Marketer (formerly Metric.tech) vs Shutterstock AI Image Generator

It reads your store, ad accounts and analytics to learn who buys, what they respond to, and what each buyer costs across segments and markets.

Briefs trace back to real research, and professional designers on the Creative Team turn them into on-brand static, video and creator-style ads every week.

The platform launches, paces and shifts budget toward what works, within the limits and approval rules you configure.

Meta and Google are judged on the same revenue scorecard, with spend, sales and revenue in one view so every decision starts from what paid.

Provides single-dashboard access to leading third-party visual models—including OpenAI GPT Image 2, Google Imagen 4 Ultra, Gemini 3.1 Flash, and Runway Gen-4—with an automated recommender that matches prompts to the best engine.

Attaches a commercial Shutterstock Standard License and $10,000 legal indemnification to every downloaded AI image, with full human-reviewed indemnification available on Enterprise and Business tiers.

Includes browser-based inpainting, magic object erasure, background removal, image reference guidance, and aspect-ratio canvas expansion that routes royalties directly to the original contributor when editing stock photos.

Displays stock photos, vectors, 3D assets, and AI generation options in one workflow, complemented by official ChatGPT and Claude connectors for conversational asset discovery.