B2Brain

B2Brain targets a specific failure mode in B2B event marketing: a booth conversation happens, the badge gets scanned, and three days later the SDR team receives a CSV with no context and no meetings booked. The company frames the problem with its own metric, Leads-to-Meeting (LTM), the ratio of meetings booked to qualified booth leads, and argues that conversion probability collapses from roughly 85% within two hours of a conversation to about 9% after a week.

Its answer is to move commitment into the booth itself. A rep scans a badge, adds a voice or text note in seconds, and fires off a dual calendar invite to the prospect and the correct account executive while the prospect is still standing there. Real-time ICP scoring tells the rep which conversations deserve that treatment. The app is built offline-first on native iOS, so it keeps working through patchy venue WiFi and queues data to sync when the connection returns, and it handles the rush-hour pattern of batch badge scans followed by notes later.

The platform then carries that data across the full event arc: pre-show attendee-list matching against your CRM, live capture and meeting booking on the floor, and a morning-after pipeline report that traces leads to meetings to deals to revenue with per-rep attribution. Pricing is per event and per user, with the first event free for up to two users, so teams can pilot without a budget commitment.