# Makeform vs Zapier

Makeform records 160,692 monthly visits with -10.8% month-over-month growth and Freemium pricing. Zapier records 5,065,248 monthly visits with +0.4% growth and Freemium, Free Trial, Paid pricing.

| Metric | [Makeform](https://openaitools.app/tool/makeform) | [Zapier](https://openaitools.app/tool/zapier-com) |
| :--- | :--- | :--- |
| Website URL | https://makeform.ai | https://zapier.com |
| Categories | AI Forms, AI Quiz Generator, No-Code&Low-Code, AI Question Generator | AI Workflow, AI Agent, AI Chatbot, No-Code&Low-Code |
| Pricing Model | Freemium | Freemium, Free Trial, Paid |
| Monthly Visits | 160,692 | 5,065,248 |
| MoM Growth Rate | -10.8% | +0.4% |
| Primary Market | United States | United States |
| Direct Visits | 58,812 | 2,228,060 |
| Review Score | 4.2 | 4.7 |
| Saved Count | 0 | 21 |
| Supported Platforms | Website | Website |

## Makeform

Makeform's pitch is simple: instead of dragging fields and configuring logic by hand, you describe what you need in a chat box and the AI drafts the whole form, including question wording, page structure and conditional branching. From there a conventional visual editor takes over, letting you adjust fields, rules, messages, redirects and submission destinations.

The builder is more capable than a basic survey tool. Fields cover text, numbers, email, phone, dates, file uploads, ratings, rankings, matrices, signatures, payments and calculated fields, and they can be combined in a single form. Smart features include conditional logic, variable-based calculators, hidden fields for URL parameters, answer piping, email notifications, partial submission capture, reCAPTCHA protection, multi-page layouts, custom CSS and embedded content such as video or scheduling widgets.

Distribution and workflow are handled with embeds, popups, shared links and custom domains, plus integrations with Notion, Google Sheets, Airtable, Slack, Zapier, Make, Telegram, Google Analytics, Meta Pixel and webhooks. There is also an MCP interface so AI agents can create, update and manage forms directly. Makeform markets itself as generous by default, offering unlimited forms and unlimited submissions under fair-usage guidelines, with 50+ interface languages and a library of templates organised by use case such as lead capture, customer feedback, HR surveys and event registration.

**Pricing & Plans:** Freemium: a free-forever tier with unlimited forms and submissions under fair-usage guidelines and no credit card required, plus paid plans for additional features. Check the pricing page for current tiers.

- **Prompt-to-form AI generation:** Describe the form you need in plain language and Makeform drafts the questions, structure, copy and logic automatically.
- **Advanced field types:** Combine payments, signatures, file uploads, ratings, rankings, matrices, dates and calculated fields in one form.
- **Smart logic and calculations:** Build conditional branching, variable-based calculations, hidden fields for URL parameters and answer piping for personalised forms.
- **500+ templates and use-case library:** Start from ready-made templates for feedback, intake, registration, quizzes, surveys and more instead of building from scratch.
- **Integrations and MCP agents:** Send submissions to Notion, Google Sheets, Airtable, Slack and thousands of other tools via Zapier, Make or webhooks, or let AI agents manage forms over MCP.

**Strengths:** AI generation removes most of the manual field and logic setup; Unlimited forms and submissions on the free tier under fair-usage rules; Broad field set including payments, signatures and calculated values; Rich integration options plus an MCP interface for AI agents and custom domains for branded links

**Limitations:** The very wide feature set can feel overwhelming for simple use cases; Some advanced capabilities and higher usage volumes require paid plans; Fair-usage guidelines mean an 'unlimited' free tier still has practical limits

[Profile (Markdown)](https://openaitools.app/tool/makeform.md)

## Zapier

Zapier made its name by letting non-technical people connect apps together. A Zap is an automated workflow: something happens in one app (a trigger), and Zapier performs actions in others automatically. Because it supports so many applications and exposes a huge number of triggers and actions, it acts as a universal glue layer between the tools a business already uses, and templates make it quick to start from a working pattern rather than a blank canvas.

More recently the platform has repositioned itself around AI orchestration. Zapier MCP lets assistants such as Claude, ChatGPT and Cursor reach the same app network through a secure connection, so an AI can fetch context and take action without you sharing passwords or API keys. The Agents and Chatbots products build custom AI assistants for specific tasks, and Next Gen Zaps add self-healing behaviour, with an AI manager agent that detects failures and repairs workflows automatically. Zapier describes its approach as "fluid determinism": use deterministic steps where behaviour repeats, and add AI or agentic reasoning only where judgment is needed, which keeps token costs and unpredictability down.

Governance is a big part of the enterprise pitch. Administrators can define what teams and agents are allowed to access, audit every agent action and workflow run in one place, and disable automation with a single click. With compliance credentials including SOC 2 Type II, SOC 3, GDPR and CCPA, Zapier is positioned as the place where AI pilots become governed, production-grade systems rather than disconnected experiments.

