# Salesforce Agentforce (formerly Einstein) vs SureThing

Salesforce Agentforce (formerly Einstein) records 111,910,743 monthly visits with +2.2% month-over-month growth and Freemium pricing. SureThing records 63,170 monthly visits with +21.1% growth and Freemium pricing.

| Metric | [Salesforce Agentforce (formerly Einstein)](https://openaitools.app/tool/salesforce-einstein) | [SureThing](https://openaitools.app/tool/surething) |
| :--- | :--- | :--- |
| Website URL | https://www.salesforce.com/agentforce/ | https://surething.io |
| Categories | AI App Builder, AI Developer Tools, AI CRM, No-Code&Low-Code | AI Agent, AI Assistant, AI Copilot, AI Email Assistant |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 111,910,743 | 63,170 |
| MoM Growth Rate | +2.2% | +21.1% |
| Primary Market | United States | United States |
| Direct Visits | 60,741,009 | 28,373 |
| Review Score | 4.4 | 4.1 |
| Saved Count | 20 | 0 |
| Supported Platforms | Website | Website |

## Salesforce Agentforce (formerly Einstein)

Originally launched as Salesforce Einstein for predictive CRM scoring and later Einstein Copilot for conversational assistance, Salesforce's flagship AI platform is now led by Agentforce. Built natively into the Salesforce Platform and grounded in unified enterprise data via Data 360 (formerly Data Cloud), Agentforce moves beyond rigid decision-tree chatbots and passive text generators to deploy autonomous AI agents capable of reasoning through multi-step problems and executing real business actions around the clock.

At the core of the platform is the Atlas Reasoning Engine, which evaluates incoming customer requests or system triggers, retrieves verified context from CRM records and external APIs, formulates an execution plan, and invokes Salesforce Flows, Apex classes, MuleSoft connectors, or verified Model Context Protocol (MCP) servers. In 2026, Salesforce expanded the platform with Long-Horizon Runtime—enabling agents to pursue multi-day workflows with human-in-the-loop oversight—alongside Multi-Agent Orchestration, Agentforce Voice for natural phone interactions beyond legacy IVR, and Agent Optimizer for real-time observability.

Organizations can launch pre-built role agents in clicks using the low-code Agent Builder or customize deterministic logic with Agent Script. Out-of-the-box roles include Customer Service Agents, autonomous Sales Development Representatives (SDRs) that qualify leads and book meetings, Sales Coaches for interactive deal role-play, Commerce Personal Shoppers, and Employee Coworker agents embedded directly inside Slack and Salesforce clouds.

**Pricing & Plans:** Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month.

- **Atlas Reasoning Engine & Long-Horizon Runtime:** Deconstructs complex queries into multi-step action plans grounded in Data 360, retaining state across days or weeks to complete multi-touch operational workflows with human escalation guardrails.
- **Low-Code Agent Builder & Agent Script:** Configure custom agents, subagents, natural-language instructions, and deterministic guardrails using existing Salesforce Flows, Prompt Builder templates, Apex code, and MuleSoft APIs.
- **Multi-Agent Orchestration & MCP Interoperability:** Coordinate specialized subagents across departments and connect securely to external enterprise tools through verified Model Context Protocol (MCP) servers from AgentExchange partners.
- **Agentforce Voice & Omnichannel Deployment:** Replace rigid telephone IVR trees with low-latency conversational voice agents alongside unified deployments across web chat, WhatsApp, SMS, mobile apps, and Slack.
- **Pre-Built Role Agents & Agent Optimizer:** Deploy ready-made Service, SDR, Sales Coach, Buyer, and Merchandiser agents out of the box, then monitor resolution accuracy and bottlenecks in near real time with Agent Optimizer.

**Strengths:** Deep native access to Salesforce CRM objects, Flows, Apex logic, MuleSoft integrations, and Data 360 without brittle third-party syncing.; Flexible 2026 billing models let enterprises choose between per-action Flex Credits ($0.10/action), $2 per conversation, $2 per resolution, or unmetered per-user licenses.; Enterprise-grade Einstein Trust Layer enforces zero data retention with external LLM providers, PII masking, and toxicity detection.; Supports open multi-agent interoperability via Model Context Protocol (MCP) and Long-Horizon multi-day task execution.

**Limitations:** Consumption pricing across Flex Credits, Data 360 credits, and seat add-ons is complex to forecast and prevents mixing Flex Credits and Conversation meters in the same org.; Requires clean, well-structured Salesforce CRM and Data 360 governance to avoid inaccurate agent actions.; Full enterprise capabilities carry a steep total cost of ownership, with top-tier Max / Agentforce 1 editions reaching $550 per user per month.

[Profile (Markdown)](https://openaitools.app/tool/salesforce-einstein.md)

## SureThing

SureThing is built around the idea that chat assistants answer questions while agent teams actually complete work. Instead of opening a blank conversation, you pick a solution or agent that already knows the workflow — social media automation, product-photo-to-post creation, website auditing, competitor monitoring or lead research — and it pulls the required context from connected tools before producing a deliverable. Nothing irreversible happens without approval, so the platform keeps a human checkpoint on actions such as publishing or spending.

