HeyGen 记录了 7,000,070 月访问量，月度环比增长为 +9.4%，定价为免费增值。Purpose 记录了 190,862 月访问量，增长率为 -22.9%，定价为免费试用。
Purpose is an AI personal mentor that helps you work through goals, decisions, habits and personal growth through ongoing conversation. Built on evidence-backed psychological frameworks and co-founded by Mark Manson, it learns about you quickly and turns challenges into clear, actionable steps.
| 维度 / 指标 |  | |
|---|---|---|
| 官方域名 | app.heygen.com | purpose.app |
| 定价模式 | 免费增值 | 免费试用 |
| 月访问量 | 700.01万 (7,000,070) | 19.09万 (190,862) |
| 月度环比流量变化 | +59.92万 (+9.4%) | -5.68万 (-22.9%) |
| 主要市场与份额 | 🇺🇸 美国 (18.5%) | 🇺🇸 美国 (24.5%) |
| 直接访问 / 月 | 410.12万 | 12.68万 |
| 用户评分 | 4.8 | 4.2 |
| 支持的平台 | 网站 | 网站 |
几分钟内把脚本变成影棚级 AI 数字人视频
可从 500 多位现成主持人中挑选、使用照片数字人，或训练外观与声音都像你的专属 Video Avatar，再直接由脚本生成口播视频。
把一条录像本地化为 175 种以上语言和方言，支持可编辑脚本、品牌术语表、音色切换以及母语审校席位。
代理式工作流可把想法扩展为完整成片，更高档位可调用领先的视频与图像生成模型。
可加入测验、分支与决策节点，通过链接嵌入视频，并导出 SCORM 包，让内容直接进入企业学习系统。
Purpose is an AI personal mentor that helps you work through goals, decisions, habits and personal growth through ongoing conversation. Built on evidence-backed psychological frameworks and co-founded by Mark Manson, it learns about you quickly and turns challenges into clear, actionable steps.
Honest, challenging feedback on personal and professional challenges, available at any hour through chat.
Guidance grounded in established psychological frameworks for mindset, well-being, relationships and confidence.
Personal quests guide you toward new habits and deeper self-awareness with structured follow-through.
Insights on your personality and abilities reveal blind spots and highlight the biggest opportunities for growth.
专项更强All-in-one mobile and web video editor equipped with built-in AI avatar and captioning tools.
专项更强Provides industry-leading voice cloning and speech synthesis for realistic avatar narration.
专项更强Provides industry-leading voice cloning and speech synthesis for realistic avatar narration.
专项更强Offers browser-based video creation with AI avatar and voice generation tools.
提供好上手的 AI 虚拟人视频制作与真人说话模板，免费额度大方但剪辑工具较简单。
专注于企业培训与演示的行业领先AI数字人制作工具，不过模板选择和价格体系有所不同。
专注于实时对话式数字人和真人出镜视频，提供比 HeyGen 工作室构建器更强的互动能力。
Converts URLs and scripts into avatar-led marketing videos, offering a simpler workflow tailored for e-commerce ads.
Converts URLs and scripts into avatar-led marketing videos, offering a simpler workflow tailored for e-commerce ads.
Generates avatar-led translation and marketing videos from text, combining desktop software familiarity with cloud rendering.
Generates avatar-led translation and marketing videos from text, combining desktop software familiarity with cloud rendering.
专项更强Focuses heavily on multilingual video dubbing and automated subtitle generation.
专注于将文档转化为带数字人的互动式职场培训视频，不过营销向的自定义功能相对较少。
专注于将文档转化为带数字人的互动式职场培训视频，不过营销向的自定义功能相对较少。
