Industry-leading timeline editor with robust AI tools, but offers less specialized social commerce and UGC templates.
Industry-leading timeline editor with robust AI tools, but offers less specialized social commerce and UGC templates.
Roll records 5,349 monthly visits with +10.6% month-over-month growth and Freemium pricing. Vmake Labs (Vmake AI) records 2,404,625 monthly visits with +1.2% growth and Freemium pricing.

Studio-quality remote video production powered by AI and your phone camera
| Dimension / Metric | ![]() | |
|---|---|---|
| Official Domain | roll.ai | vmake.ai |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 5.35K (5,349) | 2.4M (2,404,625) |
| MoM Traffic Delta | +514 (+10.6%) | +29.21K (+1.2%) |
| Primary Market & Share | 🇺🇸 United States (100%) | 🇮🇳 India (20.7%) |
| Direct Visits / mo | 2.17K | 754.67K |
| User Rating | 4.1 | 4.1 |
| Supported Platforms | Website | Website |

Studio-quality remote video production powered by AI and your phone camera
Record tight and wide angles simultaneously from a single phone, with automatic framing, lighting detection and cinematic bokeh applied during capture.
Roll generates a high-resolution, publishable auto-edit in minutes, removing hours of manual cutting and timeline work.
Cut lines or switch camera angles with a click using a text-based timeline, and let teammates make edits to the same video in real time.
Finished videos are automatically reformatted to fit each sharing platform, and you can publish directly from within Roll.
Turn product photos and raw clips into viral social videos that sell
Turn a single product photo or reference clip into UGC-style videos, product showcases and promotional ads in vertical social formats.
Strip AI watermarks, logos, captions and on-screen text, and remove or replace video backgrounds without reshooting the scene.
Restore detail, reduce blur, noise and compression artifacts, and upscale footage to 2K, 4K or 8K with scene-specific models.
Create talking-head avatar videos, auto-generate styled captions, and translate or dub videos with lip sync for global audiences.
Industry-leading timeline editor with robust AI tools, but offers less specialized social commerce and UGC templates.
Industry-leading timeline editor with robust AI tools, but offers less specialized social commerce and UGC templates.

Specialist面向电商的 AI 视觉编辑器,从商品图到视频广告
AI-assisted video editing for beginners and professionals alike
AI-assisted video editing for beginners and professionals alike
Robust desktop video editor with extensive AI effects, but requires software installation compared to Vmake's web platform.
Robust desktop video editor with extensive AI effects, but requires software installation compared to Vmake's web platform.
Powerful browser-based video suite with excellent subtitle and avatar features, but less tailored for e-commerce UGC.
Powerful browser-based video suite with excellent subtitle and avatar features, but less tailored for e-commerce UGC.

SpecialistGenerative video, image, and audio tools built on frontier AI research
SpecialistGenerative video, image, and audio tools built on frontier AI research
Agentic online video editor with AI agents that cut, grade, and mix on a real timeline
Agentic online video editor with AI agents that cut, grade, and mix on a real timeline
SpecialistAI photo & video editing studio with background removal, enhancement, and generative models in one place
SpecialistAI photo & video editing studio with background removal, enhancement, and generative models in one place

Studio-quality podcast and video recording, editing, and publishing in your browser
Studio-quality podcast and video recording, editing, and publishing in your browser
Your AI creative and production team, from idea to publish
Your AI creative and production team, from idea to publish

SpecialistProfessional AI video creation studio with frontier models
Great template-based video creation for marketing, but features fewer automated AI enhancement utilities than Vmake.
Great template-based video creation for marketing, but features fewer automated AI enhancement utilities than Vmake.