# Salesforce Agentforce (formerly Einstein) vs Ushur

Salesforce Agentforce (formerly Einstein) records 111,910,743 monthly visits with +2.2% month-over-month growth and Freemium pricing. Ushur records 8,105 monthly visits with +24.7% growth and Contact for Pricing pricing.

| Metric | [Salesforce Agentforce (formerly Einstein)](https://openaitools.app/tool/salesforce-einstein) | [Ushur](https://openaitools.app/tool/ushur) |
| :--- | :--- | :--- |
| Website URL | https://www.salesforce.com/agentforce/ | https://ushur.ai |
| Categories | AI App Builder, AI Developer Tools, AI CRM, No-Code&Low-Code | AI Agent, AI Customer Service, AI Workflow, AI Healthcare |
| Pricing Model | Freemium | Contact for Pricing |
| Monthly Visits | 111,910,743 | 8,105 |
| MoM Growth Rate | +2.2% | +24.7% |
| Primary Market | United States | United States |
| Direct Visits | 60,741,009 | 3,190 |
| Review Score | 4.4 | 4.3 |
| Saved Count | 20 | 0 |
| Supported Platforms | Website | Website |

## Salesforce Agentforce (formerly Einstein)

Originally launched as Salesforce Einstein for predictive CRM scoring and later Einstein Copilot for conversational assistance, Salesforce's flagship AI platform is now led by Agentforce. Built natively into the Salesforce Platform and grounded in unified enterprise data via Data 360 (formerly Data Cloud), Agentforce moves beyond rigid decision-tree chatbots and passive text generators to deploy autonomous AI agents capable of reasoning through multi-step problems and executing real business actions around the clock.

At the core of the platform is the Atlas Reasoning Engine, which evaluates incoming customer requests or system triggers, retrieves verified context from CRM records and external APIs, formulates an execution plan, and invokes Salesforce Flows, Apex classes, MuleSoft connectors, or verified Model Context Protocol (MCP) servers. In 2026, Salesforce expanded the platform with Long-Horizon Runtime—enabling agents to pursue multi-day workflows with human-in-the-loop oversight—alongside Multi-Agent Orchestration, Agentforce Voice for natural phone interactions beyond legacy IVR, and Agent Optimizer for real-time observability.

Organizations can launch pre-built role agents in clicks using the low-code Agent Builder or customize deterministic logic with Agent Script. Out-of-the-box roles include Customer Service Agents, autonomous Sales Development Representatives (SDRs) that qualify leads and book meetings, Sales Coaches for interactive deal role-play, Commerce Personal Shoppers, and Employee Coworker agents embedded directly inside Slack and Salesforce clouds.

**Pricing & Plans:** Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month.

- **Atlas Reasoning Engine & Long-Horizon Runtime:** Deconstructs complex queries into multi-step action plans grounded in Data 360, retaining state across days or weeks to complete multi-touch operational workflows with human escalation guardrails.
- **Low-Code Agent Builder & Agent Script:** Configure custom agents, subagents, natural-language instructions, and deterministic guardrails using existing Salesforce Flows, Prompt Builder templates, Apex code, and MuleSoft APIs.
- **Multi-Agent Orchestration & MCP Interoperability:** Coordinate specialized subagents across departments and connect securely to external enterprise tools through verified Model Context Protocol (MCP) servers from AgentExchange partners.
- **Agentforce Voice & Omnichannel Deployment:** Replace rigid telephone IVR trees with low-latency conversational voice agents alongside unified deployments across web chat, WhatsApp, SMS, mobile apps, and Slack.
- **Pre-Built Role Agents & Agent Optimizer:** Deploy ready-made Service, SDR, Sales Coach, Buyer, and Merchandiser agents out of the box, then monitor resolution accuracy and bottlenecks in near real time with Agent Optimizer.

**Strengths:** Deep native access to Salesforce CRM objects, Flows, Apex logic, MuleSoft integrations, and Data 360 without brittle third-party syncing.; Flexible 2026 billing models let enterprises choose between per-action Flex Credits ($0.10/action), $2 per conversation, $2 per resolution, or unmetered per-user licenses.; Enterprise-grade Einstein Trust Layer enforces zero data retention with external LLM providers, PII masking, and toxicity detection.; Supports open multi-agent interoperability via Model Context Protocol (MCP) and Long-Horizon multi-day task execution.

**Limitations:** Consumption pricing across Flex Credits, Data 360 credits, and seat add-ons is complex to forecast and prevents mixing Flex Credits and Conversation meters in the same org.; Requires clean, well-structured Salesforce CRM and Data 360 governance to avoid inaccurate agent actions.; Full enterprise capabilities carry a steep total cost of ownership, with top-tier Max / Agentforce 1 editions reaching $550 per user per month.

[Profile (Markdown)](https://openaitools.app/tool/salesforce-einstein.md)

## Ushur

Ushur is an enterprise agentic AI platform focused on customer experience. It gives organizations a way to build, customize, launch and analyze AI agents that carry out real customer journeys — from member onboarding and claims status updates to payment capture and appointment setting — across the channels customers actually use. Agents can plan, reason, retrieve data, validate inputs and resolve requests end-to-end, with human-in-the-loop safeguards where needed.

The platform's differentiator is a trust-native architecture: security, governance and compliance are engineered into the core rather than layered on later. That includes explicit guardrails and policy enforcement inside AI execution, real-time observability into agent reasoning and behavior, end-to-end conversation replay for regulator-ready records, and policy-aware segmentation of PHI, PII and financial data. This is what makes the product viable for heavily regulated sectors.

