
Free / Open-sourceAutomate work across thousands of apps — no code required

Purpose records 190,862 monthly visits with -22.9% month-over-month growth and Free Trial pricing. Salesforce Agentforce (formerly Einstein) records 111,910,743 monthly visits with +2.2% growth and Freemium pricing.

An AI personal mentor for goals, clarity, habits and personal growth
| Dimension / Metric | ![]() | |
|---|---|---|
| Official Domain | purpose.app | salesforce.com |
| Pricing Model | Free Trial | Freemium |
| Monthly Visits | 190.86K (190,862) | 111.91M (111,910,743) |
| MoM Traffic Delta |
|---|
| -56.82K (-22.9%) |
| +2.4M (+2.2%) |
| Primary Market & Share | 🇺🇸 United States (24.5%) | 🇺🇸 United States (43%) |
|---|
| Direct Visits / mo | 126.77K | 60.74M |
|---|
| User Rating | 4.2 | 4.4 |
|---|
| Supported Platforms | Website | Website |
|---|

An AI personal mentor for goals, clarity, habits and personal growth
Honest, challenging feedback on personal and professional challenges, available at any hour through chat.
Guidance grounded in established psychological frameworks for mindset, well-being, relationships and confidence.
Personal quests guide you toward new habits and deeper self-awareness with structured follow-through.
Insights on your personality and abilities reveal blind spots and highlight the biggest opportunities for growth.
Autonomous enterprise AI agents and CRM intelligence powered by Salesforce Data 360 and Atlas.
Deconstructs complex queries into multi-step action plans grounded in Data 360, retaining state across days or weeks to complete multi-touch operational workflows with human escalation guardrails.
Configure custom agents, subagents, natural-language instructions, and deterministic guardrails using existing Salesforce Flows, Prompt Builder templates, Apex code, and MuleSoft APIs.
Coordinate specialized subagents across departments and connect securely to external enterprise tools through verified Model Context Protocol (MCP) servers from AgentExchange partners.
Replace rigid telephone IVR trees with low-latency conversational voice agents alongside unified deployments across web chat, WhatsApp, SMS, mobile apps, and Slack.

Free / Open-sourceAutomate work across thousands of apps — no code required


SpecialistExceptional customer support and helpdesk workflow automation, but less suited for broad enterprise CRM and sales execution.

SpecialistSuperior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation.
#3SpecialistVisual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure.
Modern customizable CRM with built-in AI agents, but lacks the massive enterprise ecosystem and scale of Salesforce.

SpecialistSimple no-code AI chatbot deployment, but less equipped for complex enterprise-grade CRM automation and multi-system agents.

Delivers exceptionally polished customer service agents, but focuses on bespoke conversational AI rather than broad CRM workflows.

Offers flexible no-code multi-agent workforce building, but lacks Salesforce's deep CRM data integration and native enterprise security.

SpecialistAutomates manual business processes into workflows, but lacks Salesforce's unified CRM architecture and enterprise agent ecosystem.


Powerful enterprise conversational AI platform, but requires external integration rather than native Salesforce CRM embedding.

Offers guided AI journaling and emotional check-ins, ideal for users seeking structured personal reflection and growth.

SpecialistBroad lifestyle agent with deep memory for routines and habits, though less centered purely on guided coaching.
SpecialistSuperior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation.
SpecialistVisual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure.
SpecialistSimple no-code AI chatbot deployment, but less equipped for complex enterprise-grade CRM automation and multi-system agents.
Offers flexible no-code multi-agent workforce building, but lacks Salesforce's deep CRM data integration and native enterprise security.
Offers guided AI journaling and emotional check-ins, ideal for users seeking structured personal reflection and growth.
SpecialistBroad lifestyle agent with deep memory for routines and habits, though less centered purely on guided coaching.