# Salesforce Agentforce (formerly Einstein) vs Retner (formerly The Botmode)

Salesforce Agentforce (formerly Einstein) records 111,910,743 monthly visits with +2.2% month-over-month growth and Freemium pricing. Retner (formerly The Botmode) records 0 monthly visits with -100% growth and Free Trial, Paid pricing.

| Metric | [Salesforce Agentforce (formerly Einstein)](https://openaitools.app/tool/salesforce-einstein) | [Retner (formerly The Botmode)](https://openaitools.app/tool/the-botmode) |
| :--- | :--- | :--- |
| Website URL | https://www.salesforce.com/agentforce/ | https://thebotmode.com |
| Categories | AI App Builder, AI Developer Tools, AI CRM, No-Code&Low-Code | AI Chatbot, AI Customer Service, AI Marketing, AI API |
| Pricing Model | Freemium | Free Trial, Paid |
| Monthly Visits | 111,910,743 | 0 |
| MoM Growth Rate | +2.2% | -100% |
| Primary Market | United States | Global |
| Direct Visits | 60,741,009 | 0 |
| Review Score | 4.4 | 4.1 |
| Saved Count | 20 | 0 |
| Supported Platforms | Website | Website |

## Salesforce Agentforce (formerly Einstein)

Originally launched as Salesforce Einstein for predictive CRM scoring and later Einstein Copilot for conversational assistance, Salesforce's flagship AI platform is now led by Agentforce. Built natively into the Salesforce Platform and grounded in unified enterprise data via Data 360 (formerly Data Cloud), Agentforce moves beyond rigid decision-tree chatbots and passive text generators to deploy autonomous AI agents capable of reasoning through multi-step problems and executing real business actions around the clock.

At the core of the platform is the Atlas Reasoning Engine, which evaluates incoming customer requests or system triggers, retrieves verified context from CRM records and external APIs, formulates an execution plan, and invokes Salesforce Flows, Apex classes, MuleSoft connectors, or verified Model Context Protocol (MCP) servers. In 2026, Salesforce expanded the platform with Long-Horizon Runtime—enabling agents to pursue multi-day workflows with human-in-the-loop oversight—alongside Multi-Agent Orchestration, Agentforce Voice for natural phone interactions beyond legacy IVR, and Agent Optimizer for real-time observability.

Organizations can launch pre-built role agents in clicks using the low-code Agent Builder or customize deterministic logic with Agent Script. Out-of-the-box roles include Customer Service Agents, autonomous Sales Development Representatives (SDRs) that qualify leads and book meetings, Sales Coaches for interactive deal role-play, Commerce Personal Shoppers, and Employee Coworker agents embedded directly inside Slack and Salesforce clouds.

**Pricing & Plans:** Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month.

- **Atlas Reasoning Engine & Long-Horizon Runtime:** Deconstructs complex queries into multi-step action plans grounded in Data 360, retaining state across days or weeks to complete multi-touch operational workflows with human escalation guardrails.
- **Low-Code Agent Builder & Agent Script:** Configure custom agents, subagents, natural-language instructions, and deterministic guardrails using existing Salesforce Flows, Prompt Builder templates, Apex code, and MuleSoft APIs.
- **Multi-Agent Orchestration & MCP Interoperability:** Coordinate specialized subagents across departments and connect securely to external enterprise tools through verified Model Context Protocol (MCP) servers from AgentExchange partners.
- **Agentforce Voice & Omnichannel Deployment:** Replace rigid telephone IVR trees with low-latency conversational voice agents alongside unified deployments across web chat, WhatsApp, SMS, mobile apps, and Slack.
- **Pre-Built Role Agents & Agent Optimizer:** Deploy ready-made Service, SDR, Sales Coach, Buyer, and Merchandiser agents out of the box, then monitor resolution accuracy and bottlenecks in near real time with Agent Optimizer.

