# WorkMagic

Selon la télémétrie OpenAITools.app vérifiée le 2026-11-11, WorkMagic (workmagic.io) est une plateforme d'IA indexée sous Tests par IA générant 14,79 k visites mensuelles avec un delta de trafic mensuel de -9,95 k (-40,2 %). Son marché géographique principal est États-Unis (47,7 % de part de trafic), et elle fonctionne selon un modèle tarifaire Tarifs sur demande. Les principales alternatives concurrentes par volume mensuel incluent Triple Whale (1,59 M visites/mois), Incremental (6,88 k visites/mois), Akkio (19,53 k visites/mois).

WorkMagic is a marketing measurement platform that runs incrementality lift tests as ground truth, then uses those results to calibrate causal attribution and media mix models for omnichannel decision-making.

## Télémétrie et spécifications clés

| Métrique | Valeur |
| :--- | :--- |
| Nom de l'outil | WorkMagic |
| Identifiant | workmagic-io |
| Status | active |
| Origin | independent |
| Maintenance | active |
| Domaine officiel | workmagic.io |
| URL du site web | https://workmagic.io |
| Catégories | Tests par IA, Marketing IA, Publicité IA, IA pour l'analyse de données, Prédictions IA, Générateur de rapports IA |
| Modèle tarifaire | Tarifs sur demande |
| Visites mensuelles | 14 786 |
| Variation du trafic mensuel | -9 954 |
| Taux de croissance mensuel | -40,2 % |
| Marché principal | États-Unis |
| Part de marché | 47,7 % |
| Visites directes | 6 449 |
| Visites de recherche organique | — |
| Visites sociales | — |
| Visites par référencement | 1 305 |
| Visites par e-mail | 733 |
| Score d'avis | 4,1 |
| Nombre d'enregistrements | 2 |
| Plateformes prises en charge | Site web |
| Plateformes de facturation | stripe |
| Attributs | Fonctionnalités: Site web; Tarification: Tarifs sur demande |
| Étiquettes | Tests d’incrémentalité, Attribution marketing, Marketing mix modeling, Expérimentation marketing, Tests géographiques, Marketing piloté par les données, Marketing e-commerce, Analytique marketing, Modélisation d’attribution, ROI marketing, Mesure de l’effet de halo |

## Aperçu

WorkMagic is a marketing measurement platform that runs incrementality lift tests as ground truth, then uses those results to calibrate causal attribution and media mix models for omnichannel decision-making.

## Tarifs et offres

Contact for pricing. WorkMagic sells through a demo and quotes based on ad spend, channel mix and measurement scope; no public price list is published.

## Fonctionnalités clés et capacités

- **Incrementality testing as ground truth:** Run automated geo and holdout experiments that measure true causal lift, with the vendor reporting a 98% test success rate versus an industry average near 70%.
- **Omnichannel causal attribution:** Calibrate a multi-touch attribution model with verified lift results so channel and creative-level credit reflects real incremental impact across all sales channels.
- **Causal media mix modeling:** A real-time MMM calibrated on historical data plus live test results, producing budget projections that land within roughly 10% of actual performance.
- **Halo effect measurement:** Quantify the impact of ads on sales channels beyond the one they ran in, so ROAS reflects the whole funnel rather than a single platform.
- **Finance-aligned reporting:** Align growth and finance on the same objective metrics, replacing platform-reported CAC estimates with incrementality-adjusted figures.
- **Budget optimisation:** Convert measurement into next-dollar decisions with budget scenario planning across channels and creative.

## Cas d'usage principaux

- **Prove lift before scaling spend (Growth marketer):** Run geo or holdout lift tests to prove which campaigns actually drive sales before you scale spend behind them.
- **See cross-channel halo effects (E-commerce performance lead):** Measure how advertising on one channel lifts sales on another — TikTok Shop Ads driving Shopify revenue, for instance — so ROAS reflects the full funnel.
- **Align finance and marketing on CAC (Marketing finance partner):** Replace platform-reported CAC with incrementality-adjusted numbers so finance and growth agree on what a customer actually costs.
- **Plan budgets with calibrated MMM (Media planner):** Use a test-calibrated media mix model to plan budget allocation across channels with projections you can defend internally.
- **Build an evidence-based measurement story (CMO):** Establish a credible, experiment-backed view of performance to support investment decisions and reporting.

## Forces

- Uses causal lift tests rather than trusting platform-reported conversions
- Calibrates MMM and attribution with real experimental results
- Explicitly quantifies halo effects across sales channels
- Transparent published accuracy claims (98% test success, projections within 10%)
- Documented customer outcomes from Comfrt, Indacloud and David Protein

## Limites

- Demo-gated sales process with no transparent public pricing
- Enterprise-grade measurement fits larger advertisers better than very small brands
- Incrementality tests and MMM calibration need meaningful data volume to be reliable
- Value depends on connecting ad platforms, CDP and analytics data cleanly

## Questions fréquentes

### What is WorkMagic?
WorkMagic is a marketing science platform built around Triangulated Measurement: it uses incrementality lift tests as ground truth, then calibrates media mix modelling for strategy and causal multi-touch attribution for daily execution.

### Why start with incrementality instead of attribution?
Incrementality tests measure causal lift directly, so they do not inherit the biases baked into platform-reported conversions. WorkMagic says 98% of its tests successfully measure lift, versus an industry average of around 70%.

