# Salesforce Agentforce (formerly Einstein) vs Thena

Salesforce Agentforce (formerly Einstein) records 111,910,743 monthly visits with +2.2% month-over-month growth and Freemium pricing. Thena records 9,781 monthly visits with -29.4% growth and Freemium, Paid, Contact for Pricing pricing.

| Metric | [Salesforce Agentforce (formerly Einstein)](https://openaitools.app/tool/salesforce-einstein) | [Thena](https://openaitools.app/tool/thena) |
| :--- | :--- | :--- |
| Website URL | https://www.salesforce.com/agentforce/ | https://www.thena.ai |
| Categories | AI App Builder, AI Developer Tools, AI CRM, No-Code&Low-Code | AI Customer Service, AI Assistant, AI Chatbot, AI Response Generator |
| Pricing Model | Freemium | Freemium, Paid, Contact for Pricing |
| Monthly Visits | 111,910,743 | 9,781 |
| MoM Growth Rate | +2.2% | -29.4% |
| Primary Market | United States | United States |
| Direct Visits | 60,741,009 | 3,850 |
| Review Score | 4.4 | 4.4 |
| Saved Count | 20 | 0 |
| Supported Platforms | Website | Website |

## Salesforce Agentforce (formerly Einstein)

Originally launched as Salesforce Einstein for predictive CRM scoring and later Einstein Copilot for conversational assistance, Salesforce's flagship AI platform is now led by Agentforce. Built natively into the Salesforce Platform and grounded in unified enterprise data via Data 360 (formerly Data Cloud), Agentforce moves beyond rigid decision-tree chatbots and passive text generators to deploy autonomous AI agents capable of reasoning through multi-step problems and executing real business actions around the clock.

At the core of the platform is the Atlas Reasoning Engine, which evaluates incoming customer requests or system triggers, retrieves verified context from CRM records and external APIs, formulates an execution plan, and invokes Salesforce Flows, Apex classes, MuleSoft connectors, or verified Model Context Protocol (MCP) servers. In 2026, Salesforce expanded the platform with Long-Horizon Runtime—enabling agents to pursue multi-day workflows with human-in-the-loop oversight—alongside Multi-Agent Orchestration, Agentforce Voice for natural phone interactions beyond legacy IVR, and Agent Optimizer for real-time observability.

Organizations can launch pre-built role agents in clicks using the low-code Agent Builder or customize deterministic logic with Agent Script. Out-of-the-box roles include Customer Service Agents, autonomous Sales Development Representatives (SDRs) that qualify leads and book meetings, Sales Coaches for interactive deal role-play, Commerce Personal Shoppers, and Employee Coworker agents embedded directly inside Slack and Salesforce clouds.

**Pricing & Plans:** Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month.

- **Atlas Reasoning Engine & Long-Horizon Runtime:** Deconstructs complex queries into multi-step action plans grounded in Data 360, retaining state across days or weeks to complete multi-touch operational workflows with human escalation guardrails.
- **Low-Code Agent Builder & Agent Script:** Configure custom agents, subagents, natural-language instructions, and deterministic guardrails using existing Salesforce Flows, Prompt Builder templates, Apex code, and MuleSoft APIs.
- **Multi-Agent Orchestration & MCP Interoperability:** Coordinate specialized subagents across departments and connect securely to external enterprise tools through verified Model Context Protocol (MCP) servers from AgentExchange partners.
- **Agentforce Voice & Omnichannel Deployment:** Replace rigid telephone IVR trees with low-latency conversational voice agents alongside unified deployments across web chat, WhatsApp, SMS, mobile apps, and Slack.
- **Pre-Built Role Agents & Agent Optimizer:** Deploy ready-made Service, SDR, Sales Coach, Buyer, and Merchandiser agents out of the box, then monitor resolution accuracy and bottlenecks in near real time with Agent Optimizer.