**Strengths:** Deep native access to Salesforce CRM objects, Flows, Apex logic, MuleSoft integrations, and Data 360 without brittle third-party syncing.; Flexible 2026 billing models let enterprises choose between per-action Flex Credits ($0.10/action), $2 per conversation, $2 per resolution, or unmetered per-user licenses.; Enterprise-grade Einstein Trust Layer enforces zero data retention with external LLM providers, PII masking, and toxicity detection.; Supports open multi-agent interoperability via Model Context Protocol (MCP) and Long-Horizon multi-day task execution.

**Limitations:** Consumption pricing across Flex Credits, Data 360 credits, and seat add-ons is complex to forecast and prevents mixing Flex Credits and Conversation meters in the same org.; Requires clean, well-structured Salesforce CRM and Data 360 governance to avoid inaccurate agent actions.; Full enterprise capabilities carry a steep total cost of ownership, with top-tier Max / Agentforce 1 editions reaching $550 per user per month.

[Profile (Markdown)](https://openaitools.app/tool/salesforce-einstein.md)

## Retner (formerly The Botmode)

Retner (formerly The Botmode) is an AI-native marketing and retention platform built for direct-to-consumer and eCommerce brands. The product centers on the official WhatsApp Business API and adds SMS, Voice, Instagram, RCS and email so that a brand can manage every customer touchpoint from one dashboard. Core jobs include recovering abandoned carts, reducing return-to-origin risk by converting cash-on-delivery orders to prepaid, and driving repeat purchases with automated flows.

Automation is the heart of the platform. Welcome series, abandoned cart nudges, post-purchase follow-ups, broadcast campaigns and catalog messages can all run on autopilot, while real-time segmentation lets marketers target shoppers by campaign activity or buying behaviour. An optional AI chatbot handles support and pre-sales questions across channels, learns from previous conversations, and can recommend products, while AI voice agents place personalised outbound calls for COD verification.

Retner integrates with major ecommerce platforms out of the box and offers a no-code flow builder for teams that want to launch automations without engineering support. The vendor reports more than 700 brands across 10+ countries using the product, and it is distributed with a demo-led sales motion plus a free trial on its paid plans.

**Pricing & Plans:** Free trial available, then paid monthly subscriptions billed in Indian rupees plus GST. Starter (WhatsApp only) from around ₹3,500/month, WhatsApp + AI Calling from around ₹5,000/month, and a Full Suite omnichannel plan around ₹10,000/month. AI Chatbot and Retner Pass add-ons cost about ₹1,999/month each, with 5–15% discounts for quarterly to annual commitments, and a custom Enterprise tier.

- **Official WhatsApp Business API automation:** Broadcasts, catalog messages, flow chatbots, order alerts and drip campaigns run on the official WhatsApp Business API with scheduling and audience targeting.
- **Abandoned cart recovery and RTO prevention:** Automated recovery journeys re-engage shoppers who left a basket behind, while COD-to-prepaid nudges cut return-to-origin losses for eCommerce brands.
- **AI chatbot and AI voice agents:** An optional AI chatbot resolves support and pre-sales queries and recommends products, while AI voice agents place personalised outbound calls for COD verification.
- **Real-time segmentation and omnichannel CRM:** Unlimited segments update in real time based on campaign activity and shopping behaviour, with WhatsApp, SMS, Voice, Instagram, RCS and email handled in one inbox.
- **No-code integrations with eCommerce stacks:** Plug-and-play connectors for major store platforms plus a visual flow builder mean non-technical teams can launch automations without custom work.

