# Salesforce Agentforce (formerly Einstein) vs Select Star

Salesforce Agentforce (formerly Einstein) records 111,910,743 monthly visits with +2.2% month-over-month growth and Freemium pricing. Select Star records 0 monthly visits with — growth and Contact for Pricing pricing.

| Metric | [Salesforce Agentforce (formerly Einstein)](https://openaitools.app/tool/salesforce-einstein) | [Select Star](https://openaitools.app/tool/select-star) |
| :--- | :--- | :--- |
| Website URL | https://www.salesforce.com/agentforce/ | https://chromewebstore.google.com/detail/select-star/okjjmjmiaemccchgkpchjpkaomabndek |
| Categories | AI App Builder, AI Developer Tools, AI CRM, No-Code&Low-Code | Other |
| Pricing Model | Freemium | Contact for Pricing |
| Monthly Visits | 111,910,743 | 0 |
| MoM Growth Rate | +2.2% | — |
| Primary Market | United States | Global |
| Direct Visits | 60,741,009 | 0 |
| Review Score | 4.4 | 4.4 |
| Saved Count | 20 | 1 |
| Supported Platforms | Website | Browser Extension |

## Salesforce Agentforce (formerly Einstein)

Originally launched as Salesforce Einstein for predictive CRM scoring and later Einstein Copilot for conversational assistance, Salesforce's flagship AI platform is now led by Agentforce. Built natively into the Salesforce Platform and grounded in unified enterprise data via Data 360 (formerly Data Cloud), Agentforce moves beyond rigid decision-tree chatbots and passive text generators to deploy autonomous AI agents capable of reasoning through multi-step problems and executing real business actions around the clock.

At the core of the platform is the Atlas Reasoning Engine, which evaluates incoming customer requests or system triggers, retrieves verified context from CRM records and external APIs, formulates an execution plan, and invokes Salesforce Flows, Apex classes, MuleSoft connectors, or verified Model Context Protocol (MCP) servers. In 2026, Salesforce expanded the platform with Long-Horizon Runtime—enabling agents to pursue multi-day workflows with human-in-the-loop oversight—alongside Multi-Agent Orchestration, Agentforce Voice for natural phone interactions beyond legacy IVR, and Agent Optimizer for real-time observability.

Organizations can launch pre-built role agents in clicks using the low-code Agent Builder or customize deterministic logic with Agent Script. Out-of-the-box roles include Customer Service Agents, autonomous Sales Development Representatives (SDRs) that qualify leads and book meetings, Sales Coaches for interactive deal role-play, Commerce Personal Shoppers, and Employee Coworker agents embedded directly inside Slack and Salesforce clouds.

**Pricing & Plans:** Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month.

- **Atlas Reasoning Engine & Long-Horizon Runtime:** Deconstructs complex queries into multi-step action plans grounded in Data 360, retaining state across days or weeks to complete multi-touch operational workflows with human escalation guardrails.
- **Low-Code Agent Builder & Agent Script:** Configure custom agents, subagents, natural-language instructions, and deterministic guardrails using existing Salesforce Flows, Prompt Builder templates, Apex code, and MuleSoft APIs.
- **Multi-Agent Orchestration & MCP Interoperability:** Coordinate specialized subagents across departments and connect securely to external enterprise tools through verified Model Context Protocol (MCP) servers from AgentExchange partners.
- **Agentforce Voice & Omnichannel Deployment:** Replace rigid telephone IVR trees with low-latency conversational voice agents alongside unified deployments across web chat, WhatsApp, SMS, mobile apps, and Slack.
- **Pre-Built Role Agents & Agent Optimizer:** Deploy ready-made Service, SDR, Sales Coach, Buyer, and Merchandiser agents out of the box, then monitor resolution accuracy and bottlenecks in near real time with Agent Optimizer.

