B2Brain vs Backtrack 2.0

Scan badges and business cards from the booth or off the floor in under five seconds, with automatic enrichment of email, LinkedIn and firmographic data.

Reps speak their context into a voice note or type a quick note in one tap; transcription, tagging and follow-up actions happen automatically.

Contacts are scored against your ideal customer profile in real time, so reps know which conversation is worth pursuing while it is still happening.

Send a one-tap dual calendar invite to the prospect and the right account executive before the prospect leaves the booth, then auto-create the deal in CRM.

Capture devices start and stop according to each attendee's scheduled agenda, so 1:1 meetings are recorded automatically without manual intervention from staff.

Recordings are transcribed with AI tuned for hosted buyer programs and noisy event halls, producing clean text without anyone taking notes live.

Each meeting becomes a structured summary covering buyer intent, objections, priorities, next steps and overall sentiment.

Sponsor-level reports quantify meetings with a next step, follow-up meetings, and conversations progressing toward calls or RFPs.