Toki records 86,216 monthly visits with +24.5% month-over-month growth and Freemium pricing. Whimsical records 966,895 monthly visits with -18.7% growth and Freemium pricing.
An executive assistant that finds and handles what matters
The collaborative whiteboard built for product builders
| Dimension / Metric | | |
|---|---|---|
| Official Domain | toki.com | whimsical.com |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 86.22K (86,216) | 966.9K (966,895) |
| MoM Traffic Delta | +16.98K (+24.5%) | -222.85K (-18.7%) |
| Primary Market & Share | 🇧🇷 Brazil (59.8%) | 🇮🇳 India (19%) |
| Direct Visits / mo | 38.95K | 602.36K |
| User Rating | 4.4 | 4.7 |
| Supported Platforms | Website | Website |
An executive assistant that finds and handles what matters
Sync email, calendars, Slack and other tools and Toki surfaces the tasks and goals that matter instead of waiting for you to file each one manually.
Speak, type or send a screenshot. Toki accepts all three, replies in kind, and can phone you when something genuinely needs attention.
Create events, reschedule, block deep-work time and resolve conflicts by describing what you want in plain language rather than clicking through forms.
Toki learns how you plan and what you prefer, so reminders sharpen and recommendations fit your working style over time.
The collaborative whiteboard built for product builders
AI Flowcharts, AI Mind Maps and AI Wireframes convert a short text prompt into structured, fully editable diagrams, branched mind maps, or web and mobile wireflows — no manual drawing required.
Boards host diagrams, flowcharts, mind maps, wireframes, embedded media and documents side by side, so a whole product narrative lives in a single shareable file.
Multiple teammates edit the same board simultaneously with live cursors, thread comments attached to specific objects, and mention-based notifications.
Drag-and-drop UI components let teams sketch screens, link them into clickable flows and iterate on product ideas before engineering commits to a build.
Industry standard collaborative whiteboarding with massive template libraries, but less streamlined for rapid AI diagram generation.
Industry standard collaborative whiteboarding with massive template libraries, but less streamlined for rapid AI diagram generation.
AI calendar that defends your focus time and schedules work automatically
AI calendar that defends your focus time and schedules work automatically
Free / Open-sourceCombines mind mapping and project workflows with AI agents, but less focused on pure visual diagramming and wireframes.
SpecialistThe AI super app for work — tasks, projects, calendar and meetings in one place
SpecialistThe AI super app for work — tasks, projects, calendar and meetings in one place
An adaptive AI work assistant that learns how you work across inboxes, calendars, chats, and apps
An adaptive AI work assistant that learns how you work across inboxes, calendars, chats, and apps
Robust collaborative whiteboard with strong AI diagramming tools, but less polished UI wireframing capabilities than Whimsical.
Robust collaborative whiteboard with strong AI diagramming tools, but less polished UI wireframing capabilities than Whimsical.
Email an AI assistant and let it run your schedules, inbox and CRM
SpecialistAn AI executive assistant that works across your inbox, calendar and meetings
SpecialistAn AI executive assistant that works across your inbox, calendar and meetings
Dedicated diagramming platform with strong AI chart generation, but less focus on freeform collaborative brainstorming whiteboards.
Dedicated diagramming platform with strong AI chart generation, but less focus on freeform collaborative brainstorming whiteboards.
SpecialistInstantly turns natural language prompts into mind maps and flowcharts, but offers less freeform canvas drawing flexibility.
SpecialistInstantly turns natural language prompts into mind maps and flowcharts, but offers less freeform canvas drawing flexibility.
Combines whiteboarding and documentation with AI generation, but lacks Whimsical's specialized wireframe shape library.
Combines whiteboarding and documentation with AI generation, but lacks Whimsical's specialized wireframe shape library.
Exceptional UI wireframing and prototyping tools, but less versatile for general mind mapping and freeform brainstorming.
Exceptional UI wireframing and prototyping tools, but less versatile for general mind mapping and freeform brainstorming.
