Explo vs XO Analytics

Connect Shopify, Google Ads, Facebook Ads and your CRM once; XO Analytics pulls and keeps the data synchronised automatically so there are no spreadsheets to maintain.

Everything important about your business — sales, average order value, growth rate and channel performance — is visualised on a single dashboard built for a quick read.

Each week the platform generates personalised, data-driven strategies that flag weak products and identify where ad budget is being wasted.

Go beyond reporting with concrete next steps: which campaigns to scale, which to pause, which products to reprice or promote.