**Strengths:** Deep native access to Salesforce CRM objects, Flows, Apex logic, MuleSoft integrations, and Data 360 without brittle third-party syncing.; Flexible 2026 billing models let enterprises choose between per-action Flex Credits ($0.10/action), $2 per conversation, $2 per resolution, or unmetered per-user licenses.; Enterprise-grade Einstein Trust Layer enforces zero data retention with external LLM providers, PII masking, and toxicity detection.; Supports open multi-agent interoperability via Model Context Protocol (MCP) and Long-Horizon multi-day task execution.

**Limitations:** Consumption pricing across Flex Credits, Data 360 credits, and seat add-ons is complex to forecast and prevents mixing Flex Credits and Conversation meters in the same org.; Requires clean, well-structured Salesforce CRM and Data 360 governance to avoid inaccurate agent actions.; Full enterprise capabilities carry a steep total cost of ownership, with top-tier Max / Agentforce 1 editions reaching $550 per user per month.

[Profile (Markdown)](https://openaitools.app/tool/salesforce-einstein.md)

## Thena

Thena is a customer support platform designed specifically for B2B SaaS rather than consumer e-commerce. B2B conversations scatter across Slack Connect channels, email threads and in-app chat, and Thena's core idea is to collapse that sprawl into a single tracked ticket queue. Tickets are detected and managed directly inside Slack with account context attached, so a support engineer never has to switch windows to see who is asking or what plan they are on.

On top of that ticketing layer sits an AI agent system. The agents do not stop at answering questions; they are built to run B2B tasks — provisioning a workspace, handling a renewal, pulling a report, applying ticket fields, creating tickets and escalating when a case needs a person. Around them sit the operational tools a support org expects: auto-triage, groups with custom assignment logic, routing, custom fields, SLA policies, auto-responders, CSAT collection and role-based team boards.

The company rounds this out with knowledge base and blogging features, branded private or public help centers, workflow automation that combines AI with human-checked logic, and integrations into HubSpot, Salesforce and Jira. Pricing is published and per-seat, with a free plan that needs no credit card, a Starter tier at $29 per user per month billed annually, Standard at $79, and an Enterprise tier at $119 that adds custom agent deployments, MS Teams, enterprise APIs and enterprise security features.

**Pricing & Plans:** A free plan is available with no credit card required. Paid tiers are billed annually per user: Starter at $29/user/month (including Slack and email, up to 5 seats and 1,000 tickets/month), Standard at $79/user/month adding AI web chat, AI agent studio, MCP and APIs, and Enterprise at $119/user/month adding AI agent custom deployments, MS Teams, enterprise APIs and enterprise security. A tailored demo is offered for larger rollouts.

- **Slack-Native Support:** Tickets are detected and managed directly inside Slack with full account context, so support teams stay where their customers already are.
- **AI Agents That Take Action:** Purpose-built AI agents respond to customers, apply fields, create tickets, escalate and execute B2B tasks like provisioning, renewals and reporting — outcomes, not just answers.
- **Omni-Channel Ticketing:** Slack, email, web chat, MS Teams, Discord and web forms flow into the same tracked queue, with auto-triage, groups, routing rules and SLA enforcement.
- **Apps and Integrations:** Engineers can connect or build apps so AI agents can read and write to internal systems, APIs and data sources.
- **Multi-Channel Broadcasting:** Share product updates across Slack, Teams and email with audience-targeting per account, then measure reach with broadcast analytics.
- **Support Automation and Insights:** Auto-responders, CSAT surveys, knowledge articles, workflows, custom fields and role-based boards give teams the control to run support as a repeatable process.

