Runway records 7,498,396 monthly visits with +16.9% month-over-month growth and Freemium, Paid, Contact for Pricing pricing. WorkMagic records 14,786 monthly visits with -40.2% growth and Contact for Pricing pricing.
Generative video, image, and audio tools built on frontier AI research
Triangulated measurement: incrementality, MMM and causal attribution
| Dimension / Metric | | |
|---|---|---|
| Official Domain | runwayml.com | workmagic.io |
| Pricing Model | Freemium, Paid, Contact for Pricing | Contact for Pricing |
| Monthly Visits | 7.5M (7,498,396) | 14.79K (14,786) |
| MoM Traffic Delta | +1.09M (+16.9%) | -9.95K (-40.2%) |
| Primary Market & Share | 🇺🇸 United States (24.1%) | 🇺🇸 United States (47.7%) |
| Direct Visits / mo | 3.25M | 6.45K |
| User Rating | 4.6 | 4.1 |
| Supported Platforms | Website | Website |
Generative video, image, and audio tools built on frontier AI research
Type a prompt or upload a reference to produce short video clips with model options tuned for realism, motion, and prompt adherence.
Motion brush, camera controls, inpainting, and frame-level tools let you direct a generation rather than accept the first result.
Reach Runway's models and third-party models through the Dev platform to build media products and batch pipelines.
Build and share custom creative apps inside Runway without writing code, so teams standardize on repeatable workflows.
Triangulated measurement: incrementality, MMM and causal attribution
Run automated geo and holdout experiments that measure true causal lift, with the vendor reporting a 98% test success rate versus an industry average near 70%.
Calibrate a multi-touch attribution model with verified lift results so channel and creative-level credit reflects real incremental impact across all sales channels.
A real-time MMM calibrated on historical data plus live test results, producing budget projections that land within roughly 10% of actual performance.
Quantify the impact of ads on sales channels beyond the one they ran in, so ROAS reflects the whole funnel rather than a single platform.
Provides commercially safe generative video and image tools tightly integrated with professional creative workflows, though less experimental.
Provides commercially safe generative video and image tools tightly integrated with professional creative workflows, though less experimental.
Provides cinematic AI video generation and editing with a mobile-first focus, offering dynamic camera controls and stylized outputs.
Provides cinematic AI video generation and editing with a mobile-first focus, offering dynamic camera controls and stylized outputs.
Combines timeline video editing with agentic AI generation tools for marketing videos.
Combines timeline video editing with agentic AI generation tools for marketing videos.
SpecialistAggregates leading third-party video and image models into one unified generation interface.
SpecialistAggregates leading third-party video and image models into one unified generation interface.
Free / Open-sourceOffers complete local control over custom video diffusion pipelines, but requires steep technical setup compared to Runway's cloud suite.
Free / Open-sourceOffers complete local control over custom video diffusion pipelines, but requires steep technical setup compared to Runway's cloud suite.
Generates short cinematic video clips with strong character consistency, matching Runway's core text-to-video capabilities.
Generates short cinematic video clips with strong character consistency, matching Runway's core text-to-video capabilities.
Generates cinematic AI video clips from text and images, offering strong motion realism but fewer professional editing tools.
Generates cinematic AI video clips from text and images, offering strong motion realism but fewer professional editing tools.
Delivers exceptional visual fidelity and long motion consistency for text-to-video, though with a different interface and regional setup.
Delivers exceptional visual fidelity and long motion consistency for text-to-video, though with a different interface and regional setup.
SpecialistSpecializes in video-to-animation style transfer and face-swapping effects for creative video styling.
SpecialistSpecializes in video-to-animation style transfer and face-swapping effects for creative video styling.
Free / Open-sourceKnow what's actually working in your ecommerce business — and act on it instantly.
Free / Open-sourceKnow what's actually working in your ecommerce business — and act on it instantly.
Open-weight video generation models offering high-quality text-to-video and image-to-video capabilities similar to Runway's Gen series.
Open-weight video generation models offering high-quality text-to-video and image-to-video capabilities similar to Runway's Gen series.
Focuses on playful video generation, lip-syncing, and image animation with simpler controls than Runway's professional studio.
Focuses on playful video generation, lip-syncing, and image animation with simpler controls than Runway's professional studio.
