
Targeted research audiences with AI-verified data quality
Targeted research audiences with AI-verified data quality
Prolific records 18,697,671 monthly visits with -1.8% month-over-month growth and Paid pricing. Yabble records 2,437 monthly visits with -12.1% growth and Paid pricing.

Effortless audience insights, as easy as 1, 2, 3.
| Dimension / Metric | ![]() | |
|---|---|---|
| Official Domain | prolific.com | yabble.com |
| Pricing Model | Paid | Paid |
| Monthly Visits | 18.7M (18,697,671) | 2.44K (2,437) |
| MoM Traffic Delta | -352.04K (-1.8%) | -337 (-12.1%) |
| Primary Market & Share | 🇺🇸 United States (48.8%) | 🇺🇸 United States (100%) |
| Direct Visits / mo | 12.98M | 959 |
| User Rating | 4.6 | 4.3 |
| Supported Platforms | Website | Website |
High-quality human data for AI training, evaluation, and research
Filter participants by detailed demographic, professional, and behavioural criteria and reach narrow or representative samples rather than a generic crowd.
Collect human preference data for model fine-tuning, run safety evaluations and red-teaming, and use a feedback API to plug humans into automated pipelines.
Attention checks, honesty screening, and approval workflows help filter out careless or fraudulent responses before you analyse results.
Publish a study and begin collecting responses quickly, with tooling that supports screening, quotas, and longitudinal designs.

Effortless audience insights, as easy as 1, 2, 3.
Build synthetic AI personas that represent a target audience and quiz them on concepts, branding and marketing imagery to validate ideas before launch.
An AI research assistant that answers business questions in natural language, summarises findings and surfaces drivers behind audience behaviour.
Upload open-ended survey or feedback text and let Count automatically theme, classify and count responses to reveal trends, sentiment and representative comments.
Process large volumes of qualitative responses in a fraction of the time manual coding takes, with sample comments attached to every theme.

Targeted research audiences with AI-verified data quality
Targeted research audiences with AI-verified data quality

SpecialistThe environments frontier AI trains on, and the agents that do the recurring work
SpecialistThe environments frontier AI trains on, and the agents that do the recurring work

Enterprise-grade data annotation and AI alignment workforce, but less self-serve for academic study recruitment and casual surveys.
Qualitative research depth at survey scale, moderated by AI
Qualitative research depth at survey scale, moderated by AI

SpecialistAI data infrastructure for building production-grade models
SpecialistAI data infrastructure for building production-grade models

Turn customer voices into confident decisions

SpecialistSources verified B2B professionals and healthcare experts for specialized research, but lacks broad general-population academic panels.
SpecialistSources verified B2B professionals and healthcare experts for specialized research, but lacks broad general-population academic panels.

AI-native customer intelligence platform that turns every customer conversation into context
AI-native customer intelligence platform that turns every customer conversation into context

Free / Open-sourceOpen-source data labeling and evaluation platform for AI workflows, but requires bringing your own annotation workforce.
Free / Open-sourceOpen-source data labeling and evaluation platform for AI workflows, but requires bringing your own annotation workforce.

SpecialistAI-led customer interviews and research insights at scale
SpecialistAI-led customer interviews and research insights at scale

Turn every piece of customer feedback into a ranked, actionable issue
Turn every piece of customer feedback into a ranked, actionable issue
Free / Open-sourceGenerate data-backed personas, digital twins and synthetic research on demand
Free / Open-sourceGenerate data-backed personas, digital twins and synthetic research on demand