credit consumption varies by model, resolution and duration, which makes cost forecasting harder; Switching plans mid-cycle does not refund or prorate the previous plan; Output quality still depends on starting from a clean, well-lit product source image

[Profile (Markdown)](https://openaitools.app/tool/makead.md)

## Shutterstock AI Image Generator

Unlike standalone consumer text-to-image generators where copyright hygiene and commercial usage rights remain legally murky, the Shutterstock AI Image Generator is built specifically for businesses, marketers, and agencies that require clear licensing paperwork. Rather than relying solely on a single proprietary model, Shutterstock evolved its generator into a unified multi-model workspace: users can manually pick from frontier image engines—including OpenAI's GPT Image 2, Google's Imagen 4 Ultra and Gemini 3.1 Flash, and Runway Gen-4—or let Shutterstock's built-in AI Model Recommender select the optimal engine for a given prompt.

Every image downloaded from the generator ships with a Shutterstock Standard License and up to $10,000 in legal indemnification coverage, while Enterprise and Business customers can request on-demand human compliance review for full contractual indemnification and private team generations. Shutterstock also addresses ethical sourcing head-on through its Contributor Fund, which pays royalties to stock artists whose licensed works were used in training datasets, while keeping contributor-uploaded AI art out of its traditional 625-million-asset library. Note that by default on individual plans, AI images generated on the platform are added to Shutterstock's public catalog for other customers to license unless your organization is on a Business/Teams plan with private generations enabled.

In 2026—following the July 7, 2026 termination of the proposed Getty Images merger—Shutterstock sharpened its hybrid Stock + GenAI subscription lineup and launched a Claude connector (August 2026) alongside its existing ChatGPT app. Creators who only need AI visuals can subscribe to the standalone GenAI plan at $15/month billed annually ($180/year) or $29/month month-to-month for 100 monthly generation credits. For teams blending authentic photography with synthetic graphics, Unlimited Images ($29/month billed yearly) bundles unlimited downloads from 83M+ curated stock photos with 50 AI credits/month, while Unlimited Plus ($69/month billed yearly) unlocks 100M+ stock images, videos, music, and SFX alongside 100 monthly AI credits.

**Pricing & Plans:** New users get 2 free trial generations, after which the standalone GenAI subscription costs $15/month billed annually ($180/year) or $29/month with no contract for 100 AI generation credits per month. AI generation credits are also bundled into stock subscriptions, including Unlimited Images ($29/mo billed yearly with 50 AI credits/mo) and Unlimited Plus ($69/mo billed yearly with 100 AI credits/mo), alongside custom Teams and Business indemnification plans.

- **Multi-Model Selector & AI Model Recommender:** Provides single-dashboard access to leading third-party visual models—including OpenAI GPT Image 2, Google Imagen 4 Ultra, Gemini 3.1 Flash, and Runway Gen-4—with an automated recommender that matches prompts to the best engine.
- **Standard Commercial License & $10,000 Indemnification:** Attaches a commercial Shutterstock Standard License and $10,000 legal indemnification to every downloaded AI image, with full human-reviewed indemnification available on Enterprise and Business tiers.
- **AI Image Editor & Generative Outpainting:** Includes browser-based inpainting, magic object erasure, background removal, image reference guidance, and aspect-ratio canvas expansion that routes royalties directly to the original contributor when editing stock photos.
- **Unified 625M+ Stock & GenAI Search with Claude/ChatGPT Apps:** Displays stock photos, vectors, 3D assets, and AI generation options in one workflow, complemented by official ChatGPT and Claude connectors for conversational asset discovery.
- **Ethical Contributor Fund Compensation:** Compensates hundreds of thousands of human photographers and illustrators via Shutterstock's AI Contributor Fund while enforcing strict DE&I and brand-safety guardrails.

**Strengths:** Every downloaded AI image includes a clear commercial Standard License backed by $10,000 legal indemnification; Aggregates top frontier models (GPT Image 2, Imagen 4 Ultra, Gemini 3.1 Flash, Runway Gen-4) under one $15/mo annual plan; Seamlessly combines 625M+ authentic stock assets with generative AI tools and ChatGPT/Claude assistant connectors; Ethically compensates human artists through the Contributor Fund and pays direct royalties on AI-edited stock photos

**Limitations:** Images generated on individual plans are added to Shutterstock's public library and are not exclusive unless on a Business/Teams plan; Unused monthly generation credits (50 or 100/month) expire at the end of each monthly billing cycle; Experimental AI Video Generator outputs do not yet carry commercial licensing coverage, limiting them to previsualization

[Profile (Markdown)](https://openaitools.app/tool/shutterstock-com.md)

## Frequently Asked Questions

### How do MakeAD and Shutterstock AI Image Generator compare in monthly traffic?

MakeAD has 4,331 monthly visits, while Shutterstock AI Image Generator has 47,855,171. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

MakeAD has a month-over-month growth rate of -3.7%; Shutterstock AI Image Generator has +3.2%.