**Strengths:** Deep native access to Salesforce CRM objects, Flows, Apex logic, MuleSoft integrations, and Data 360 without brittle third-party syncing.; Flexible 2026 billing models let enterprises choose between per-action Flex Credits ($0.10/action), $2 per conversation, $2 per resolution, or unmetered per-user licenses.; Enterprise-grade Einstein Trust Layer enforces zero data retention with external LLM providers, PII masking, and toxicity detection.; Supports open multi-agent interoperability via Model Context Protocol (MCP) and Long-Horizon multi-day task execution.

**Limitations:** Consumption pricing across Flex Credits, Data 360 credits, and seat add-ons is complex to forecast and prevents mixing Flex Credits and Conversation meters in the same org.; Requires clean, well-structured Salesforce CRM and Data 360 governance to avoid inaccurate agent actions.; Full enterprise capabilities carry a steep total cost of ownership, with top-tier Max / Agentforce 1 editions reaching $550 per user per month.

[Profile (Markdown)](https://openaitools.app/tool/salesforce-einstein.md)

## Select Star

Select Star attacks a problem every maturing data team recognizes: the data exists, but nobody is sure which version of it is authoritative or who to ask. The platform connects to your warehouses, ELT/ETL pipelines, and BI tools, reads their metadata and query history, and automatically produces documentation, lineage, and usage statistics. Instead of a manually maintained spreadsheet of tables, you get a living catalog that reflects what is actually being queried, including which tables have quietly gone unused.

Lineage is the centerpiece. Select Star traces data down to the column level and across platforms, so you can answer concrete questions: if this field changes, which dashboards break, and who gets affected? The same graph is used for governance — PII tags can be propagated to downstream columns so sensitive data is visible wherever it flows, which matters for audits and compliance work. A data portal layer sits on top, letting anyone search for certified datasets, read descriptions and tags, and record discussions against a dataset so answers stay attached to the data.

More recently Select Star has leaned into AI readiness. Reporting is that it is now part of Snowflake, and the product exposes metadata, lineage, and generated semantic models to LLMs and agents through interfaces such as an MCP server, aiming to be the context layer that makes AI answers trustworthy rather than plausible. Pricing is quote-based rather than published, and is typically sized against the number of connected sources, data volume, and required seats, so evaluation starts with a sales conversation.

**Pricing & Plans:** Quote-based enterprise pricing; Select Star does not publish public list prices. Cost depends on the scale of your environment — connected data sources, data volume, and the seats or capabilities you need — so evaluation typically starts with contacting sales. There is a free Chrome extension, and the SEO/AI discovery scoop of legacy listings should not be read as a price.

- **Automated data catalog and documentation:** Select Star automatically indexes metadata across warehouses, pipelines, and BI tools, generating documentation so analysts spend less time hunting for the right dataset.
- **Column-level lineage and impact analysis:** Cross-platform, column-level lineage shows where data originates, who is using it, and which dashboards are built on top of it, so impact is visible before you change anything.
- **Data portal for shared knowledge:** A shared data portal where teams tag and describe assets, ask questions, and browse previous discussions attached to each dataset, turning tribal knowledge into searchable documentation.
- **Governance, PII tracking, and security:** Use lineage and tagging to locate exactly where sensitive fields travel, propagate PII tags downstream, and support SOC 2-aligned security, confidentiality, and availability practices.
- **AI-ready metadata for LLMs and agents:** Reverse-engineered semantic models and an MCP server expose metadata, lineage, and semantics to LLMs and agents, giving AI tools the context they need for reliable answers.

