# Piktochart vs Purpose

Piktochart records 664,386 monthly visits with -6.2% month-over-month growth and Freemium, Paid, Contact for Pricing pricing. Purpose records 190,862 monthly visits with -22.9% growth and Free Trial pricing.

| Metric | [Piktochart](https://openaitools.app/tool/piktochart-com) | [Purpose](https://openaitools.app/tool/purpose) |
| :--- | :--- | :--- |
| Website URL | https://piktochart.com | https://purpose.app |
| Categories | AI Infographic Generator, AI Design Generator, AI Report Generator | AI Coaching, AI Life |
| Pricing Model | Freemium, Paid, Contact for Pricing | Free Trial |
| Monthly Visits | 664,386 | 190,862 |
| MoM Growth Rate | -6.2% | -22.9% |
| Primary Market | United States | United States |
| Direct Visits | 193,596 | 126,767 |
| Review Score | 4.2 | 4.2 |
| Saved Count | 10 | 0 |
| Supported Platforms | Website | Website |

## Piktochart

Piktochart started as a simple infographic maker and has grown into a broader visual communication suite used by tens of millions of people. The core editor gives you a canvas-based workspace with charts, maps, diagrams, timelines, icons, and thousands of templates, so you can assemble a finished infographic, report, or pitch deck without touching professional design software. Everything is exportable to PNG, PDF, and PowerPoint, and brand colors, fonts, and logos can be locked in for consistency across a team.

The newer AI layer, branded Pikto AI Studio, is where the product is heading. You describe what you need in plain language, and the generator drafts an infographic, report, presentation, or social post that you can then refine manually. AI credits meter how much generation you get per plan, and an integrated video studio can script, generate, and resize videos for YouTube or TikTok using modern generative video models. That combination of a mature manual editor plus generative shortcuts is what separates Piktochart from single-purpose AI design apps.

Pricing is freemium with clear per-member tiers: a free plan for casual use, Pro and Business plans for professionals and teams that need branding controls and more download formats, discounted Education and Nonprofit plans, and custom Enterprise pricing with SSO and onboarding. The main trade-offs are the AI credit limits and the learning curve if you want advanced branding, but for most users it is one of the faster routes from raw content to a shareable visual.

**Pricing & Plans:** Freemium. The Free plan includes 2 PNG downloads, unlimited projects, 60 AI credits, and free templates. Pro is about $10-$15 per member/month and adds unlimited PNG downloads, premium assets, 500 AI credits, and premium templates. Business is about $17-$20 per member/month with unlimited PNG/PDF/PPT downloads, full brand kit, and 1,000 AI credits. Education ($39/member/year), Nonprofit ($60/member/year), and custom Enterprise pricing are also available.

- **AI Infographic Generator:** Describe your topic or upload text and data, and Piktochart's AI drafts a structured, editable infographic you can restyle in minutes.
- **Drag-and-Drop Visual Editor:** A canvas editor with charts, maps, diagrams, timelines, and 5M+ premium icons and illustrations for fully manual design when you want precision.
- **AI Design and Report Tools:** Generate reports, presentations, ebooks, social posts, banners, and newsletters from prompts, then fine-tune layout and copy by hand.
- **Integrated Video Studio:** Script and generate short videos with modern generative models, produce multiple aspect ratios, and resize one video for every platform.
- **Brand Kit and Team Workspaces:** Save brand colors, fonts, and logos, convert visuals into reusable team templates, and collaborate with comments and permissions.

**Strengths:** Mature template library plus a genuinely useful AI generator in one tool; Free plan is usable and paid per-member pricing is transparent; Handles infographics, reports, presentations, and video rather than a single format; Strong branding controls and reusable team templates for larger teams

**Limitations:** AI credits are capped per plan, so heavy generation requires an upgrade; Export formats like PDF and PowerPoint are gated to paid tiers; Advanced branding and admin features have a learning curve for new teams

[Profile (Markdown)](https://openaitools.app/tool/piktochart-com.md)

## Purpose

Purpose positions itself as an always-available AI mentor for personal growth. You talk to it about whatever you are dealing with — stress, decisions, conflicts or long-term goals — and it listens, reflects back what matters most, and breaks large challenges into small, actionable steps. The stated goal is a support system that learns more about you in ten minutes than a traditional coach might in weeks.

The product is built on evidence-backed psychological frameworks and covers mindset, well-being, relationships and career growth. Alongside open-ended chat, it offers personal quests that turn intentions into habits, a 24/7 support layer for everyday decisions, and personalized insights into personality and ability that surface blind spots and opportunities. It is available as an iOS app, an Android app and a web app so conversations continue seamlessly across devices.

Pricing is consumer-friendly and subscription based. New users get a free trial period, after which the plan runs either monthly or annually, with a 30-day money-back guarantee on the first charge. Purpose is explicit that it is a personal-growth mentoring tool rather than therapy or medical advice, and it emphasizes that your data is encrypted, access is restricted, your information is never sold, and you can delete your account and data at any time from Settings.

**Pricing & Plans:** Free trial (typically 7 days), then subscription: about $19.99 per month or about $99.99 per year, with a 30-day money-back guarantee on your first charge. App Store and Google Play prices can differ.

