# Makeform vs ZapForm

Makeform records 160,692 monthly visits with -10.8% month-over-month growth and Freemium pricing. ZapForm records 0 monthly visits with -100% growth and Freemium, Paid pricing.

| Metric | [Makeform](https://openaitools.app/tool/makeform) | [ZapForm](https://openaitools.app/tool/zapform) |
| :--- | :--- | :--- |
| Website URL | https://makeform.ai | https://www.zapform.ai |
| Categories | AI Forms, AI Quiz Generator, No-Code&Low-Code, AI Question Generator | AI Forms, AI Lead Generation, No-Code&Low-Code, AI Marketing |
| Pricing Model | Freemium | Freemium, Paid |
| Monthly Visits | 160,692 | 0 |
| MoM Growth Rate | -10.8% | -100% |
| Primary Market | United States | Global |
| Direct Visits | 58,812 | 0 |
| Review Score | 4.2 | 4.2 |
| Saved Count | 0 | 0 |
| Supported Platforms | Website | Website |

## Makeform

Makeform's pitch is simple: instead of dragging fields and configuring logic by hand, you describe what you need in a chat box and the AI drafts the whole form, including question wording, page structure and conditional branching. From there a conventional visual editor takes over, letting you adjust fields, rules, messages, redirects and submission destinations.

The builder is more capable than a basic survey tool. Fields cover text, numbers, email, phone, dates, file uploads, ratings, rankings, matrices, signatures, payments and calculated fields, and they can be combined in a single form. Smart features include conditional logic, variable-based calculators, hidden fields for URL parameters, answer piping, email notifications, partial submission capture, reCAPTCHA protection, multi-page layouts, custom CSS and embedded content such as video or scheduling widgets.

Distribution and workflow are handled with embeds, popups, shared links and custom domains, plus integrations with Notion, Google Sheets, Airtable, Slack, Zapier, Make, Telegram, Google Analytics, Meta Pixel and webhooks. There is also an MCP interface so AI agents can create, update and manage forms directly. Makeform markets itself as generous by default, offering unlimited forms and unlimited submissions under fair-usage guidelines, with 50+ interface languages and a library of templates organised by use case such as lead capture, customer feedback, HR surveys and event registration.

**Pricing & Plans:** Freemium: a free-forever tier with unlimited forms and submissions under fair-usage guidelines and no credit card required, plus paid plans for additional features. Check the pricing page for current tiers.

- **Prompt-to-form AI generation:** Describe the form you need in plain language and Makeform drafts the questions, structure, copy and logic automatically.
- **Advanced field types:** Combine payments, signatures, file uploads, ratings, rankings, matrices, dates and calculated fields in one form.
- **Smart logic and calculations:** Build conditional branching, variable-based calculations, hidden fields for URL parameters and answer piping for personalised forms.
- **500+ templates and use-case library:** Start from ready-made templates for feedback, intake, registration, quizzes, surveys and more instead of building from scratch.
- **Integrations and MCP agents:** Send submissions to Notion, Google Sheets, Airtable, Slack and thousands of other tools via Zapier, Make or webhooks, or let AI agents manage forms over MCP.

**Strengths:** AI generation removes most of the manual field and logic setup; Unlimited forms and submissions on the free tier under fair-usage rules; Broad field set including payments, signatures and calculated values; Rich integration options plus an MCP interface for AI agents and custom domains for branded links

**Limitations:** The very wide feature set can feel overwhelming for simple use cases; Some advanced capabilities and higher usage volumes require paid plans; Fair-usage guidelines mean an 'unlimited' free tier still has practical limits

[Profile (Markdown)](https://openaitools.app/tool/makeform.md)

## ZapForm

ZapForm is positioned as an AI-enabled form builder that attacks a specific problem: static forms lose most visitors, and businesses rarely know why. Rather than a plain drag-and-drop builder, ZapForm frames the form itself as the conversion engine — you describe a campaign, and the platform generates a form designed to capture, qualify and convert leads in real time.

The product story is built around three pillars. The smart form generator turns campaign ideas into ready-to-publish forms quickly. Live lead capture keeps AI-assisted data hygiene in the loop, stripping duplicates and junk so only leads matching your ideal customer profile survive. And campaign insights deliver summarised learnings and next steps after each campaign, reducing the need for manual reporting.

ZapForm also leans heavily on integrations, advertising secure data sync with 100+ connected applications spanning CRM platforms, Google Workspace and calendars. That makes it a lead-operations tool rather than just a form front end: the data lands clean and where your team already works. The site advertises solid adoption figures and a free starting tier, so it can be trialled without a credit card.

**Pricing & Plans:** Freemium. ZapForm advertises a free tier with unlimited forms and up to 500 responses per month plus Sheets/Calendar integration, paid monthly and yearly plans, and a limited one-time lifetime offer. Check the site for current prices.

