
An AI shopping agent that shortlists only the top 1% of products for you
An AI shopping agent that shortlists only the top 1% of products for you
Phia records 0 monthly visits with — month-over-month growth and Free pricing. Zyft records 43,148 monthly visits with +10.5% growth and Free pricing.

A Chrome extension that checks any fashion item against retail and secondhand prices in one click.
| Dimension / Metric | ![]() | |
|---|---|---|
| Official Domain | chromewebstore.google.com | zyft.com |
| Pricing Model | Free | Free |
| Monthly Visits | 0 (0) | 43.15K (43,148) |
| MoM Traffic Delta | 0 (—) | +4.09K (+10.5%) |
| Primary Market & Share | 🌐 Global (—) | 🇦🇺 Australia (93.5%) |
| Direct Visits / mo | 0 | 13.76K |
| User Rating | 4.4 | 4.1 |
| Supported Platforms | Browser Extension | Website |

A Chrome extension that checks any fashion item against retail and secondhand prices in one click.
Click "Should I Buy This?" on any product page and Phia checks the item against real-time retail and secondhand listings without requiring a search of your own.
If the item you are viewing looks overpriced, Phia surfaces lower-priced options directly on the same page so you can compare without losing your place.
Access deals from 150+ resale platforms, including large marketplaces such as The RealReal, eBay and Poshmark, backed by a database of 250 million-plus secondhand items.
Save products you are considering and Phia notifies you when their price falls, so you can time the purchase instead of paying full price.
Free AI price comparison across 50,000+ Australian retailers
Click a product on any Australian retail site and Zyft checks competing prices in the background, then shows who sells it and at what price, lowest first.
Zyft's AI matches the same product across 50,000+ Australian retailers so you compare like for like instead of near-identical models.
Set alerts on items you want and get notified when the price drops or comes back in stock.
Scan a product barcode in the mobile app to instantly check whether another retailer has it cheaper.

An AI shopping agent that shortlists only the top 1% of products for you
An AI shopping agent that shortlists only the top 1% of products for you

Coupon codes ranked by whether they actually worked
Coupon codes ranked by whether they actually worked
AI coupon finder that tests and auto-applies working promo codes at checkout
AI coupon finder that tests and auto-applies working promo codes at checkout
An AI shopping agent that researches reviews and finds the lowest price
An AI shopping agent that researches reviews and finds the lowest price

Second-hand shopping made effortless with an AI browser extension
Second-hand shopping made effortless with an AI browser extension

Cross-source review scores and coupons, right on the product page
Cross-source review scores and coupons, right on the product page
SpecialistCatalan-language price tracker that verifies whether an Amazon discount is real
SpecialistCatalan-language price tracker that verifies whether an Amazon discount is real

An independent AI shopping assistant that tells you to buy, wait, or skip
An independent AI shopping assistant that tells you to buy, wait, or skip
The AI personal shopper that watches listings and price drops for you

AI product search engine for fashion, beauty and shopping research
AI product search engine for fashion, beauty and shopping research

Free AI price comparison for any product page you browse
Free AI price comparison for any product page you browse

Smarter online shopping with price checks, discount codes and review warnings
Smarter online shopping with price checks, discount codes and review warnings