# Salesforce Agentforce (formerly Einstein) vs Starnus

Salesforce Agentforce (formerly Einstein) records 111,910,743 monthly visits with +2.2% month-over-month growth and Freemium pricing. Starnus records 2,601 monthly visits with -36.6% growth and Free Trial, Paid, Contact for Pricing pricing.

| Metric | [Salesforce Agentforce (formerly Einstein)](https://openaitools.app/tool/salesforce-einstein) | [Starnus](https://openaitools.app/tool/starnus) |
| :--- | :--- | :--- |
| Website URL | https://www.salesforce.com/agentforce/ | https://starnus.com |
| Categories | AI App Builder, AI Developer Tools, AI CRM, No-Code&Low-Code | AI Sales, AI Sales Assistant, AI Agent, AI Lead Generation |
| Pricing Model | Freemium | Free Trial, Paid, Contact for Pricing |
| Monthly Visits | 111,910,743 | 2,601 |
| MoM Growth Rate | +2.2% | -36.6% |
| Primary Market | United States | United States |
| Direct Visits | 60,741,009 | 1,020 |
| Review Score | 4.4 | 3.9 |
| Saved Count | 20 | 0 |
| Supported Platforms | Website | Website |

## Salesforce Agentforce (formerly Einstein)

Originally launched as Salesforce Einstein for predictive CRM scoring and later Einstein Copilot for conversational assistance, Salesforce's flagship AI platform is now led by Agentforce. Built natively into the Salesforce Platform and grounded in unified enterprise data via Data 360 (formerly Data Cloud), Agentforce moves beyond rigid decision-tree chatbots and passive text generators to deploy autonomous AI agents capable of reasoning through multi-step problems and executing real business actions around the clock.

At the core of the platform is the Atlas Reasoning Engine, which evaluates incoming customer requests or system triggers, retrieves verified context from CRM records and external APIs, formulates an execution plan, and invokes Salesforce Flows, Apex classes, MuleSoft connectors, or verified Model Context Protocol (MCP) servers. In 2026, Salesforce expanded the platform with Long-Horizon Runtime—enabling agents to pursue multi-day workflows with human-in-the-loop oversight—alongside Multi-Agent Orchestration, Agentforce Voice for natural phone interactions beyond legacy IVR, and Agent Optimizer for real-time observability.

Organizations can launch pre-built role agents in clicks using the low-code Agent Builder or customize deterministic logic with Agent Script. Out-of-the-box roles include Customer Service Agents, autonomous Sales Development Representatives (SDRs) that qualify leads and book meetings, Sales Coaches for interactive deal role-play, Commerce Personal Shoppers, and Employee Coworker agents embedded directly inside Slack and Salesforce clouds.

**Pricing & Plans:** Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month.

- **Atlas Reasoning Engine & Long-Horizon Runtime:** Deconstructs complex queries into multi-step action plans grounded in Data 360, retaining state across days or weeks to complete multi-touch operational workflows with human escalation guardrails.
- **Low-Code Agent Builder & Agent Script:** Configure custom agents, subagents, natural-language instructions, and deterministic guardrails using existing Salesforce Flows, Prompt Builder templates, Apex code, and MuleSoft APIs.
- **Multi-Agent Orchestration & MCP Interoperability:** Coordinate specialized subagents across departments and connect securely to external enterprise tools through verified Model Context Protocol (MCP) servers from AgentExchange partners.
- **Agentforce Voice & Omnichannel Deployment:** Replace rigid telephone IVR trees with low-latency conversational voice agents alongside unified deployments across web chat, WhatsApp, SMS, mobile apps, and Slack.
- **Pre-Built Role Agents & Agent Optimizer:** Deploy ready-made Service, SDR, Sales Coach, Buyer, and Merchandiser agents out of the box, then monitor resolution accuracy and bottlenecks in near real time with Agent Optimizer.

**Strengths:** Deep native access to Salesforce CRM objects, Flows, Apex logic, MuleSoft integrations, and Data 360 without brittle third-party syncing.; Flexible 2026 billing models let enterprises choose between per-action Flex Credits ($0.10/action), $2 per conversation, $2 per resolution, or unmetered per-user licenses.; Enterprise-grade Einstein Trust Layer enforces zero data retention with external LLM providers, PII masking, and toxicity detection.; Supports open multi-agent interoperability via Model Context Protocol (MCP) and Long-Horizon multi-day task execution.

**Limitations:** Consumption pricing across Flex Credits, Data 360 credits, and seat add-ons is complex to forecast and prevents mixing Flex Credits and Conversation meters in the same org.; Requires clean, well-structured Salesforce CRM and Data 360 governance to avoid inaccurate agent actions.; Full enterprise capabilities carry a steep total cost of ownership, with top-tier Max / Agentforce 1 editions reaching $550 per user per month.

[Profile (Markdown)](https://openaitools.app/tool/salesforce-einstein.md)

## Starnus

Starnus positions itself as an AI employee for outbound sales rather than a single-purpose tool. The workflow starts with an analysis step: you enter your website URL and six specialized agents read it in parallel — a site crawler, competitor mapper, proposition extractor, ICP builder, pain point analyser, and signal finder — returning a full picture in about 30 seconds with no account required. That ICP then drives everything downstream.

From the ICP, Starnus sources leads by scanning hundreds of signals and scoring each one for fit, filtering for quality rather than volume. Outreach runs across LinkedIn and email with personalized messages and follow-ups per lead, and reply detection stops sequences when someone responds. You approve messages before they send, keeping a human check on the account.

