
SpecialistPlan, approve and schedule social content with your whole team in one place
SpecialistPlan, approve and schedule social content with your whole team in one place
Postly: Automates multi-channel publishing via AI agents, but has less extensive developer-focused API documentation for custom applications. Blotato records 348,328 monthly visits with -6.3% month-over-month growth and Free Trial, Paid pricing. Postly records 73,916 monthly visits with +17.9% growth and Freemium, Paid pricing.
Agentic AI social media scheduler where your AI agent plans, you approve, Postly publishes
| Dimension / Metric | ![]() | |
|---|---|---|
| Official Domain | blotato.com | postly.ai |
| Pricing Model | Free Trial, Paid | Freemium, Paid |
| Monthly Visits | 348.33K (348,328) | 73.92K (73,916) |
| MoM Traffic Delta | -23.25K (-6.3%) | +11.23K (+17.9%) |
| Primary Market & Share | 🇺🇸 United States (55%) | 🇺🇸 United States (29.7%) |
| Direct Visits / mo | 157.09K | 47.99K |
| User Rating | 4.2 | 4.2 |
| Supported Platforms | Website | Website |

The social media API and MCP server for AI agents
A single create_post call publishes to X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky and Pinterest without per-platform SDKs or OAuth apps.
Connect the MCP endpoint and publishing tools appear natively in Claude, ChatGPT, Cursor, Codex and other agents, with REST at backend.blotato.com and official n8n/Make nodes as alternatives.
Post immediately, at a timestamp, or ask the agent for the next free slot, including recurring weekly slots per platform and per account.
List conversations, read threads, reply and send DMs from the agent; build keyword-triggered comment-to-DM funnels on Instagram and Facebook with their own analytics.
Agentic AI social media scheduler where your AI agent plans, you approve, Postly publishes
Connect a compatible AI agent, brief it on a campaign, then review and approve channel-specific drafts before Postly schedules them.
Plan and publish to Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, X, Threads, Bluesky, Google Business Profile, Telegram, Slack and other supported destinations.
Content, channels and posting times are confirmed by a human before anything goes live, which suits agencies with client approvals.
Find creators by niche and audience stats, agree on a brief and rate, or join as a creator to take sponsored campaigns.

SpecialistPlan, approve and schedule social content with your whole team in one place
SpecialistPlan, approve and schedule social content with your whole team in one place
Free / Open-sourceAgentic social media scheduling for 30+ channels

SpecialistSpecializes deeply in LinkedIn growth and AI content creation, but does not support multi-platform agentic APIs.
SpecialistSpecializes deeply in LinkedIn growth and AI content creation, but does not support multi-platform agentic APIs.

SpecialistSocial media management, scheduling and X/Twitter tools in one place
SpecialistSocial media management, scheduling and X/Twitter tools in one place

AI-Powered Social Media Management, Scheduling and Analytics
AI-Powered Social Media Management, Scheduling and Analytics

SpecialistSchedule, analyze, and collaborate on social content — with an AI writing assistant
SpecialistSchedule, analyze, and collaborate on social content — with an AI writing assistant

SpecialistAI-powered social media management for teams and agencies
SpecialistAI-powered social media management for teams and agencies
Combines visual calendars and AI assistants for scheduling, but lacks native MCP server integration for LLM agents.
Combines visual calendars and AI assistants for scheduling, but lacks native MCP server integration for LLM agents.
Schedule, automate, and reply across 12 social networks from one workspace

Features strong AI content generation and scheduling tools, but lacks dedicated MCP server capabilities for direct agent control.
Features strong AI content generation and scheduling tools, but lacks dedicated MCP server capabilities for direct agent control.

SpecialistSchedule, engage, monitor and report across every social channel
SpecialistSchedule, engage, monitor and report across every social channel

SpecialistSchedule, automate and AI-generate your social media from one dashboard
SpecialistSchedule, automate and AI-generate your social media from one dashboard