**Pricing & Plans:** Freemium with a free tier offering a limited monthly task allowance, a free trial on paid plans, and paid individual, team and enterprise tiers billed primarily by task volume and features. Exact prices and task limits change — see the official pricing page.

- **No-code workflow builder:** Connect thousands of apps with a visual editor, using both point-and-click logic and natural language to define each step.
- **Zapier MCP:** Connect AI tools such as Claude, ChatGPT and Cursor to your apps so they can read data and take real action.
- **AI agents and chatbots:** Create AI assistants that answer questions and complete multi-step tasks across your connected systems.
- **Tables and data management:** Store structured data your workflows can read and update, keeping records in sync across tools.
- **Governance and security:** Set granular permissions, audit agent actions and enforce SOC 2, SOC 3, GDPR and CCPA-aligned security across the organisation.

**Strengths:** Extremely broad app coverage removes the need for most custom integrations; Genuinely usable without coding skills, while still offering advanced logic; Strong AI story: MCP, agents and chatbots built on the same app network; Solid enterprise governance, permissions and compliance credentials

**Limitations:** Task-based pricing can escalate as volumes grow and complex workflows multiply steps; Advanced logic and higher task volumes require upgraded plans; Debugging multi-step Zaps can be fiddly without careful logging; You cannot fully customise beyond what the connected apps expose

[Profile (Markdown)](https://openaitools.app/tool/zapier-com.md)

## Frequently Asked Questions

### How do Makeform and Zapier compare in monthly traffic?

Makeform has 160,692 monthly visits, while Zapier has 5,065,248. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Makeform has a month-over-month growth rate of -10.8%; Zapier has +0.4%.

### How does pricing compare?

Makeform: Freemium. Freemium: a free-forever tier with unlimited forms and submissions under fair-usage guidelines and no credit card required, plus paid plans for additional features. Check the pricing page for current tiers. Zapier: Freemium, Free Trial, Paid. Freemium with a free tier offering a limited monthly task allowance, a free trial on paid plans, and paid individual, team and enterprise tiers billed primarily by task volume and features. Exact prices and task limits change — see the official pricing page.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [n8n](https://openaitools.app/tool/n8n) | 4,522,449 | -7.4% | Freemium | Powerful open-source workflow automation with visual node building, offering robust self-hosting options but requiring technical setup. | [.md](https://openaitools.app/tool/n8n.md) |
| 2 | [Fillout](https://openaitools.app/tool/fillout-com) | 3,923,917 | -9.7% | Freemium | Offers more advanced multi-page logic and database integrations, but requires slightly more setup than quick prompt generation. | [.md](https://openaitools.app/tool/fillout-com.md) |
| 3 | [MindStudio](https://openaitools.app/tool/mindstudio) | 1,793,337 | +14.2% | Contact for Pricing | Visual builder tailored specifically for custom AI agents, but less versatile for standard non-AI data synchronization tasks. | [.md](https://openaitools.app/tool/mindstudio.md) |
| 4 | [Clay](https://openaitools.app/tool/clay-2-0) | 1,267,465 | -2.7% | Freemium, Free Trial, Contact for Pricing | Build GTM systems that turn data into revenue | [.md](https://openaitools.app/tool/clay-2-0.md) |
| 5 | [forms.app](https://openaitools.app/tool/forms-app) | 987,157 | -11.2% | Freemium, Paid | Features a broader traditional drag-and-drop builder with solid AI drafting, though less centered on pure chat generation. | [.md](https://openaitools.app/tool/forms-app.md) |
| 6 | [Taskade](https://openaitools.app/tool/taskade) | 539,714 | -9.4% | Freemium | AI-powered workspace generating automated workflows from prompts, but less focused on deep multi-system data synchronization. | [.md](https://openaitools.app/tool/taskade.md) |
| 7 | [Gumloop](https://openaitools.app/tool/gumloop) | 379,557 | -21.1% | Freemium, Paid, Contact for Pricing | Advanced no-code AI agent platform for complex web scraping and workflows, but less suited for basic app-to-app integrations. | [.md](https://openaitools.app/tool/gumloop.md) |
| 8 | [BlockSurvey](https://openaitools.app/tool/block-survey) | 302,480 | -14.9% | Freemium, Paid | Prioritizes high-security end-to-end encryption for sensitive data collection, trading off some casual UI customization flexibility. | [.md](https://openaitools.app/tool/block-survey.md) |
| 9 | [Tines](https://openaitools.app/tool/tines) | 273,260 | +24.4% | Freemium, Contact for Pricing | Secure enterprise automation platform built for complex workflows, but lacks Zapier's vast library of consumer app integrations. | [.md](https://openaitools.app/tool/tines.md) |
| 10 | [Activepieces](https://openaitools.app/tool/activepieces) | 258,553 | +1.5% | Freemium | Open-source AI automation platform with intuitive visual flow builders, but supports fewer prebuilt third-party app connectors. | [.md](https://openaitools.app/tool/activepieces.md) |

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Source: https://openaitools.app/compare/makeform-vs-zapier-com

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