# The North

According to OpenAITools.app telemetry verified on 2026-11-11, The North (thenorth.io) is an AI platform indexed under AI Copilot generating 2.09K monthly visits with a month-over-month traffic delta of -2.44K (-53.8%). Its primary geographic market is United States (68.4% traffic share), and it operates on a Freemium pricing model. Top competing alternatives by monthly volume include ITONICS (37.71K visits/mo), Ariso (9.8K visits/mo), Dart (36.56K visits/mo).

Turn goals into measurable outcomes

## Key Telemetry & Specifications

| Metric | Value |
| :--- | :--- |
| Tool Name | The North |
| Handle | the-north |
| Status | active |
| Origin | independent |
| Maintenance | active |
| Official Domain | thenorth.io |
| Website URL | https://thenorth.io |
| Categories | AI Copilot, AI Project Management, AI Productivity Tools |
| Pricing Model | Freemium |
| Monthly Visits | 2,094 |
| MoM Traffic Change | -2,435 |
| MoM Growth Rate | -53.8% |
| Primary Market | United States |
| Market Share | 68.4% |
| Direct Visits | 825 |
| Organic Search Visits | — |
| Social Visits | — |
| Referral Visits | 205 |
| Email Visits | 68 |
| Review Score | 3.9 |
| Saved Count | 0 |
| Supported Platforms | Website |
| Billing Platforms |  |
| Attributes | Features: Website; Pricing: Freemium |
| Tags | OKR, Project Management, Strategy, Goals, Initiatives, AI, Alignment, Metrics, Productivity, Remote Teams |

## Overview

North is built for organisations that already believe in outcome-based planning but are tired of running OKRs in spreadsheets. Instead of tracking tasks, North asks each team to name the metric it wants to change, then connects the initiatives that should move that number. The result is a workspace where a check-in answers a simple question: are we on pace, and what are we doing about it?

The product bundles three layers that are usually spread across different tools: a strategy layer for company vision and annual targets, a goals layer for hierarchical OKRs, and an initiatives layer for the projects that deliver them. Teams see the big picture through alignment views, while leads get a clear ranking of work by expected impact rather than by who shouted loudest.

Onboarding is deliberately light — the free plan lets a small team try outcome thinking before committing, and paid plans scale up with unlimited goals, more storage, private teams and priority support. North also invests heavily in education, publishing a full guide library on OKR practice alongside the software, which makes it a reasonable starting point for companies running OKRs for the first time.

## Pricing & Plans

Freemium. Free plan for up to 5 users and 5 goals with 10 MB storage. Basic is $5 per user/month, Business is $10 per user/month when billed annually (US$7 and US$14 monthly). Annual billing includes invoicing and Business adds free onboarding; nonprofits and eligible startups get 80% off.

## Key Features & Capabilities

- **Goal and OKR alignment:** Set company, department and team objectives with numeric key results, so everyone can see how their work ladders up to the wider plan.
- **Metric-based goal tracking:** Give each objective target metrics and review pacing in lightweight check-ins instead of long status meetings.
- **Initiative planning:** Tie day-to-day projects to the goals they are meant to move, and rank work by expected impact on the metric.
- **Team workspaces and check-ins:** Build org charts of who owns what, follow team check-in rhythm and recognise progress with awards.
- **Google SSO and integrations:** Sign in with Google and hook North into the rest of your stack on every plan, including the free tier.

## Primary Use Cases

- **Roll out company-wide OKRs (Chief Operating Officer):** A COO publishes annual targets, cascades them to departments and runs a Monday check-in rhythm where each team reports pacing against its metric.
- **Connect roadmap work to goals (Product lead):** An engineering or design lead links the roadmap to metric-moving initiatives so planning debates focus on impact, not on feature requests.
- **Align a distributed organisation (Remote team manager):** A distributed company uses shared goals and visible check-in status so remote team members can see how their work affects the whole.
- **Coach multiple clients on the same system (OKR coach):** A consultant deploys North across portfolio companies to replace the Google Sheets OKR templates clients were struggling to maintain.

## Strengths

- Clear free tier that lets a small team test the outcome-based workflow
- Pricing is low relative to enterprise OKR suites at $5–$10 per user/month
- Strong educational content on OKRs alongside the product
- Goal, initiative and strategy views live in one place rather than separate tools
- Google SSO and integrations available even on the free plan

## Limitations

- No native mobile apps; the app is web-based
- Some capabilities such as project management, SAML SSO and audit log are still marked as coming soon
- Free plan caps goals at 5 and storage at 10 MB
- Only public teams are available on Free and Basic, so private planning needs the Business tier

## Frequently Asked Questions

### How much does North cost?
North starts with a genuinely free plan limited to 5 users and 5 goals. Paid tiers are Basic at $5 per user/month and Business at $10 per user/month when billed annually (US$7 and US$14 respectively on monthly billing).

