# Models.dev vs Prolific

Models.dev records 200,451 monthly visits with -3.9% month-over-month growth and Free pricing. Prolific records 18,697,671 monthly visits with -1.8% growth and Paid pricing.

| Metric | [Models.dev](https://openaitools.app/tool/models-dev) | [Prolific](https://openaitools.app/tool/prolific-com) |
| :--- | :--- | :--- |
| Website URL | https://models.dev | https://prolific.com |
| Categories | AI Models, AI API, Open Source AI Models, AI Tools Directory | AI Research Tool, AI Developer Tools, AI For Data Analytics |
| Pricing Model | Free | Paid |
| Monthly Visits | 200,451 | 18,697,671 |
| MoM Growth Rate | -3.9% | -1.8% |
| Primary Market | China | United States |
| Direct Visits | 136,316 | 12,979,710 |
| Review Score | 4.4 | 4.6 |
| Saved Count | 0 | 13 |
| Supported Platforms | Website | Website |

## Models.dev

Models.dev exists to answer a very practical developer question: which model should I use, and what will it cost? The site organises every entry under a canonical identifier in the form provider/model, so the same model served by several providers can be compared directly rather than guessed at. Columns cover context window, maximum output, whether input and output are supported, reasoning, tool calling, structured output, temperature control, open versus closed weights, price per million tokens, and release and update dates.

Because model releases move fast, the catalogue is built to stay current, with sortable and searchable tables that let you scan by lab or provider and filter down to what matters. Entries include both closed flagship models and open-weight alternatives, making it useful for cost planning as well as capability research.

The project is open source and free to use, and it is intended to be consumed programmatically. Developers can pull the catalogue into their own tooling through a JSON API or a type-safe SDK, which makes it a practical backend for dashboards, routing logic, or internal cost calculators rather than just a reference page to browse.

**Pricing & Plans:** Models.dev is free and open source. It is a reference database, so the prices it lists are the per-million-token rates charged by the model providers themselves, not a fee for using the site.

- **Canonical model identifiers:** Every model uses a consistent provider/model format so the same model across providers can be compared directly.
- **Specification comparison:** Side-by-side context window, output limit, reasoning, tool calling, structured output, and temperature support.
- **Pricing transparency:** Input and output prices per million tokens listed alongside release and update dates.
- **Open and closed models:** Covers closed flagship APIs and open-weight models from many labs in one sortable catalogue.
- **Developer access:** Consume the catalogue through a JSON API or a type-safe SDK for your own tools and dashboards.

**Strengths:** Free and open source with no account required; Consistent canonical identifiers make cross-provider comparison reliable; Covers pricing, limits, and capabilities in one sortable table; Available as a JSON API and type-safe SDK for programmatic use

**Limitations:** It is a reference catalogue, not an inference or hosting service; Data quality depends on community and maintainer updates keeping pace with releases; Interface is aimed at developers and offers little guidance for non-technical users

[Profile (Markdown)](https://openaitools.app/tool/models-dev.md)

## Prolific

Prolific operates a marketplace where researchers and organisations post studies and verified participants complete them for payment. The pitch is quality over volume: instead of a massive but unvetted panel, Prolific verifies participants, applies attention and honesty checks, and lets requesters filter by detailed demographic, professional, and behavioural criteria. That makes it possible to target narrow, representative groups — for example coding experts, healthcare professionals, or specific national populations — which matters when a study compares groups or needs to generalise beyond a convenience sample.

In recent years Prolific has leaned heavily into AI. Its AI offering covers human preference data for fine-tuning and reinforcement learning, safety evaluation, red-teaming, and benchmarks across languages and tasks. It also publishes a leaderboard of model quality based on human evaluation, and offers developer-facing tooling such as a human-feedback API, agent workflows, and a Model Context Protocol server so AI pipelines can call for human input programmatically. Alongside this, the original academic and market-research business remains central.

Pricing is usage-based. Requesters pay for participant rewards plus a platform fee, and researchers either fund studies per response or talk to sales for larger programmes and managed services. Because rates depend on study length, targeting criteria, and volumes, published list prices are rare — the platform directs larger customers to a sales conversation.

**Pricing & Plans:** Usage-based for requesters: you pay participant rewards plus a platform fee, with custom quotes for large or managed programmes. Participants earn per completed study; joining is free.

