TabSquare vs WorkMagic

Run automated geo and holdout experiments that measure true causal lift, with the vendor reporting a 98% test success rate versus an industry average near 70%.

Calibrate a multi-touch attribution model with verified lift results so channel and creative-level credit reflects real incremental impact across all sales channels.

A real-time MMM calibrated on historical data plus live test results, producing budget projections that land within roughly 10% of actual performance.

Quantify the impact of ads on sales channels beyond the one they ran in, so ROAS reflects the whole funnel rather than a single platform.