- **24/7 AI mentor chat:** Honest, challenging feedback on personal and professional challenges, available at any hour through chat.
- **Evidence-backed frameworks:** Guidance grounded in established psychological frameworks for mindset, well-being, relationships and confidence.
- **Personal quests and habit building:** Personal quests guide you toward new habits and deeper self-awareness with structured follow-through.
- **Personalized insights:** Insights on your personality and abilities reveal blind spots and highlight the biggest opportunities for growth.
- **Private and secure by design:** Data is encrypted in transit and at rest and can be deleted on demand, and Purpose is not a clinical or medical service.

**Strengths:** Available 24/7 on iOS, Android and web; Grounded in established psychological frameworks; Free trial makes evaluation low risk; Clear privacy stance with on-demand data deletion

**Limitations:** Not a substitute for licensed therapy or medical care; Discontinuing a paid year forfeits the remaining period; Heavy reliance on self-reported input shapes quality of guidance

[Profile (Markdown)](https://openaitools.app/tool/purpose.md)

## Frequently Asked Questions

### How do Piktochart and Purpose compare in monthly traffic?

Piktochart has 664,386 monthly visits, while Purpose has 190,862. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Piktochart has a month-over-month growth rate of -6.2%; Purpose has -22.9%.

### How does pricing compare?

Piktochart: Freemium, Paid, Contact for Pricing. Freemium. The Free plan includes 2 PNG downloads, unlimited projects, 60 AI credits, and free templates. Pro is about $10-$15 per member/month and adds unlimited PNG downloads, premium assets, 500 AI credits, and premium templates. Business is about $17-$20 per member/month with unlimited PNG/PDF/PPT downloads, full brand kit, and 1,000 AI credits. Education ($39/member/year), Nonprofit ($60/member/year), and custom Enterprise pricing are also available. Purpose: Free Trial. Free trial (typically 7 days), then subscription: about $19.99 per month or about $99.99 per year, with a 30-day money-back guarantee on your first charge. App Store and Google Play prices can differ.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Adobe Firefly](https://openaitools.app/tool/adobe) | 396,998,213 | -8.6% | Freemium | Offers professional-grade generative AI design capabilities, but requires more manual design effort than Piktochart's automated infographic templates. | [.md](https://openaitools.app/tool/adobe.md) |
| 2 | [Gamma AI](https://openaitools.app/tool/gamma-ai-1) | 20,808,177 | -1.4% | Freemium | Generates polished presentations and web pages much faster from text, but offers less granular manual graphic layout editing than Piktochart. | [.md](https://openaitools.app/tool/gamma-ai-1.md) |
| 3 | [Picsart](https://openaitools.app/tool/picsart) | 16,511,620 | +3.8% | Freemium, Free Trial | Provides robust AI photo editing and multi-purpose creative generation, but lacks specialized business report and data infographic workflows. | [.md](https://openaitools.app/tool/picsart.md) |
| 4 | [MiriCanvas](https://openaitools.app/tool/miricanvas) | 8,395,904 | +0.9% | Freemium, Free Trial | Combines a rich design template library with AI tools, but caters more to general graphic design than structured infographics. | [.md](https://openaitools.app/tool/miricanvas.md) |
| 5 | [Prezi](https://openaitools.app/tool/prezi) | 7,345,203 | +1.1% | Free Trial, Paid | Creates dynamic, non-linear presentations with strong AI assistance, but is less suited for standalone static infographics and reports. | [.md](https://openaitools.app/tool/prezi.md) |
| 6 | [Microsoft Designer for Web](https://openaitools.app/tool/microsoft-designer-for-web) | 1,638,698 | +11.5% | Free | Stronger free social media graphics and marketing asset generation from prompts, but lacks deep data visualization and report layouts. | [.md](https://openaitools.app/tool/microsoft-designer-for-web.md) |
| 7 | [Venngage AI Infographic Generator](https://openaitools.app/tool/ai-infographic-generator-make-infographic-in-seconds) | 1,033,926 | -8.1% | Freemium | Converts documents and prompts into branded infographics quickly, though with fewer general-purpose report and video design tools than Piktochart. | [.md](https://openaitools.app/tool/ai-infographic-generator-make-infographic-in-seconds.md) |
| 8 | [Napkin AI](https://openaitools.app/tool/napkin) | 1,029,978 | -17.5% | Freemium | Automatically turns plain text into clear visual diagrams and infographics, but lacks Piktochart's traditional structured template library. | [.md](https://openaitools.app/tool/napkin.md) |
| 9 | [Prezent.ai](https://openaitools.app/tool/prezent-ai) | 198,700 | +10.2% | Free Trial, Contact for Pricing | Excels at generating brand-compliant business presentations and reports from context files, but lacks broad social graphic design tools. | [.md](https://openaitools.app/tool/prezent-ai.md) |
| 10 | [Rosebud](https://openaitools.app/tool/rosebud-app) | 108,318 | -26.8% | Freemium, Free Trial | Offers guided AI journaling and emotional check-ins, ideal for users seeking structured personal reflection and growth. | [.md](https://openaitools.app/tool/rosebud-app.md) |

---
Source: https://openaitools.app/compare/piktochart-com-vs-purpose

More Markdown: [Categories](https://openaitools.app/categories.md) · [Traffic rankings](https://openaitools.app/rankings.md) · [llms.txt](https://openaitools.app/llms.txt)