The product is organised as one shared brain shared across specialised agents. Because memory is common rather than siloed per bot, an agent that learned your brand voice for social copy can reuse that context in a report or an ad audit. Long-running jobs keep going in the background, and the dashboard gives a single place to chat with agents, approve pending actions and track everything currently running.

SureThing is aimed mainly at small businesses, founders and lean marketing or operations teams that need more throughput without adding headcount. Typical starting points are social content pipelines, website audits ranked by impact, board or investor update assembly, and inbox or hiring triage. The company publishes SOC 2 compliance as part of its positioning, and both a free daily-credit tier and paid plans are offered.

**Pricing & Plans:** Free to start with 150 credits refreshed every day, no credit card or sales call required. Paid plans start at $30/month for heavier usage, and subscribers who upgrade within 24 hours of signing up receive double credits for their first month.

- **Solution-based agents:** Start from a ready workflow — social automation, product photos to posts, website audits, competitor monitoring — instead of an empty chat box.
- **One shared brain:** All agents draw on the same memory, so voice, brand context and past decisions carry across marketing, research, operations and engineering tasks.
- **Broad app connectivity:** Connects to 1,000+ tools including Slack, Gmail, Notion, Linear, GitHub, Stripe, Shopify, HubSpot, Google Ads and Figma, with an API path for anything missing.
- **Approval-gated execution:** Agents prepare deliverables and pause for sign-off before anything irreversible, such as publishing content or changing ad spend.
- **Long-running background work:** Multi-step jobs continue running while you are away, returning finished artifacts rather than partial suggestions.

**Strengths:** Deliverable-oriented rather than chat-oriented, which suits teams that need output; Shared memory avoids re-explaining brand context to every agent; Very wide integration catalogue plus a generic API fallback; Human approval step before irreversible actions like publishing or spending

**Limitations:** Credit-based pricing can make heavy daily agent use harder to forecast; Positioned broadly as a general agency, so depth in any single vertical may lag specialised tools; Requires connecting real business tools before it becomes genuinely useful; Best experience assumes you already work in Slack, Teams or email

[Profile (Markdown)](https://openaitools.app/tool/surething.md)

## Frequently Asked Questions

### How do Salesforce Agentforce (formerly Einstein) and SureThing compare in monthly traffic?

Salesforce Agentforce (formerly Einstein) has 111,910,743 monthly visits, while SureThing has 63,170. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Salesforce Agentforce (formerly Einstein) has a month-over-month growth rate of +2.2%; SureThing has +21.1%.

### How does pricing compare?

Salesforce Agentforce (formerly Einstein): Freemium. Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month. SureThing: Freemium. Free to start with 150 credits refreshed every day, no credit card or sales call required. Paid plans start at $30/month for heavier usage, and subscribers who upgrade within 24 hours of signing up receive double credits for their first month.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Notion](https://openaitools.app/tool/t) | 173,441,670 | +0.1% | Freemium | The AI workspace where teams and agents get work done together | [.md](https://openaitools.app/tool/t.md) |
| 2 | [Manus](https://openaitools.app/tool/manus) | 19,195,779 | -1.7% | Free Trial | A general-purpose AI agent that executes tasks, not just answers them | [.md](https://openaitools.app/tool/manus.md) |
| 3 | [Zapier](https://openaitools.app/tool/zapier-com) | 5,065,248 | +0.4% | Freemium, Free Trial, Paid | Automate work across thousands of apps — no code required | [.md](https://openaitools.app/tool/zapier-com.md) |
| 4 | [Intercom](https://openaitools.app/tool/intercom-com) | 4,471,110 | +2.7% | Free Trial, Paid | Exceptional customer support and helpdesk workflow automation, but less suited for broad enterprise CRM and sales execution. | [.md](https://openaitools.app/tool/intercom-com.md) |
| 5 | [WorkBuddy](https://openaitools.app/tool/workbuddy) | 2,341,262 | +43.9% | Freemium | An AI work partner that turns a sentence into finished office deliverables | [.md](https://openaitools.app/tool/workbuddy.md) |
| 6 | [Gong – Revenue AI OS](https://openaitools.app/tool/gong-io) | 2,337,769 | +3% | Contact for Pricing | Superior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation. | [.md](https://openaitools.app/tool/gong-io.md) |
| 7 | [MindStudio](https://openaitools.app/tool/mindstudio) | 1,793,337 | +14.2% | Contact for Pricing | Visual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure. | [.md](https://openaitools.app/tool/mindstudio.md) |
| 8 | [Attio](https://openaitools.app/tool/attio) | 1,652,928 | -4.2% | Free Trial, Contact for Pricing | Modern customizable CRM with built-in AI agents, but lacks the massive enterprise ecosystem and scale of Salesforce. | [.md](https://openaitools.app/tool/attio.md) |
| 9 | [Wajo](https://openaitools.app/tool/wajo) | 743,352 | +469.3% | Freemium | AI action agents that call, book, buy and get it done | [.md](https://openaitools.app/tool/wajo.md) |
| 10 | [CREAO](https://openaitools.app/tool/creao) | 619,749 | +39.2% | Freemium | AI agents that run recurring business work for your team | [.md](https://openaitools.app/tool/creao.md) |

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Source: https://openaitools.app/compare/salesforce-einstein-vs-surething

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