# folk

According to OpenAITools.app telemetry verified on 2026-11-11, folk (folk.app) is an AI platform indexed under AI Sales Assistant generating 226.23K monthly visits with a month-over-month traffic delta of -25.78K (-10.2%). Its primary geographic market is France (17.8% traffic share), and it operates on a Freemium, Free Trial, Paid pricing model. Top competing alternatives by monthly volume include Attio (1.65M visits/mo), Clay (1.27M visits/mo), Monaco (195.7K visits/mo).

The AI CRM for your entire sales motion

## Key Telemetry & Specifications

| Metric | Value |
| :--- | :--- |
| Tool Name | folk |
| Handle | folk-2-0 |
| Status | active |
| Origin | official |
| Maintenance | active |
| Official Domain | folk.app |
| Website URL | https://www.folk.app |
| Categories | AI Sales Assistant, AI CRM, AI Sales |
| Pricing Model | Freemium, Free Trial, Paid |
| Monthly Visits | 226,232 |
| MoM Traffic Change | -25,782 |
| MoM Growth Rate | -10.2% |
| Primary Market | France |
| Market Share | 17.8% |
| Direct Visits | 104,419 |
| Organic Search Visits | — |
| Social Visits | — |
| Referral Visits | 18,910 |
| Email Visits | 6,874 |
| Review Score | 4.4 |
| Saved Count | 3 |
| Supported Platforms | Website |
| Billing Platforms | stripe |
| Attributes | Features: Website; Pricing: Freemium; Pricing: Free Trial; Pricing: Paid |
| Tags | CRM, Contact Management, Sales, Lead Generation, Email Marketing, AI, Integrations, Team Collaboration, Pipeline Management, Dashboards |

## Overview

folk positions itself as "the AI CRM for your entire sales motion." Rather than a rigid enterprise database, it offers a flexible people-and-companies workspace you can shape around how your team actually sells. Contacts can be pulled in from LinkedIn, Gmail, Outlook, WhatsApp and a browser extension, then organized into groups, views and pipelines without a lengthy implementation project.

The AI layer is where folk differentiates. Relationship intelligence summarizes past interactions, AI assistants research prospects, score leads against your ICP, draft personalized icebreakers and run follow-ups, and "magic fields" enrich records automatically. Enrichment credits find verified emails and phone numbers, while messages, sequences and campaign analytics handle outreach across the channels your prospects already use.

folk is sold per member with a free two-week trial and no credit card requirement. Standard covers pipeline management, enrichment and AI assistants; Premium adds custom objects and deals, sequences, dashboards and API access; Enterprise adds security controls, group-level permissions, dedicated onboarding and priority support. The company advertises SOC 2 and GDPR compliance and lists thousands of customers on its site.

## Pricing & Plans

Freemium-style model with a free 2-week trial (no credit card). Standard from about $24/member/month billed yearly ($30 monthly); Premium about $48/member/month yearly ($60 monthly); Enterprise from about $80/member/month yearly ($100 monthly). Credit cards only; pricing scales by workspace member count.

## Key Features & Capabilities

- **AI Sales Assistants:** Research prospects, score leads against your ICP, draft icebreakers and summarize relationships so reps know who to prioritize.
- **Unified Contact & Pipeline Workspace:** Import contacts from LinkedIn, Gmail, Outlook, WhatsApp and the folkX extension, then organize them into groups, views and deal pipelines.
- **Enrichment & Magic Fields:** Monthly credits to find verified emails and phone numbers, plus AI-generated fields that keep records up to date automatically.
- **Messages, Sequences & Campaigns:** Run multi-channel outreach with templates, sequences, custom domains and campaign analytics tied directly to CRM records.
- **Phone Call Recording:** Prep, call, record and review conversations from your own number, with AI call summaries stored against the contact.

## Primary Use Cases

- **Run outreach without a sales ops team (Startup founders):** Prospect, enrich and message founders and investors from one lightweight workspace instead of stitching tools together.
- **Prioritize the right deals each morning (Sales teams):** Let AI assistants surface at-risk accounts, draft follow-ups and summarize last interactions so reps start the day focused.
- **Keep every client relationship in view (Agencies and consultancies):** Track leads, renewals and touchpoints across email, LinkedIn and WhatsApp, with dashboards for the whole book of business.
- **Manage warm intros and events at scale (Partnerships teams):** Capture contacts from events and referrals, then enrich and nurture them with sequences and reminders.