Ushur targets healthcare (Medicaid, Medicare, commercial, PBM and pharmacy, providers, biopharma), insurance (group benefits, P&C), financial services including mortgage servicing, and the public sector. Its solution catalog spans contact center, email triage, payments, population health, medication adherence, leave of absence, quote intake, FNOL and claims, SNAP and Medicaid redetermination, and more. Customers cited on the site include IEHP, Cigna, Aflac, Irish Life, Benefitfocus and EmpiRx. Pricing is not published — the company routes buyers through a demo and custom quote.

**Pricing & Plans:** Pricing is not published. Ushur uses a contact-for-pricing, enterprise sales model: prospective customers request a demo or a trial conversation and receive a custom quote based on use cases, channels and engagement volume.

- **Enterprise AI agents:** AI agents that plan, reason, retrieve data, validate inputs and resolve complex customer requests end-to-end, with built-in governance and human-in-the-loop safeguards.
- **Omnichannel engagement:** Engage members and policyholders across SMS and RCS, voice, email and web within one persistent, compliant interaction thread.
- **Trust-native governance and auditability:** Governance embeds guardrails, policy enforcement and human oversight directly into AI execution, with end-to-end conversation replay for regulator-ready records.
- **No-code journey orchestration:** A purpose-built orchestration environment that lets business users build, customize, launch and analyze journeys without deep engineering work.
- **Industry solution catalog:** Prebuilt solutions for healthcare member and patient service, insurance policyholder service, claims, FinServ client service, payments and public sector programs.

**Strengths:** Compliance and auditability engineered into the platform core, not bolted on; Wide catalog of prebuilt, industry-specific customer journeys; Unified omnichannel thread across SMS, voice, email and web; Business-user orchestration environment reduces engineering dependency

**Limitations:** No self-serve pricing or free tier — requires a sales demo and custom quote; Implementation is aimed at large regulated enterprises, not small teams; Full value depends on integration with core systems like claims, CRM and policy admin; Breadth of industry-specific solutions can make scoping the first project complex

[Profile (Markdown)](https://openaitools.app/tool/ushur.md)

## Frequently Asked Questions

### How do Salesforce Agentforce (formerly Einstein) and Ushur compare in monthly traffic?

Salesforce Agentforce (formerly Einstein) has 111,910,743 monthly visits, while Ushur has 8,105. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Salesforce Agentforce (formerly Einstein) has a month-over-month growth rate of +2.2%; Ushur has +24.7%.

### How does pricing compare?

Salesforce Agentforce (formerly Einstein): Freemium. Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month. Ushur: Contact for Pricing. Pricing is not published. Ushur uses a contact-for-pricing, enterprise sales model: prospective customers request a demo or a trial conversation and receive a custom quote based on use cases, channels and engagement volume.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Zapier](https://openaitools.app/tool/zapier-com) | 5,065,248 | +0.4% | Freemium, Free Trial, Paid | Automate work across thousands of apps — no code required | [.md](https://openaitools.app/tool/zapier-com.md) |
| 2 | [Intercom](https://openaitools.app/tool/intercom-com) | 4,471,110 | +2.7% | Free Trial, Paid | Exceptional customer support and helpdesk workflow automation, but less suited for broad enterprise CRM and sales execution. | [.md](https://openaitools.app/tool/intercom-com.md) |
| 3 | [Gong – Revenue AI OS](https://openaitools.app/tool/gong-io) | 2,337,769 | +3% | Contact for Pricing | Superior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation. | [.md](https://openaitools.app/tool/gong-io.md) |
| 4 | [MindStudio](https://openaitools.app/tool/mindstudio) | 1,793,337 | +14.2% | Contact for Pricing | Visual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure. | [.md](https://openaitools.app/tool/mindstudio.md) |
| 5 | [Attio](https://openaitools.app/tool/attio) | 1,652,928 | -4.2% | Free Trial, Contact for Pricing | Modern customizable CRM with built-in AI agents, but lacks the massive enterprise ecosystem and scale of Salesforce. | [.md](https://openaitools.app/tool/attio.md) |
| 6 | [Botmaker](https://openaitools.app/tool/botmaker) | 949,155 | -3.4% | Freemium, Contact for Pricing | Build autonomous AI agents for WhatsApp, email, voice, and every channel your customers use. | [.md](https://openaitools.app/tool/botmaker.md) |
| 7 | [Kapture CRM](https://openaitools.app/tool/kapturecrm-com) | 561,153 | -0.7% | Contact for Pricing | AI-powered customer experience platform unifying support, sales, and service | [.md](https://openaitools.app/tool/kapturecrm-com.md) |
| 8 | [Gupshup](https://openaitools.app/tool/gupshup-io) | 428,889 | +10.8% | Contact for Pricing | Autonomous AI agents for every customer conversation, on every channel | [.md](https://openaitools.app/tool/gupshup-io.md) |
| 9 | [Chatbase](https://openaitools.app/tool/chatbase) | 396,383 | -7% | Freemium, Paid | Simple no-code AI chatbot deployment, but less equipped for complex enterprise-grade CRM automation and multi-system agents. | [.md](https://openaitools.app/tool/chatbase.md) |
| 10 | [Sierra](https://openaitools.app/tool/sierra) | 341,072 | +16.4% | Contact for Pricing | Build AI agents that handle customer conversations across chat, voice, email, SMS, and WhatsApp. | [.md](https://openaitools.app/tool/sierra.md) |

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Source: https://openaitools.app/compare/salesforce-einstein-vs-ushur

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