- **Verified, targetable participant pool:** Filter participants by detailed demographic, professional, and behavioural criteria and reach narrow or representative samples rather than a generic crowd.
- **AI data and human feedback:** Collect human preference data for model fine-tuning, run safety evaluations and red-teaming, and use a feedback API to plug humans into automated pipelines.
- **Built-in data-quality controls:** Attention checks, honesty screening, and approval workflows help filter out careless or fraudulent responses before you analyse results.
- **Fast study launches:** Publish a study and begin collecting responses quickly, with tooling that supports screening, quotas, and longitudinal designs.
- **Participant side with guaranteed pay:** Participants get a clear per-study reward, flexible scheduling, and a minimum pay standard enforced by the platform.

**Strengths:** Strong focus on data quality with verification and attention checks; Granular targeting that supports niche and representative samples; Fast turnaround compared with traditional panel providers; Growing AI-focused tooling including a human-feedback API and MCP server

**Limitations:** Pricing is quote-based for many use cases, which makes budgeting less transparent up front; Participant availability in some narrow demographics can be limited or slower to fill; Costs add up quickly for large multi-country or longitudinal studies

[Profile (Markdown)](https://openaitools.app/tool/prolific-com.md)

## Frequently Asked Questions

### How do Models.dev and Prolific compare in monthly traffic?

Models.dev has 200,451 monthly visits, while Prolific has 18,697,671. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Models.dev has a month-over-month growth rate of -3.9%; Prolific has -1.8%.

### How does pricing compare?

Models.dev: Free. Models.dev is free and open source. It is a reference database, so the prices it lists are the per-million-token rates charged by the model providers themselves, not a fee for using the site. Prolific: Paid. Usage-based for requesters: you pay participant rewards plus a platform fee, with custom quotes for large or managed programmes. Participants earn per completed study; joining is free.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Branded](https://openaitools.app/tool/gobranded-com) | 3,704,728 | +6.6% | Contact for Pricing | Large consumer panel for market research surveys, but lacks Prolific's specialized focus on academic studies and AI tuning. | [.md](https://openaitools.app/tool/gobranded-com.md) |
| 2 | [Labelbox](https://openaitools.app/tool/labelbox) | 762,803 | -22.8% | Contact for Pricing | The environments frontier AI trains on, and the agents that do the recurring work | [.md](https://openaitools.app/tool/labelbox.md) |
| 3 | [Appen](https://openaitools.app/tool/appen-com) | 665,840 | +0.2% | Contact for Pricing | Enterprise-grade data annotation and AI alignment workforce, but less self-serve for academic study recruitment and casual surveys. | [.md](https://openaitools.app/tool/appen-com.md) |
| 4 | [SuperAnnotate](https://openaitools.app/tool/super-annotate) | 386,034 | +37.4% | Free Trial, Contact for Pricing | AI data infrastructure for building production-grade models | [.md](https://openaitools.app/tool/super-annotate.md) |
| 5 | [Voxpopme](https://openaitools.app/tool/voxpopme-com) | 301,522 | +38.5% | Contact for Pricing | Specializes in video-based consumer interviews and AI qualitative analysis, but less focused on quantitative academic survey panels. | [.md](https://openaitools.app/tool/voxpopme-com.md) |
| 6 | [Emporia Research](https://openaitools.app/tool/emporia-research) | 270,281 | -0.6% | Contact for Pricing | Sources verified B2B professionals and healthcare experts for specialized research, but lacks broad general-population academic panels. | [.md](https://openaitools.app/tool/emporia-research.md) |
| 7 | [Stork](https://openaitools.app/tool/stork) | 201,544 | +2.3% | Free | Includes model pricing trackers and developer news alongside tools directories, but less focused on raw API specs. | [.md](https://openaitools.app/tool/stork.md) |
| 8 | [Label Studio](https://openaitools.app/tool/label-studio) | 137,199 | -16.1% | Contact for Pricing, Free | Open-source data labeling and evaluation platform for AI workflows, but requires bringing your own annotation workforce. | [.md](https://openaitools.app/tool/label-studio.md) |
| 9 | [Koji](https://openaitools.app/tool/koji-ai-native-research-platform) | 61,640 | +13.9% | Paid, Contact for Pricing | AI-led customer interviews and research insights at scale | [.md](https://openaitools.app/tool/koji-ai-native-research-platform.md) |
| 10 | [InfraBase.ai](https://openaitools.app/tool/infrabase-ai) | 39,072 | -13.6% | Free | Catalogues and compares AI infrastructure tools and services across categories, but lacks deep per-token pricing tables. | [.md](https://openaitools.app/tool/infrabase-ai.md) |

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Source: https://openaitools.app/compare/models-dev-vs-prolific-com

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