**Strengths:** Slack-native ticketing with full account context, unusual among helpdesks; AI agents execute B2B tasks — provisioning, renewals, reporting — not just replies; Published per-seat pricing with a free plan and no credit card required; Omni-channel intake across Slack, email, web chat, MS Teams and Discord

**Limitations:** AI agent studio and unlimited MCP sit at the Standard tier and above, so the entry plan is limited; Free/Starter tiers cap seats and tickets, which can pinch as a team grows; Enterprise agent custom deployments, MS Teams and enterprise APIs require a sales conversation; The value depends on your customers actually using Slack, email or chat rather than a phone desk

[Profile (Markdown)](https://openaitools.app/tool/thena.md)

## Frequently Asked Questions

### How do Salesforce Agentforce (formerly Einstein) and Thena compare in monthly traffic?

Salesforce Agentforce (formerly Einstein) has 111,910,743 monthly visits, while Thena has 9,781. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Salesforce Agentforce (formerly Einstein) has a month-over-month growth rate of +2.2%; Thena has -29.4%.

### How does pricing compare?

Salesforce Agentforce (formerly Einstein): Freemium. Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month. Thena: Freemium, Paid, Contact for Pricing. A free plan is available with no credit card required. Paid tiers are billed annually per user: Starter at $29/user/month (including Slack and email, up to 5 seats and 1,000 tickets/month), Standard at $79/user/month adding AI web chat, AI agent studio, MCP and APIs, and Enterprise at $119/user/month adding AI agent custom deployments, MS Teams, enterprise APIs and enterprise security. A tailored demo is offered for larger rollouts.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [tawk.to](https://openaitools.app/tool/abdul-malik-ibrahim-jaber-hassan) | 5,726,823 | -1.5% | Freemium | Free live chat, inbox and AI helpdesk for your website | [.md](https://openaitools.app/tool/abdul-malik-ibrahim-jaber-hassan.md) |
| 2 | [Zapier](https://openaitools.app/tool/zapier-com) | 5,065,248 | +0.4% | Freemium, Free Trial, Paid | Automate work across thousands of apps — no code required | [.md](https://openaitools.app/tool/zapier-com.md) |
| 3 | [Intercom](https://openaitools.app/tool/intercom-com) | 4,471,110 | +2.7% | Free Trial, Paid | Exceptional customer support and helpdesk workflow automation, but less suited for broad enterprise CRM and sales execution. | [.md](https://openaitools.app/tool/intercom-com.md) |
| 4 | [Intercom](https://openaitools.app/tool/intercom-help) | 2,764,543 | -5.8% | Free Trial, Paid | AI-first customer service platform with a native AI agent for every conversation | [.md](https://openaitools.app/tool/intercom-help.md) |
| 5 | [Gong – Revenue AI OS](https://openaitools.app/tool/gong-io) | 2,337,769 | +3% | Contact for Pricing | Superior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation. | [.md](https://openaitools.app/tool/gong-io.md) |
| 6 | [MindStudio](https://openaitools.app/tool/mindstudio) | 1,793,337 | +14.2% | Contact for Pricing | Visual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure. | [.md](https://openaitools.app/tool/mindstudio.md) |
| 7 | [Attio](https://openaitools.app/tool/attio) | 1,652,928 | -4.2% | Free Trial, Contact for Pricing | Modern customizable CRM with built-in AI agents, but lacks the massive enterprise ecosystem and scale of Salesforce. | [.md](https://openaitools.app/tool/attio.md) |
| 8 | [Chaport](https://openaitools.app/tool/chaport-com) | 1,458,924 | +130.1% | Freemium | All-in-one customer messaging for live chat, chatbots, and self-service | [.md](https://openaitools.app/tool/chaport-com.md) |
| 9 | [Crisp](https://openaitools.app/tool/crisp-chat) | 1,408,646 | +1.5% | Free Trial, Paid, Contact for Pricing, Free | AI-first customer support platform with a shared inbox built in | [.md](https://openaitools.app/tool/crisp-chat.md) |
| 10 | [Tidio](https://openaitools.app/tool/tidio) | 527,313 | -6.4% | Freemium | AI customer service that answers instantly and turns chats into revenue | [.md](https://openaitools.app/tool/tidio.md) |

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Source: https://openaitools.app/compare/salesforce-einstein-vs-thena

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