## Strengths

- Genuinely flexible, spreadsheet-like data model that adapts to your process
- Strong AI layer for research, lead scoring, enrichment and follow-ups
- Deep integrations with LinkedIn, Gmail, Outlook, WhatsApp and 5,000+ apps
- Per-member pricing with a no-card free trial and clear plan tiers

## Limitations

- Enrichment, message and AI credits are capped per plan and can run out on busy teams
- Several advanced capabilities (custom objects, sequences, dashboards, API) sit behind the Premium tier
- No phone-based human support on lower plans and credit-card-only billing

## Frequently Asked Questions

### Is there a free plan or trial?
folk starts every workspace with a free two-week trial that unlocks premium features and does not require a credit card. After the trial you must upgrade or your account is temporarily blocked, though your data is not immediately deleted.

### How does folk pricing work?
Pricing is per member per month and billed per workspace. Standard is around $24/member/month billed yearly, Premium around $48, and Enterprise starts around $80, each with a higher monthly rate if you pay month to month.

### What AI features are included?
AI assistants for research and follow-ups, magic fields for automatic enrichment, lead scoring against your ICP, relationship summaries and call recaps. Usage is measured in monthly credits that vary by tier.

### Which tools does folk integrate with?
Native sync with Gmail, Outlook, LinkedIn, WhatsApp and a Chrome extension, plus 5,000+ integrations, Zapier and Make apps, an MCP server and a REST API on higher plans.

### What is folk's monthly traffic and growth trend?
folk currently receives 226.23K monthly visits, with a month-over-month traffic change of -25.78K (-10.2% growth rate). Its primary source market is France (17.8% share), including 104.42K direct visits/mo and — organic search visits/mo.

### Is folk free? What is its pricing model?
folk operates on a Freemium, Free Trial, Paid pricing model. Freemium-style model with a free 2-week trial (no credit card). Standard from about $24/member/month billed yearly ($30 monthly); Premium about $48/member/month yearly ($60 monthly); Enterprise from about $80/member/month yearly ($100 monthly). Credit cards only; pricing scales by workspace member count. Supported billing and checkout platforms include: stripe.

### What are the best folk alternatives in 2026?
Based on OpenAITools.app category traffic and feature fit, the top five alternatives to folk are: 1. Attio (1.65M visits/mo); 2. Clay (1.27M visits/mo); 3. Monaco (195.7K visits/mo); 4. Ahoy AI (8.98K visits/mo); 5. Clarify (74.11K visits/mo).

### Which platforms and core AI capabilities does folk support?
folk is classified under AI Sales Assistant, AI CRM, AI Sales, supports the following platforms: Website, and its core capability tags include: CRM, Contact Management, Sales, Lead Generation, Email Marketing, AI.

## Alternatives

| Tool Name | Monthly Visits | Pricing Model | Compare |
| :--- | :--- | :--- | :--- |
| [Attio](https://openaitools.app/tool/attio) | 1,652,928 | Free Trial, Contact for Pricing | [Compare](https://openaitools.app/compare/attio-vs-folk-2-0) |
| [Clay](https://openaitools.app/tool/clay-2-0) | 1,267,465 | Freemium, Free Trial, Contact for Pricing | [Compare](https://openaitools.app/compare/clay-2-0-vs-folk-2-0) |
| [Monaco](https://openaitools.app/tool/monaco) | 195,703 | Paid | [Compare](https://openaitools.app/compare/folk-2-0-vs-monaco) |
| [Ahoy AI](https://openaitools.app/tool/ahoy-ai) | 8,976 | Paid | [Compare](https://openaitools.app/compare/ahoy-ai-vs-folk-2-0) |
| [Clarify](https://openaitools.app/tool/clarify) | 74,108 | Freemium, Paid, Contact for Pricing | [Compare](https://openaitools.app/compare/clarify-vs-folk-2-0) |
| [Brevo](https://openaitools.app/tool/brevo) | 6,527,382 | Freemium | [Compare](https://openaitools.app/compare/brevo-vs-folk-2-0) |
| [Sybill](https://openaitools.app/tool/sybill) | 127,349 | Free Trial, Paid | [Compare](https://openaitools.app/compare/folk-2-0-vs-sybill) |
| [Instantly](https://openaitools.app/tool/instantly) | 2,336,279 | Paid, Contact for Pricing | [Compare](https://openaitools.app/compare/folk-2-0-vs-instantly) |
| [Outreach](https://openaitools.app/tool/outreach) | 958,599 | Contact for Pricing | [Compare](https://openaitools.app/compare/folk-2-0-vs-outreach) |
| [Salesforce Agentforce (formerly Einstein)](https://openaitools.app/tool/salesforce-einstein) | 111,910,743 | Freemium | [Compare](https://openaitools.app/compare/folk-2-0-vs-salesforce-einstein) |
| [Gong – Revenue AI OS](https://openaitools.app/tool/gong-io) | 2,337,769 | Contact for Pricing | [Compare](https://openaitools.app/compare/folk-2-0-vs-gong-io) |

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Source: https://openaitools.app/tool/folk-2-0