# Salesforce Agentforce (formerly Einstein) vs Shortwave

Salesforce Agentforce (formerly Einstein) records 111,910,743 monthly visits with +2.2% month-over-month growth and Freemium pricing. Shortwave records 193,316 monthly visits with -5.1% growth and Freemium, Free Trial pricing.

| Metric | [Salesforce Agentforce (formerly Einstein)](https://openaitools.app/tool/salesforce-einstein) | [Shortwave](https://openaitools.app/tool/shortwave) |
| :--- | :--- | :--- |
| Website URL | https://www.salesforce.com/agentforce/ | https://www.shortwave.com |
| Categories | AI App Builder, AI Developer Tools, AI CRM, No-Code&Low-Code | AI Email Assistant, AI Email Writer, AI Summarizer, AI Agent |
| Pricing Model | Freemium | Freemium, Free Trial |
| Monthly Visits | 111,910,743 | 193,316 |
| MoM Growth Rate | +2.2% | -5.1% |
| Primary Market | United States | United States |
| Direct Visits | 60,741,009 | 155,928 |
| Review Score | 4.4 | 4.5 |
| Saved Count | 20 | 2 |
| Supported Platforms | Website | Website |

## Salesforce Agentforce (formerly Einstein)

Originally launched as Salesforce Einstein for predictive CRM scoring and later Einstein Copilot for conversational assistance, Salesforce's flagship AI platform is now led by Agentforce. Built natively into the Salesforce Platform and grounded in unified enterprise data via Data 360 (formerly Data Cloud), Agentforce moves beyond rigid decision-tree chatbots and passive text generators to deploy autonomous AI agents capable of reasoning through multi-step problems and executing real business actions around the clock.

At the core of the platform is the Atlas Reasoning Engine, which evaluates incoming customer requests or system triggers, retrieves verified context from CRM records and external APIs, formulates an execution plan, and invokes Salesforce Flows, Apex classes, MuleSoft connectors, or verified Model Context Protocol (MCP) servers. In 2026, Salesforce expanded the platform with Long-Horizon Runtime—enabling agents to pursue multi-day workflows with human-in-the-loop oversight—alongside Multi-Agent Orchestration, Agentforce Voice for natural phone interactions beyond legacy IVR, and Agent Optimizer for real-time observability.

Organizations can launch pre-built role agents in clicks using the low-code Agent Builder or customize deterministic logic with Agent Script. Out-of-the-box roles include Customer Service Agents, autonomous Sales Development Representatives (SDRs) that qualify leads and book meetings, Sales Coaches for interactive deal role-play, Commerce Personal Shoppers, and Employee Coworker agents embedded directly inside Slack and Salesforce clouds.

**Pricing & Plans:** Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month.

- **Atlas Reasoning Engine & Long-Horizon Runtime:** Deconstructs complex queries into multi-step action plans grounded in Data 360, retaining state across days or weeks to complete multi-touch operational workflows with human escalation guardrails.
- **Low-Code Agent Builder & Agent Script:** Configure custom agents, subagents, natural-language instructions, and deterministic guardrails using existing Salesforce Flows, Prompt Builder templates, Apex code, and MuleSoft APIs.
- **Multi-Agent Orchestration & MCP Interoperability:** Coordinate specialized subagents across departments and connect securely to external enterprise tools through verified Model Context Protocol (MCP) servers from AgentExchange partners.
- **Agentforce Voice & Omnichannel Deployment:** Replace rigid telephone IVR trees with low-latency conversational voice agents alongside unified deployments across web chat, WhatsApp, SMS, mobile apps, and Slack.
- **Pre-Built Role Agents & Agent Optimizer:** Deploy ready-made Service, SDR, Sales Coach, Buyer, and Merchandiser agents out of the box, then monitor resolution accuracy and bottlenecks in near real time with Agent Optimizer.

**Strengths:** Deep native access to Salesforce CRM objects, Flows, Apex logic, MuleSoft integrations, and Data 360 without brittle third-party syncing.; Flexible 2026 billing models let enterprises choose between per-action Flex Credits ($0.10/action), $2 per conversation, $2 per resolution, or unmetered per-user licenses.; Enterprise-grade Einstein Trust Layer enforces zero data retention with external LLM providers, PII masking, and toxicity detection.; Supports open multi-agent interoperability via Model Context Protocol (MCP) and Long-Horizon multi-day task execution.

**Limitations:** Consumption pricing across Flex Credits, Data 360 credits, and seat add-ons is complex to forecast and prevents mixing Flex Credits and Conversation meters in the same org.; Requires clean, well-structured Salesforce CRM and Data 360 governance to avoid inaccurate agent actions.; Full enterprise capabilities carry a steep total cost of ownership, with top-tier Max / Agentforce 1 editions reaching $550 per user per month.

[Profile (Markdown)](https://openaitools.app/tool/salesforce-einstein.md)

## Shortwave

Shortwave was built by a team of ex-Googlers and is often described as the spiritual successor to Google Inbox. Its starting point is a faster, more organized inbox: tabs and bundles separate what matters from newsletters and promotions, emails convert into a prioritized to-do list, delivery schedules keep interruptions off your clock, and keyboard-first navigation keeps your hands off the mouse. Read receipts and link tracking add the context you normally only get from a sales tool.

The AI layer is where the product has moved furthest. Shortwave's agent works like an assistant inside the mailbox: give it a prompt and it will organize messages, draft replies in your own writing style, check availability and create calendar events, or analyze an entire team's mail and attachments to answer a question. AI filters written in plain English replace traditional rule builders, and autocomplete suggests real links, facts and phrases pulled from your own email history.