**Strengths:** Purpose-built for D2C and eCommerce retention, not a generic chatbot; Omnichannel coverage spans WhatsApp, SMS, Voice, Instagram, RCS and email; No-code flow builder and plug-and-play store integrations; Transparent published pricing with a modular add-on model

**Limitations:** Pricing is listed in Indian rupees plus GST, which is awkward for global buyers; Core value depends on the WhatsApp Business API, so Meta messaging fees apply on top; AI chatbot and audience-identification features cost extra as add-ons

[Profile (Markdown)](https://openaitools.app/tool/the-botmode.md)

## Frequently Asked Questions

### How do Salesforce Agentforce (formerly Einstein) and Retner (formerly The Botmode) compare in monthly traffic?

Salesforce Agentforce (formerly Einstein) has 111,910,743 monthly visits, while Retner (formerly The Botmode) has 0. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Salesforce Agentforce (formerly Einstein) has a month-over-month growth rate of +2.2%; Retner (formerly The Botmode) has -100%.

### How does pricing compare?

Salesforce Agentforce (formerly Einstein): Freemium. Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month. Retner (formerly The Botmode): Free Trial, Paid. Free trial available, then paid monthly subscriptions billed in Indian rupees plus GST. Starter (WhatsApp only) from around ₹3,500/month, WhatsApp + AI Calling from around ₹5,000/month, and a Full Suite omnichannel plan around ₹10,000/month. AI Chatbot and Retner Pass add-ons cost about ₹1,999/month each, with 5–15% discounts for quarterly to annual commitments, and a custom Enterprise tier.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Zapier](https://openaitools.app/tool/zapier-com) | 5,065,248 | +0.4% | Freemium, Free Trial, Paid | Automate work across thousands of apps — no code required | [.md](https://openaitools.app/tool/zapier-com.md) |
| 2 | [Intercom](https://openaitools.app/tool/intercom-com) | 4,471,110 | +2.7% | Free Trial, Paid | Exceptional customer support and helpdesk workflow automation, but less suited for broad enterprise CRM and sales execution. | [.md](https://openaitools.app/tool/intercom-com.md) |
| 3 | [Gong – Revenue AI OS](https://openaitools.app/tool/gong-io) | 2,337,769 | +3% | Contact for Pricing | Superior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation. | [.md](https://openaitools.app/tool/gong-io.md) |
| 4 | [MindStudio](https://openaitools.app/tool/mindstudio) | 1,793,337 | +14.2% | Contact for Pricing | Visual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure. | [.md](https://openaitools.app/tool/mindstudio.md) |
| 5 | [Attio](https://openaitools.app/tool/attio) | 1,652,928 | -4.2% | Free Trial, Contact for Pricing | Modern customizable CRM with built-in AI agents, but lacks the massive enterprise ecosystem and scale of Salesforce. | [.md](https://openaitools.app/tool/attio.md) |
| 6 | [Respond.io](https://openaitools.app/tool/respond-io) | 1,606,802 | -8.7% | Freemium | AI-powered customer conversation platform for B2C messaging at scale | [.md](https://openaitools.app/tool/respond-io.md) |
| 7 | [Botmaker](https://openaitools.app/tool/botmaker) | 949,155 | -3.4% | Freemium, Contact for Pricing | Build autonomous AI agents for WhatsApp, email, voice, and every channel your customers use. | [.md](https://openaitools.app/tool/botmaker.md) |
| 8 | [AiSensy](https://openaitools.app/tool/aisensy) | 811,787 | -3.8% | Freemium | AI-first WhatsApp marketing and engagement platform built on official WhatsApp Business APIs | [.md](https://openaitools.app/tool/aisensy.md) |
| 9 | [Callbell](https://openaitools.app/tool/callbell) | 487,975 | -24% | Freemium, Free Trial, Paid, Contact for Pricing | One shared inbox for WhatsApp, Instagram, Messenger, Telegram and web chat — with AI agents on top. | [.md](https://openaitools.app/tool/callbell.md) |
| 10 | [Notbot](https://openaitools.app/tool/notbot) | 470,467 | +7.3% | Freemium, Free Trial, Paid | WhatsApp chatbot, CRM, and marketing automation in one dashboard | [.md](https://openaitools.app/tool/notbot.md) |

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Source: https://openaitools.app/compare/salesforce-einstein-vs-the-botmode

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