Fathom vs Graphite Note

Automated model building for prediction, causal inference and optimisation, targeted at a specific business decision rather than generic exploratory modelling.

Ready-made packs for retail, eCommerce, CPG, manufacturing, hospitality and telco that pair industry-specific models with the decision logic, rules and constraints.

Answers recurring commercial questions such as promotion incrementality, price elasticity, assortment optimisation, churn uplift, inventory optimisation and production scheduling.

Each recommendation comes with an expected-impact view — for example projected margin, retained revenue or uplift — so teams can rank and justify the next move.