Starnus is designed around an approve-once weekly rhythm: it produces a week-by-week outbound plan, you review and approve it, and a fleet of agents (the site cites up to 26) executes lead sourcing, sending, follow-ups, and monitoring. A dashboard tracks leads found, emails sent, LinkedIn connections accepted, and open rates across every campaign. Starnus is built by a team based in Eindhoven, Netherlands, and markets itself as an all-in-one alternative to stitching together Apollo, Clay, and Lemlist.

**Pricing & Plans:** Starnus offers a free analysis entry point — you can run the ICP and competitor analysis at no cost without creating an account. Beyond that it uses a paid model with a self-serve tier plus a managed service for teams that want Starnus to run more of the motion; exact prices are not published publicly and are shared through a demo or sales conversation.

- **Instant ICP and competitor analysis:** Enter your URL and six specialized agents read your site in parallel to extract your proposition, build an ICP, map competitors, and surface pain points in about 30 seconds.
- **Fit-based lead sourcing and scoring:** Agents scan hundreds of signals and score each lead by ICP fit, then enrich contact details so you focus on prospects with real context rather than raw volume.
- **Multi-channel outreach autopilot:** Starnus writes and runs personalized sequences across LinkedIn and email, including connection requests, follow-ups, and reply detection, with every message approved before it sends.
- **Approve-once weekly planning:** Approve one weekly outbound plan and Starnus executes it step by step, reporting progress and results back to you.
- **Unified performance dashboard:** Leads found, emails sent, LinkedIn connections accepted, and open rates are tracked across every space and campaign in one dashboard.

**Strengths:** Free, no-account ICP and competitor analysis in about 30 seconds; Combines lead sourcing, scoring, email and LinkedIn outreach, and follow-ups in one platform; Human approval step on every outgoing message keeps you in control; Weekly plan-and-review rhythm is lower-effort than building workflows by hand

**Limitations:** No public self-serve pricing page, so you must book a demo to get exact plan costs; Runs an ongoing weekly plan rather than fully hands-off one-off campaigns, so light review is still needed; Some advanced integrations (e.g. specific CRM syncs) are not documented in detail on the site; Best suited to B2B teams; consumer or very small sender volumes may not see as much value

[Profile (Markdown)](https://openaitools.app/tool/starnus.md)

## Frequently Asked Questions

### How do Salesforce Agentforce (formerly Einstein) and Starnus compare in monthly traffic?

Salesforce Agentforce (formerly Einstein) has 111,910,743 monthly visits, while Starnus has 2,601. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Salesforce Agentforce (formerly Einstein) has a month-over-month growth rate of +2.2%; Starnus has -36.6%.

### How does pricing compare?

Salesforce Agentforce (formerly Einstein): Freemium. Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month. Starnus: Free Trial, Paid, Contact for Pricing. Starnus offers a free analysis entry point — you can run the ICP and competitor analysis at no cost without creating an account. Beyond that it uses a paid model with a self-serve tier plus a managed service for teams that want Starnus to run more of the motion; exact prices are not published publicly and are shared through a demo or sales conversation.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Zapier](https://openaitools.app/tool/zapier-com) | 5,065,248 | +0.4% | Freemium, Free Trial, Paid | Automate work across thousands of apps — no code required | [.md](https://openaitools.app/tool/zapier-com.md) |
| 2 | [Intercom](https://openaitools.app/tool/intercom-com) | 4,471,110 | +2.7% | Free Trial, Paid | Exceptional customer support and helpdesk workflow automation, but less suited for broad enterprise CRM and sales execution. | [.md](https://openaitools.app/tool/intercom-com.md) |
| 3 | [Gong – Revenue AI OS](https://openaitools.app/tool/gong-io) | 2,337,769 | +3% | Contact for Pricing | Superior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation. | [.md](https://openaitools.app/tool/gong-io.md) |
| 4 | [Instantly](https://openaitools.app/tool/instantly) | 2,336,279 | +6% | Paid, Contact for Pricing | Sales engagement platform with AI agents for lead finding, outreach and deliverability | [.md](https://openaitools.app/tool/instantly.md) |
| 5 | [MindStudio](https://openaitools.app/tool/mindstudio) | 1,793,337 | +14.2% | Contact for Pricing | Visual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure. | [.md](https://openaitools.app/tool/mindstudio.md) |
| 6 | [Attio](https://openaitools.app/tool/attio) | 1,652,928 | -4.2% | Free Trial, Contact for Pricing | Modern customizable CRM with built-in AI agents, but lacks the massive enterprise ecosystem and scale of Salesforce. | [.md](https://openaitools.app/tool/attio.md) |
| 7 | [Explee](https://openaitools.app/tool/explee) | 1,280,107 | +12.1% | — | Your 24/7 AI outreach agent that finds leads and books demos | [.md](https://openaitools.app/tool/explee.md) |
| 8 | [Success.ai](https://openaitools.app/tool/success-ai) | 547,073 | +6.3% | Freemium, Free Trial | AI sales platform for unlimited B2B leads and outreach | [.md](https://openaitools.app/tool/success-ai.md) |
| 9 | [Chatbase](https://openaitools.app/tool/chatbase) | 396,383 | -7% | Freemium, Paid | Simple no-code AI chatbot deployment, but less equipped for complex enterprise-grade CRM automation and multi-system agents. | [.md](https://openaitools.app/tool/chatbase.md) |
| 10 | [Copy.ai](https://openaitools.app/tool/copy-ai) | 344,338 | -14.8% | Freemium, Paid | AI-native GTM platform for sales and marketing workflows | [.md](https://openaitools.app/tool/copy-ai.md) |

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Source: https://openaitools.app/compare/salesforce-einstein-vs-starnus

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