# Orum vs 21X (formerly Structurely)

Orum records 212,157 monthly visits with -2.3% month-over-month growth and Paid, Contact for Pricing pricing. 21X (formerly Structurely) records 13,453 monthly visits with +367.9% growth and Contact for Pricing pricing.

| Metric | [Orum](https://openaitools.app/tool/orum-com) | [21X (formerly Structurely)](https://openaitools.app/tool/structurely-com) |
| :--- | :--- | :--- |
| Website URL | https://orum.com | https://structurely.com |
| Categories | AI Sales, AI Sales Assistant, AI Coaching, AI Agent | AI Sales, AI Cold Calling, AI Scheduling, AI Text Message Generator |
| Pricing Model | Paid, Contact for Pricing | Contact for Pricing |
| Monthly Visits | 212,157 | 13,453 |
| MoM Growth Rate | -2.3% | +367.9% |
| Primary Market | United States | United States |
| Direct Visits | 151,027 | 5,948 |
| Review Score | 4.4 | 4.3 |
| Saved Count | 5 | 2 |
| Supported Platforms | Website | Website |

## Orum

Orum turns cold calling into a system rather than a grind. The platform runs on Orum's own telephony stack and bundles three AI agents: Scout, which mines dialing history to surface numbers that actually answer; Operator, which handles screeners, voicemail drops and phone trees so reps only join a call when a real person picks up; and Coach, which listens to every conversation, detects objections, surfaces the right battlecard and scores the interaction for managers.

The tooling is designed around connect-rate thinking. Parallel dialing connects reps to whichever prospect answers first down to the millisecond, while number rotation, country matching and reputation monitoring protect the team's caller reputation at scale. Orum also provides a virtual sales floor with live listen, leaderboards, chat and achievements so distributed teams keep the energy of a shared room.

Orum plugs alongside existing revenue tooling rather than replacing it, integrating with CRMs such as Salesforce and HubSpot and engagement platforms like Outreach, Salesloft, Gong and Apollo. Pricing is quoted per user with annual billing, minimum seat requirements apply, and pricing is confirmed after a demo rather than published as a self-serve number.

**Pricing & Plans:** Custom, quote-based pricing, billed per user annually with a minimum seat requirement. Public plans include Launch and Ascend, plus add-ons such as AI Coaching and Webhooks; an Ascend Limited option targets lighter-use roles. A free trial capped at 500 dials is offered.

- **Parallel dialer with real-time handoff:** Dials many numbers at once and connects the rep to whoever answers first, canceling the other attempts and logging them for callback.
- **Scout phone data agent:** Analyzes dialing history and flags dead numbers to prioritize lines that are likely to be answered.
- **Operator automation agent:** Drops voicemails, navigates phone trees and screeners, and only brings a rep in when a human is on the line.
- **AI Coach with scorecards and roleplay:** Listens to calls, detects objections, recommends battlecards, scores interactions and runs practice roleplays on demand.
- **Virtual salesfloor:** Live listen, leaderboards, chat, screenshare and achievements keep remote teams working like they share one floor.

**Strengths:** Purpose-built for high-volume cold calling rather than bolted onto a CRM; Three coordinated AI agents cover data quality, connection handling and coaching; Owned telephony stack with strong uptime and compliance certifications for enterprise procurement; Integrates with major CRMs and sales engagement platforms instead of replacing them

**Limitations:** Pricing is not published and requires a demo and quote; Minimum seat requirements can shut out very small teams; Best value depends on high dialing volume, so low-volume teams may pay for unused capacity

[Profile (Markdown)](https://openaitools.app/tool/orum-com.md)

## 21X (formerly Structurely)

21X, previously known as Structurely, is a conversational AI platform for automating the conversations that drive revenue and customer experience. It covers inbound and outbound voice, two-way SMS, RCS, email and chat from a single agent builder, so a mortgage lender, real estate team or home services company can qualify leads, answer routine questions and keep every follow-up moving without expanding a call centre.

The platform is organised around a four-step flow: connect the tooling that captures inbound calls and maximises outbound contact rates; converse with fine-tuned AI that sells, overcomes objections, follows up and handles requests; take action by booking appointments, scheduling callbacks, transferring calls and extracting insights; and sync everything back by dispositioning conversations and updating your CRM automatically. Because actions and dispositions flow into existing systems, AI-handled conversations appear in the same pipelines your team already reports on.

Commercial terms combine a platform fee with usage-based metering in tokens, so cost scales with actual activity rather than idle seat licences. Voice usage runs as low as $0.07 per minute with your own carrier (BYOC), SMS as low as $0.02 per message and AI email as low as $0.02 per email. Three tiers are offered — Small Team, Large Team and Enterprise/Build Your Own — with the top tier adding custom SLAs, isolated infrastructure, SSO/SAML, white-label or headless deployment and dedicated AI engineering support. The company is headquartered in Aspen, Colorado.

**Pricing & Plans:** Platform fee plus usage-based pricing. No seat licences; you pay for the platform and for activity metered in tokens. Voice from about $0.07 per minute (BYOC), SMS from about $0.02 per message, AI email from about $0.02 per email, with volume discounts on higher tiers. Three plans — Small Team, Large Team and Enterprise / Build Your Own — are quoted via sales; a demo AI call is offered before you commit.