**Strengths:** Automated cataloging removes the manual work of maintaining a data inventory; Column-level, cross-platform lineage makes change impact analysis concrete; PII tag propagation and SOC 2-aligned controls support governance and audits; A shared portal turns scattered tribal knowledge into searchable documentation

**Limitations:** Enterprise-focused pricing means no transparent public price list and a longer procurement cycle; Value depends heavily on how many data sources and BI tools you connect; a small stack gains less; Heavier governance and tagging features can require ongoing admin effort to keep metadata useful; Being acquired by Snowflake may raise questions about roadmap focus for non-Snowflake-centric stacks

[Profile (Markdown)](https://openaitools.app/tool/select-star.md)

## Frequently Asked Questions

### How do Salesforce Agentforce (formerly Einstein) and Select Star compare in monthly traffic?

Salesforce Agentforce (formerly Einstein) has 111,910,743 monthly visits, while Select Star has 0. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Salesforce Agentforce (formerly Einstein) has a month-over-month growth rate of +2.2%; Select Star has —.

### How does pricing compare?

Salesforce Agentforce (formerly Einstein): Freemium. Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month. Select Star: Contact for Pricing. Quote-based enterprise pricing; Select Star does not publish public list prices. Cost depends on the scale of your environment — connected data sources, data volume, and the seats or capabilities you need — so evaluation typically starts with contacting sales. There is a free Chrome extension, and the SEO/AI discovery scoop of legacy listings should not be read as a price.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Duck.ai](https://openaitools.app/tool/duck-ai) | 26,431,539 | +10.7% | Free | Private AI chat from the makers of DuckDuckGo | [.md](https://openaitools.app/tool/duck-ai.md) |
| 2 | [Zapier](https://openaitools.app/tool/zapier-com) | 5,065,248 | +0.4% | Freemium, Free Trial, Paid | Automate work across thousands of apps — no code required | [.md](https://openaitools.app/tool/zapier-com.md) |
| 3 | [Intercom](https://openaitools.app/tool/intercom-com) | 4,471,110 | +2.7% | Free Trial, Paid | Exceptional customer support and helpdesk workflow automation, but less suited for broad enterprise CRM and sales execution. | [.md](https://openaitools.app/tool/intercom-com.md) |
| 4 | [Gong – Revenue AI OS](https://openaitools.app/tool/gong-io) | 2,337,769 | +3% | Contact for Pricing | Superior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation. | [.md](https://openaitools.app/tool/gong-io.md) |
| 5 | [MindStudio](https://openaitools.app/tool/mindstudio) | 1,793,337 | +14.2% | Contact for Pricing | Visual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure. | [.md](https://openaitools.app/tool/mindstudio.md) |
| 6 | [Attio](https://openaitools.app/tool/attio) | 1,652,928 | -4.2% | Free Trial, Contact for Pricing | Modern customizable CRM with built-in AI agents, but lacks the massive enterprise ecosystem and scale of Salesforce. | [.md](https://openaitools.app/tool/attio.md) |
| 7 | [Chatbase](https://openaitools.app/tool/chatbase) | 396,383 | -7% | Freemium, Paid | Simple no-code AI chatbot deployment, but less equipped for complex enterprise-grade CRM automation and multi-system agents. | [.md](https://openaitools.app/tool/chatbase.md) |
| 8 | [Sierra](https://openaitools.app/tool/sierra) | 341,072 | +16.4% | Contact for Pricing | Delivers exceptionally polished customer service agents, but focuses on bespoke conversational AI rather than broad CRM workflows. | [.md](https://openaitools.app/tool/sierra.md) |
| 9 | [Relevance AI](https://openaitools.app/tool/relevance-ai) | 192,083 | -15.5% | Free Trial, Contact for Pricing | Offers flexible no-code multi-agent workforce building, but lacks Salesforce's deep CRM data integration and native enterprise security. | [.md](https://openaitools.app/tool/relevance-ai.md) |
| 10 | [Beam AI](https://openaitools.app/tool/beam-ai) | 157,935 | +37.6% | Contact for Pricing | Automates manual business processes into workflows, but lacks Salesforce's unified CRM architecture and enterprise agent ecosystem. | [.md](https://openaitools.app/tool/beam-ai.md) |

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Source: https://openaitools.app/compare/salesforce-einstein-vs-select-star

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