How do their growth rates compare?

SimFin has a month-over-month growth rate of -27.5%; Reflexivity (formerly Toggle AI) has 0%.

How does pricing compare?

SimFin: Freemium. Freemium with four tiers. FREE costs $0 and includes the screener, 5 years of history and light API access. START is about $15/month, BASIC about $35/month and PRO about $71/month when billed annually, unlocking longer history, more high-speed credits and higher call-rate limits. A 50% student discount applies to BASIC, and Enterprise pricing is quoted on request. Reflexivity (formerly Toggle AI): Contact for Pricing. No public pricing. Reflexivity sells enterprise-style plans — Platform Access for investment teams and API Integration for technology teams — and requires prospective customers to contact sales or request a demo. Legacy directory entries listed it as "Contact for Pricing."

What are alternatives to SimFin and Reflexivity (formerly Toggle AI)?

Other tools in related categories include Syft Analytics, LuxAlgo, MacroMicro, Aime, Danelfin.

SimFin vs Reflexivity (formerly Toggle AI) — Traffic (15.39K vs 0), Pricing & Verdict

Open AI Tools

SimFin vs Reflexivity (formerly Toggle AI) — Traffic (15.39K vs 0), Pricing & Verdict | Open AI Tools

Side-by-Side Traffic & Specification Matrix

Dimension / Metric	SimFin	Reflexivity (formerly Toggle AI)
Official Domain	simfin.com	toggle.ai
Pricing Model	Freemium	Contact for Pricing
Monthly Visits	15.39K (15,391)	0 (0)
MoM Traffic Delta	-5.84K (-27.5%)	0 (0%)
Primary Market & Share	🇺🇸 United States (49.4%)	🌐 Global (—)
Direct Visits / mo	6.25K	0
User Rating	4.4	4.3
Supported Platforms	Website	Website

SimFin

Fundamental stock data, screening and backtesting for self-directed investors

Fundamental stock screener

Filter thousands of stocks with 80+ built-in indicators and unlimited custom conditions, then visualize the matches as line charts, scatter plots or distribution plots.

Strategy backtesting

Test single stocks or weighted multi-criteria portfolios over 20+ years of history, with weekly to yearly rebalancing and sector benchmark comparisons.

Data API and bulk export

Pull the same dataset through a Python package, Excel plugin, JSON web API or CSV bulk download, with tiered call-rate limits from 2 to 20 requests per second.

High-speed credit system

Monthly credit budgets from 500 to 30,000 let heavy users run intensive screens and backtests without throttling the interactive app.

Strengths & Pros

+Transparent, traceable fundamental data built in-house rather than scraped from third parties
+Free tier is genuinely usable for screening and light API work
+Comparatively low subscription cost versus institutional data terminals
+Strong developer ergonomics through Python, Excel and JSON endpoints