### What is the halo effect WorkMagic measures?
The halo effect is the impact an ad on one channel has on sales elsewhere — for example TikTok Shop Ads lifting Shopify revenue. WorkMagic measures this cross-channel impact so budgets reflect total incremental value.

### How accurate is the media mix model?
WorkMagic calibrates its causal media mix model with both historical data and live lift-test results, and says projections typically land within 10% of actual performance.

### Is pricing published?
No. WorkMagic sells through a demo, and pricing is quoted based on your spend, channels and measurement scope.

### Who uses it?
WorkMagic markets to e-commerce and omnichannel brands and has published customer stories from Comfrt, Indacloud and David Protein.

### Quel est le trafic mensuel et la tendance de croissance de WorkMagic ?
WorkMagic reçoit actuellement 14,79 k visites mensuelles, avec une variation de trafic mensuelle de -9,95 k (taux de croissance de -40,2 %). Son marché source principal est États-Unis (47,7 % de part), dont 6,45 k visites directes/mois et — visites de recherche organique/mois.

### WorkMagic est-il gratuit ? Quel est son modèle tarifaire ?
WorkMagic fonctionne selon un modèle tarifaire Tarifs sur demande. Contact for pricing. WorkMagic sells through a demo and quotes based on ad spend, channel mix and measurement scope; no public price list is published. Les plateformes de facturation et de paiement prises en charge incluent : stripe.

### Quelles sont les meilleures alternatives à WorkMagic en 2026 ?
Sur la base du trafic de catégorie et de l'adéquation des fonctionnalités sur OpenAITools.app, les cinq principales alternatives à WorkMagic sont : 1. Triple Whale (1,59 M visites/mois); 2. Incremental (6,88 k visites/mois); 3. Akkio (19,53 k visites/mois); 4. Growify (8,51 k visites/mois); 5. BooleanMaths (30,69 k visites/mois).

### Quelles plateformes et capacités d'IA principales WorkMagic prend-il en charge ?
WorkMagic est classé sous Tests par IA, Marketing IA, Publicité IA, IA pour l'analyse de données, prend en charge les plateformes suivantes : Site web, et ses étiquettes de capacités principales incluent : Tests d’incrémentalité, Attribution marketing, Marketing mix modeling, Expérimentation marketing, Tests géographiques, Marketing piloté par les données.

## Alternatives

| Nom de l'outil | Visites mensuelles | Modèle tarifaire | Comparer |
| :--- | :--- | :--- | :--- |
| [Triple Whale](https://openaitools.app/fr/tool/triple-whale) | 1 594 461 | Freemium, Payant | [Comparer](https://openaitools.app/fr/compare/triple-whale-vs-workmagic-io) |
| [Incremental](https://openaitools.app/fr/tool/incremental-ai-tradeswell-ai) | 6 880 | Tarifs sur demande | [Comparer](https://openaitools.app/fr/compare/incremental-ai-tradeswell-ai-vs-workmagic-io) |
| [Akkio](https://openaitools.app/fr/tool/akkio) | 19 527 | Freemium, Tarifs sur demande | [Comparer](https://openaitools.app/fr/compare/akkio-vs-workmagic-io) |
| [Growify](https://openaitools.app/fr/tool/growify) | 8 513 | Paid (quote-based); Contact for Pricing | [Comparer](https://openaitools.app/fr/compare/growify-vs-workmagic-io) |
| [BooleanMaths](https://openaitools.app/fr/tool/booleanmaths-pulse) | 30 692 | Essai gratuit, Tarifs sur demande | [Comparer](https://openaitools.app/fr/compare/booleanmaths-pulse-vs-workmagic-io) |
| [MyDataNinja](https://openaitools.app/fr/tool/mydataninja) | 1 662 | Freemium, Essai gratuit, Payant | [Comparer](https://openaitools.app/fr/compare/mydataninja-vs-workmagic-io) |
| [By the Numbers](https://openaitools.app/fr/tool/bythenumbersapp-com) | 11 605 | Essai gratuit, Payant | [Comparer](https://openaitools.app/fr/compare/bythenumbersapp-com-vs-workmagic-io) |
| [TrueROAS](https://openaitools.app/fr/tool/trueroas-io) | 3 655 | Essai gratuit, Payant | [Comparer](https://openaitools.app/fr/compare/trueroas-io-vs-workmagic-io) |
| [Polar Analytics](https://openaitools.app/fr/tool/polaranalytics-com) | 44 209 | Essai gratuit, Payant | [Comparer](https://openaitools.app/fr/compare/polaranalytics-com-vs-workmagic-io) |
| [Lebesgue](https://openaitools.app/fr/tool/lebesgue) | 23 737 | Freemium, Essai gratuit | [Comparer](https://openaitools.app/fr/compare/lebesgue-vs-workmagic-io) |
| [Third i](https://openaitools.app/fr/tool/thirdi) | 4 361 | Essai gratuit, Tarifs sur demande | [Comparer](https://openaitools.app/fr/compare/thirdi-vs-workmagic-io) |
| [Strique](https://openaitools.app/fr/tool/strique) | 1 067 | Payant, Tarifs sur demande | [Comparer](https://openaitools.app/fr/compare/strique-vs-workmagic-io) |

---
Source : https://openaitools.app/fr/tool/workmagic-io