### How does pricing compare?

MakeAD: Freemium. Freemium. New users get 16 free credits to try image generation. Paid plans are credit-based: Plus from about $19.9/month (about $16.6/month billed annually), Pro from about $49.9/month (about $41.6/month annually) and Ultra from about $99.9/month (about $83.3/month annually), with an annual saving of roughly 17%. Paid plans include watermark-free downloads and commercial usage rights. Credits are shared between image and video generation, so actual usage varies by model, resolution and duration. Shutterstock AI Image Generator: Paid. New users get 2 free trial generations, after which the standalone GenAI subscription costs $15/month billed annually ($180/year) or $29/month with no contract for 100 AI generation credits per month. AI generation credits are also bundled into stock subscriptions, including Unlimited Images ($29/mo billed yearly with 50 AI credits/mo) and Unlimited Plus ($69/mo billed yearly with 100 AI credits/mo), alongside custom Teams and Business indemnification plans.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Adobe Firefly](https://openaitools.app/tool/adobe) | 396,998,213 | -8.6% | Freemium | Commercially safe generative AI studio with built-in copyright indemnification and native stock asset ecosystem integration. | [.md](https://openaitools.app/tool/adobe.md) |
| 2 | [Photoroom](https://openaitools.app/tool/photoroom) | 18,213,872 | -2.8% | Freemium, Free Trial, Contact for Pricing | E-commerce focused visual editor specializing in product photography background removal and generative scenes. | [.md](https://openaitools.app/tool/photoroom.md) |
| 3 | [Picsart](https://openaitools.app/tool/picsart) | 16,511,620 | +3.8% | Freemium, Free Trial | All-in-one creative studio combining AI generation with robust photo editing and design tools. | [.md](https://openaitools.app/tool/picsart.md) |
| 4 | [Midjourney](https://openaitools.app/tool/midjourney) | 8,609,446 | -0.9% | Freemium | Industry-leading image generator producing higher-fidelity visuals, though lacking native stock asset libraries and commercial indemnification. | [.md](https://openaitools.app/tool/midjourney.md) |
| 5 | [123RF AI Search Engine](https://openaitools.app/tool/123rf-ai-search-engine) | 6,259,718 | +3.7% | Free Trial, Paid, Contact for Pricing | Stock photo platform combining traditional licensed media search with native AI image generation capabilities. | [.md](https://openaitools.app/tool/123rf-ai-search-engine.md) |
| 6 | [Depositphotos AI Image Generator](https://openaitools.app/tool/depositphotos-ai-image-generator) | 5,804,983 | -2.8% | Freemium | Stock media platform offering text-to-image generation backed by commercial licensing support. | [.md](https://openaitools.app/tool/depositphotos-ai-image-generator.md) |
| 7 | [Imagine Ai Art Generator](https://openaitools.app/tool/imagine-ai-art-generator) | 2,459,527 | +15.6% | Free | Generate images, video and audio at scale with 50+ AI models | [.md](https://openaitools.app/tool/imagine-ai-art-generator.md) |
| 8 | [WeShop AI](https://openaitools.app/tool/weshop-ai) | 1,273,795 | +14.9% | Free Trial, Paid | AI product photography and video generation built for e-commerce sellers. | [.md](https://openaitools.app/tool/weshop-ai.md) |
| 9 | [Playground AI](https://openaitools.app/tool/playground-ai) | 572,912 | +0.4% | Freemium, Free | Browser-based AI design studio geared toward social graphics, marketing visuals, and image editing. | [.md](https://openaitools.app/tool/playground-ai.md) |
| 10 | [Ima Studio](https://openaitools.app/tool/ima-studio) | 462,947 | +56% | Freemium | Turn product ideas into ecommerce images, videos and ad campaigns on one AI canvas | [.md](https://openaitools.app/tool/ima-studio.md) |

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Source: https://openaitools.app/compare/makead-vs-shutterstock-com

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