Team features address a familiar problem — discussing email in a separate chat app. Shared threads update in real time, teammates can leave private comments on a message, assignments create a clear owner, and shared labels build a common searchable archive. The platform reports CASA Tier 2 compliance, privacy features such as an image proxy and tracking-pixel blocking, and integrations with Slack, Notion, Asana, HubSpot and a sister product, Tasklet, for broader workflow automation. Clients are available for iOS, Android, Mac and Windows.

**Pricing & Plans:** Freemium with a free plan and no credit card required to start. Paid personal and business tiers unlock higher AI usage limits and advanced automation, including the Tasklet workflow product; a free trial is available.

- **Agentic AI assistant:** A conversational agent that organizes your inbox, identifies what matters, drafts replies, writes scheduling emails and runs multi-step workflows from a single prompt.
- **Automatic inbox organization:** Plain-language AI filters and scripts that automatically label, archive, star or sweep messages so you reach inbox zero faster.
- **AI search across email and files:** Ask questions in natural language and search across your own messages — or your whole team's emails and attachments — to get answers rather than links.
- **Real-time team collaboration:** Shared threads, private comments, assigned next steps and shared labels give a team one live view of important conversations.
- **Scheduling and follow-up tools:** Calendar checking, event creation, smart snooze suggestions, delivery schedules, link tracking and follow-up reminders all run inside the inbox.

**Strengths:** Genuinely agentic AI rather than a bolt-on summarize button; Collaboration features remove the need to paste screenshots into Slack; Keyboard-first, fast interface with a modern inbox layout; Broad integration set including Slack, Notion, Asana and HubSpot

**Limitations:** It is a full email client, so migrating means bringing your inbox and workflow with you; Advanced automation lives in paid tiers; Some features depend on connecting external tools like Slack, Notion and HubSpot; The feature set is deep enough that new users need time to learn the automation model

[Profile (Markdown)](https://openaitools.app/tool/shortwave.md)

## Frequently Asked Questions

### How do Salesforce Agentforce (formerly Einstein) and Shortwave compare in monthly traffic?

Salesforce Agentforce (formerly Einstein) has 111,910,743 monthly visits, while Shortwave has 193,316. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Salesforce Agentforce (formerly Einstein) has a month-over-month growth rate of +2.2%; Shortwave has -5.1%.

### How does pricing compare?

Salesforce Agentforce (formerly Einstein): Freemium. Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month. Shortwave: Freemium, Free Trial. Freemium with a free plan and no credit card required to start. Paid personal and business tiers unlock higher AI usage limits and advanced automation, including the Tasklet workflow product; a free trial is available.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Superhuman](https://openaitools.app/tool/superhuman) | 6,514,241 | +7.9% | Paid | Lightning-fast email productivity suite with powerful AI triage and shortcuts, but carries a steep subscription price. | [.md](https://openaitools.app/tool/superhuman.md) |
| 2 | [Zapier](https://openaitools.app/tool/zapier-com) | 5,065,248 | +0.4% | Freemium, Free Trial, Paid | Automate work across thousands of apps — no code required | [.md](https://openaitools.app/tool/zapier-com.md) |
| 3 | [Intercom](https://openaitools.app/tool/intercom-com) | 4,471,110 | +2.7% | Free Trial, Paid | Exceptional customer support and helpdesk workflow automation, but less suited for broad enterprise CRM and sales execution. | [.md](https://openaitools.app/tool/intercom-com.md) |
| 4 | [Gong – Revenue AI OS](https://openaitools.app/tool/gong-io) | 2,337,769 | +3% | Contact for Pricing | Superior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation. | [.md](https://openaitools.app/tool/gong-io.md) |
| 5 | [MindStudio](https://openaitools.app/tool/mindstudio) | 1,793,337 | +14.2% | Contact for Pricing | Visual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure. | [.md](https://openaitools.app/tool/mindstudio.md) |
| 6 | [Attio](https://openaitools.app/tool/attio) | 1,652,928 | -4.2% | Free Trial, Contact for Pricing | Modern customizable CRM with built-in AI agents, but lacks the massive enterprise ecosystem and scale of Salesforce. | [.md](https://openaitools.app/tool/attio.md) |
| 7 | [Missive](https://openaitools.app/tool/missive) | 631,353 | +0.2% | Free Trial, Paid | Collaborative email client combining shared inboxes, team chat, and AI assistance for streamlined workflow management. | [.md](https://openaitools.app/tool/missive.md) |
| 8 | [Spark Mail](https://openaitools.app/tool/spark-mail) | 435,229 | -13.5% | Freemium, Free Trial | Feature-rich cross-platform email client with integrated AI summarization and writing tools across multiple devices. | [.md](https://openaitools.app/tool/spark-mail.md) |
| 9 | [Chatbase](https://openaitools.app/tool/chatbase) | 396,383 | -7% | Freemium, Paid | Simple no-code AI chatbot deployment, but less equipped for complex enterprise-grade CRM automation and multi-system agents. | [.md](https://openaitools.app/tool/chatbase.md) |
| 10 | [Sierra](https://openaitools.app/tool/sierra) | 341,072 | +16.4% | Contact for Pricing | Delivers exceptionally polished customer service agents, but focuses on bespoke conversational AI rather than broad CRM workflows. | [.md](https://openaitools.app/tool/sierra.md) |

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Source: https://openaitools.app/compare/salesforce-einstein-vs-shortwave

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