### Does North explain the OKR methodology?
Yes. North maintains a large library of guides on the OKR framework — the OKR cycle, weekly check-ins, stretch vs committed goals, aligning vs cascading, OKRs vs KPIs — plus templates for product, sales, marketing and leadership teams.

### Can I keep some teams private?
North supports public teams on every plan and adds private teams on the Business tier. Guests, multiple workspaces, custom email sending and a planned audit log are also part of Business.

### Are there discounts for nonprofits or startups?
Yes. Eligible nonprofits and academic institutions receive an 80% discount on all plans when billed annually, and early-stage startups (under two years old, under $1M ARR, 10 employees or fewer) can get 80% off the top plan for up to one year.

### What problems does North solve?
North is aimed at data-driven organisations that want to shift from output to outcome: it aligns teams under shared goals, tracks target metrics and helps prioritise the projects with the highest impact on those metrics.

### What is The North's monthly traffic and growth trend?
The North currently receives 2.09K monthly visits, with a month-over-month traffic change of -2.44K (-53.8% growth rate). Its primary source market is United States (68.4% share), including 825 direct visits/mo and — organic search visits/mo.

### Is The North free? What is its pricing model?
The North operates on a Freemium pricing model. Freemium. Free plan for up to 5 users and 5 goals with 10 MB storage. Basic is $5 per user/month, Business is $10 per user/month when billed annually (US$7 and US$14 monthly). Annual billing includes invoicing and Business adds free onboarding; nonprofits and eligible startups get 80% off. Supported billing and checkout platforms include: not listed.

### What are the best The North alternatives in 2026?
Based on OpenAITools.app category traffic and feature fit, the top five alternatives to The North are: 1. ITONICS (37.71K visits/mo); 2. Ariso (9.8K visits/mo); 3. Dart (36.56K visits/mo); 4. Nifty (99.05K visits/mo); 5. ScrumDesk (2.62K visits/mo).

### Which platforms and core AI capabilities does The North support?
The North is classified under AI Copilot, AI Project Management, AI Productivity Tools, supports the following platforms: Website, and its core capability tags include: OKR, Project Management, Strategy, Goals, Initiatives, AI.

## Alternatives

| Tool Name | Monthly Visits | Pricing Model | Compare |
| :--- | :--- | :--- | :--- |
| [ITONICS](https://openaitools.app/tool/itonics) | 37,713 | Contact for Pricing | [Compare](https://openaitools.app/compare/itonics-vs-the-north) |
| [Ariso](https://openaitools.app/tool/ariso) | 9,800 | Freemium, Contact for Pricing | [Compare](https://openaitools.app/compare/ariso-vs-the-north) |
| [Dart](https://openaitools.app/tool/dart) | 36,558 | Freemium | [Compare](https://openaitools.app/compare/dart-vs-the-north) |
| [Nifty](https://openaitools.app/tool/nifty) | 99,051 | Freemium, Free Trial | [Compare](https://openaitools.app/compare/nifty-vs-the-north) |
| [ScrumDesk](https://openaitools.app/tool/scrumdesk-com) | 2,624 | Freemium | [Compare](https://openaitools.app/compare/scrumdesk-com-vs-the-north) |
| [Tability](https://openaitools.app/tool/tability-io) | 1,379 | Free Trial, Paid, Contact for Pricing | [Compare](https://openaitools.app/compare/tability-io-vs-the-north) |
| [Scrumbuiss](https://openaitools.app/tool/scrumbuiss) | 1,819 | Freemium, Paid | [Compare](https://openaitools.app/compare/scrumbuiss-vs-the-north) |
| [Kroolo](https://openaitools.app/tool/kroolo) | 55,238 | Freemium | [Compare](https://openaitools.app/compare/kroolo-vs-the-north) |
| [Twiser](https://openaitools.app/tool/twiser) | 11,132 | Contact for Pricing | [Compare](https://openaitools.app/compare/the-north-vs-twiser) |
| [Ambient](https://openaitools.app/tool/ambient-us) | 4,099 | Contact for Pricing | [Compare](https://openaitools.app/compare/ambient-us-vs-the-north) |
| [Effy](https://openaitools.app/tool/effy) | 13,992 | Freemium, Contact for Pricing | [Compare](https://openaitools.app/compare/effy-vs-the-north) |
| [Windmill (Windy)](https://openaitools.app/tool/windy) | 24,480 | Contact for Pricing | [Compare](https://openaitools.app/compare/the-north-vs-windy) |

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Source: https://openaitools.app/tool/the-north