- **Smart form generator:** Describe a campaign and ZapForm drafts a high-converting lead capture form, cutting setup from hours to minutes.
- **Live lead capture and de-duplication:** Responses stream in live with AI-enhanced data hygiene that removes duplicates and junk so only ICP-matching leads reach your pipeline.
- **Smart lead scoring:** Behaviour-based scoring and tags sort inbound leads so your team knows who to contact first.
- **Secure data sync:** Lead data is encrypted and auto-synced into 100+ connected tools including CRM platforms, Google Suite and calendars.
- **Campaign insight reports:** Each campaign produces an auto-summarised report of key learnings and next steps, so you can iterate without manual analysis.

**Strengths:** Generates conversion-focused forms from a short campaign brief; AI-driven de-duplication and lead scoring keep pipelines clean; 100+ integrations including CRM, Google Workspace and calendars; Privacy-by-design posture with encrypted data sync

**Limitations:** Some marketing sections of the site mix meeting-assistant language with form-builder messaging, which can be confusing; Free plan caps responses at 500 per month; Advanced integrations and conditional logic sit behind the lifetime/paid offer; No published API limits or SLA details for high-volume campaigns

[Profile (Markdown)](https://openaitools.app/tool/zapform.md)

## Frequently Asked Questions

### How do Makeform and ZapForm compare in monthly traffic?

Makeform has 160,692 monthly visits, while ZapForm has 0. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Makeform has a month-over-month growth rate of -10.8%; ZapForm has -100%.

### How does pricing compare?

Makeform: Freemium. Freemium: a free-forever tier with unlimited forms and submissions under fair-usage guidelines and no credit card required, plus paid plans for additional features. Check the pricing page for current tiers. ZapForm: Freemium, Paid. Freemium. ZapForm advertises a free tier with unlimited forms and up to 500 responses per month plus Sheets/Calendar integration, paid monthly and yearly plans, and a limited one-time lifetime offer. Check the site for current prices.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Fillout](https://openaitools.app/tool/fillout-com) | 3,923,917 | -9.7% | Freemium | Build powerful forms, surveys and quizzes with AI in minutes | [.md](https://openaitools.app/tool/fillout-com.md) |
| 2 | [forms.app](https://openaitools.app/tool/forms-app) | 987,157 | -11.2% | Freemium, Paid | Build forms, surveys and quizzes in seconds — with unlimited free responses | [.md](https://openaitools.app/tool/forms-app.md) |
| 3 | [BlockSurvey](https://openaitools.app/tool/block-survey) | 302,480 | -14.9% | Freemium, Paid | Prioritizes high-security end-to-end encryption for sensitive data collection, trading off some casual UI customization flexibility. | [.md](https://openaitools.app/tool/block-survey.md) |
| 4 | [Opinion Stage AI](https://openaitools.app/tool/opinion-stage-ai) | 120,996 | +2.5% | Contact for Pricing | AI quiz, poll and survey builder that turns traffic into leads | [.md](https://openaitools.app/tool/opinion-stage-ai.md) |
| 5 | [FormHug](https://openaitools.app/tool/formhug) | 92,118 | -4.8% | Freemium, Free | Free AI form builder for humans and AI agents | [.md](https://openaitools.app/tool/formhug.md) |
| 6 | [OpnForm](https://openaitools.app/tool/opnform) | 76,221 | +169% | Freemium, Free Trial | Open-source form builder with AI assistance and unlimited responses | [.md](https://openaitools.app/tool/opnform.md) |
| 7 | [Voiceform](https://openaitools.app/tool/voiceform) | 54,210 | +5.6% | Contact for Pricing | Integrates AI-moderated voice and video responses into surveys, but is less suited for standard text-based questionnaire flows. | [.md](https://openaitools.app/tool/voiceform.md) |
| 8 | [Yay! Forms](https://openaitools.app/tool/yay-forms) | 39,209 | +13.3% | Freemium, Free Trial | Build high-converting AI forms, surveys, and quizzes in seconds | [.md](https://openaitools.app/tool/yay-forms.md) |
| 9 | [Formless by Typeform](https://openaitools.app/tool/formless-by-typeform) | 24,565 | +168.6% | Freemium | Conversational AI forms that ask and answer questions | [.md](https://openaitools.app/tool/formless-by-typeform.md) |
| 10 | [Buildform](https://openaitools.app/tool/buildform) | 10,146 | +12.1% | Freemium, Paid | AI form builder that turns plain-language prompts into high-converting conversational forms | [.md](https://openaitools.app/tool/buildform.md) |

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Source: https://openaitools.app/compare/makeform-vs-zapform

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