Purpose는 월간 방문 190,862, 전월 대비 성장률 -22.9%, 무료 체험 가격 모델을 기록합니다. SHRED는 월간 방문 57,430, 성장률 -15.3%, 무료+유료, 무료 체험 가격 모델을 기록합니다.

Purpose is an AI personal mentor that helps you work through goals, decisions, habits and personal growth through ongoing conversation. Built on evidence-backed psychological frameworks and co-founded by Mark Manson, it learns about you quickly and turns challenges into clear, actionable steps.

SHRED is a fitness app that combines programming from elite coaches with an adaptive AI engine that adjusts weights, tempo, and rest every week based on your progress, equipment, and schedule. It supports both guided strength training and studio-style classes, and adds social features such as gym leaderboards and live workout feeds.
| 항목 / 지표 | ![]() | ![]() |
|---|---|---|
| 공식 도메인 | purpose.app | shred.app |
| 가격 모델 | 무료 체험 | 무료+유료, 무료 체험 |
| 월간 방문 수 | 19.09만 (190,862) | 5.74만 (57,430) |
| 전월 대비 트래픽 변화량 | -5.68만 (-22.9%) | -1.04만 (-15.3%) |
| 주요 시장 및 점유율 | 🇺🇸 미국 (24.5%) | 🇺🇸 미국 (47.4%) |
| 월 직접 방문 수 | 12.68만 | 9.89천 |
| 사용자 평점 | 4.2 | 4.2 |
| 지원 플랫폼 | 웹사이트 | 웹사이트 |

Purpose is an AI personal mentor that helps you work through goals, decisions, habits and personal growth through ongoing conversation. Built on evidence-backed psychological frameworks and co-founded by Mark Manson, it learns about you quickly and turns challenges into clear, actionable steps.
Honest, challenging feedback on personal and professional challenges, available at any hour through chat.
Guidance grounded in established psychological frameworks for mindset, well-being, relationships and confidence.
Personal quests guide you toward new habits and deeper self-awareness with structured follow-through.
Insights on your personality and abilities reveal blind spots and highlight the biggest opportunities for growth.

SHRED is a fitness app that combines programming from elite coaches with an adaptive AI engine that adjusts weights, tempo, and rest every week based on your progress, equipment, and schedule. It supports both guided strength training and studio-style classes, and adds social features such as gym leaderboards and live workout feeds.
Real-time AI recommends your next working weight, adjusts tempo, and times rest periods, then continues to adapt as you get stronger, faster, or leaner.
Programs such as Bulk, Cross-X, Athlete, Signature, Lean-X, and Define auto-progress from day one to advanced, replacing spreadsheet-style planning.
Pick the gear you actually have — full gym, small gym, hotel gym, home setup, or bodyweight only — and SHRED rebuilds the session, with instant substitution if your location changes.
Switch between structured Guided Strength Training and community-driven Studio Classes covering HIIT, yoga, dance cardio, and strength circuits.
30초 만에 헬스장 운동 계획을 만드는 무료 AI 퍼스널 트레이너

체계적인 자기 성찰과 성장을 원하는 사용자에게 이상적인 가이드 AI 일기와 감정 체크인을 제공합니다.

특화 강점Broad lifestyle agent with deep memory for routines and habits, though less centered purely on guided coaching.
특화 강점Broad lifestyle agent with deep memory for routines and habits, though less centered purely on guided coaching.

Purpose의 마음챙김 중심 초점에 맞춰 비공개 AI 일기와 성찰적 개인 성장 코칭을 제공합니다.
Purpose의 마음챙김 중심 초점에 맞춰 비공개 AI 일기와 성찰적 개인 성장 코칭을 제공합니다.

특화 강점Functions as a private AI thinking partner that reflects on your ideas, though less focused on structured habit trackers.
당신의 훈련 데이터로 만드는 적응형 AI 사이클링 코치
집과 헬스장을 위한 적응형 근력 운동을 짜주는 AI 퍼스널 트레이너

메시징 앱 전반에서 지속적인 대화 기억을 유지하여 전담 개인 성장 코치 역할을 합니다.
메시징 앱 전반에서 지속적인 대화 기억을 유지하여 전담 개인 성장 코치 역할을 합니다.