- **Inbound and outbound AI voice:** AI agents handle inbound calls and run proactive outbound campaigns across voice, SMS, email and chat, 24/7, without adding headcount.
- **Multi-channel conversation routing:** Agents qualify, answer, transfer, schedule, escalate and route each conversation based on intent, context and your business rules.
- **Action taking, not just talking:** Book appointments, schedule callbacks, execute live transfers to human reps, trigger workflows and capture documents and signatures automatically.
- **Automatic dispositions and CRM sync:** Conversations are dispositioned automatically, CRM records are updated, and customer data syncs back into your existing tools and workflows.
- **AI Power Dialer for Salesforce:** Launch AI and human dialing campaigns directly from Salesforce with call screening, live transfers and performance reporting.
- **Agent builder with industry templates:** Build agents with prebuilt industry templates for mortgage, real estate, life insurance, home services, private aviation and more.

**Strengths:** Handles voice, SMS, RCS, email and chat in one platform rather than separate point tools; Automatic dispositions and CRM sync keep AI conversations inside existing reporting; No per-seat licensing; cost tracks actual conversation volume; Prebuilt industry agents for mortgage, real estate, insurance, home services and more

**Limitations:** Platform fee is not published, so you must talk to sales to model total cost; Usage is metered in tokens, making spend harder to forecast than flat per-seat pricing; Initial setup of agents, telephony, A2P registration and workflows requires onboarding effort; Advanced capabilities like SSO/SAML, dedicated infrastructure and white labeling are Enterprise-only

[Profile (Markdown)](https://openaitools.app/tool/structurely-com.md)

## Frequently Asked Questions

### How do Orum and 21X (formerly Structurely) compare in monthly traffic?

Orum has 212,157 monthly visits, while 21X (formerly Structurely) has 13,453. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Orum has a month-over-month growth rate of -2.3%; 21X (formerly Structurely) has +367.9%.

### How does pricing compare?

Orum: Paid, Contact for Pricing. Custom, quote-based pricing, billed per user annually with a minimum seat requirement. Public plans include Launch and Ascend, plus add-ons such as AI Coaching and Webhooks; an Ascend Limited option targets lighter-use roles. A free trial capped at 500 dials is offered. 21X (formerly Structurely): Contact for Pricing. Platform fee plus usage-based pricing. No seat licences; you pay for the platform and for activity metered in tokens. Voice from about $0.07 per minute (BYOC), SMS from about $0.02 per message, AI email from about $0.02 per email, with volume discounts on higher tiers. Three plans — Small Team, Large Team and Enterprise / Build Your Own — are quoted via sales; a demo AI call is offered before you commit.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Dialpad](https://openaitools.app/tool/dialpad) | 2,763,687 | +10.7% | Paid | Stronger unified voice and contact center capabilities, but less specialized in high-volume parallel cold calling and sales rep coaching. | [.md](https://openaitools.app/tool/dialpad.md) |
| 2 | [Gong – Revenue AI OS](https://openaitools.app/tool/gong-io) | 2,337,769 | +3% | Contact for Pricing | Industry leader in conversation intelligence and revenue analytics, but lacks native parallel dialing and live cold-calling execution. | [.md](https://openaitools.app/tool/gong-io.md) |
| 3 | [Instantly](https://openaitools.app/tool/instantly) | 2,336,279 | +6% | Paid, Contact for Pricing | Sales engagement platform with AI agents for lead finding, outreach and deliverability | [.md](https://openaitools.app/tool/instantly.md) |
| 4 | [Outreach](https://openaitools.app/tool/outreach) | 958,599 | +0.4% | Contact for Pricing | AI agents that work the revenue lifecycle alongside your sellers | [.md](https://openaitools.app/tool/outreach.md) |
| 5 | [JustCall](https://openaitools.app/tool/justcall) | 780,285 | +11.8% | Paid | AI communication platform for sales and support teams | [.md](https://openaitools.app/tool/justcall.md) |
| 6 | [Salesforge](https://openaitools.app/tool/salesforge) | 236,658 | -9.9% | Free Trial, Paid | Unlimited LinkedIn and email outreach, powered by AI SDR agents | [.md](https://openaitools.app/tool/salesforge.md) |
| 7 | [Trellus](https://openaitools.app/tool/trellus) | 232,837 | +33.9% | Paid, Contact for Pricing | Offers parallel dialing and live AI sales coaching, but lacks Orum's advanced enterprise pipeline workflow orchestration. | [.md](https://openaitools.app/tool/trellus.md) |
| 8 | [Sybill](https://openaitools.app/tool/sybill) | 127,349 | +6.5% | Free Trial, Paid | Run deals without busywork, win deals without guesswork | [.md](https://openaitools.app/tool/sybill.md) |
| 9 | [Nooks AI](https://openaitools.app/tool/nooks-ai) | 95,124 | +10.7% | Contact for Pricing | Revenue infrastructure for reps and agents | [.md](https://openaitools.app/tool/nooks-ai.md) |
| 10 | [Koncert](https://openaitools.app/tool/koncert-com) | 43,533 | -9.3% | Contact for Pricing | Provides powerful parallel AI dialers and multi-channel outreach cadences, though less focused on real-time agentic conversation analytics. | [.md](https://openaitools.app/tool/koncert-com.md) |

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Source: https://openaitools.app/compare/orum-com-vs-structurely-com

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