Connects researchers with a massive marketplace of verified human subjects for surveys, offering broader respondent scale than Branded.
#1Fillout records 3,923,917 monthly visits with -9.7% month-over-month growth and Freemium pricing. Branded records 3,704,728 monthly visits with +6.6% growth and Contact for Pricing pricing.

Targeted research audiences with AI-verified data quality
| Dimension / Metric | ![]() | |
|---|---|---|
| Official Domain | fillout.com | gobranded.com |
| Pricing Model | Freemium | Contact for Pricing |
| Monthly Visits | 3.92M (3,923,917) | 3.7M (3,704,728) |
| MoM Traffic Delta |
| -423.16K (-9.7%) |
| +228.97K (+6.6%) |
| Primary Market & Share | 🇺🇸 United States (38.6%) | 🇺🇸 United States (84%) |
|---|
| Direct Visits / mo | 2.31M | 1.8M |
|---|
| User Rating | 4.4 | 4.1 |
|---|
| Supported Platforms | Website | Website |
|---|
Build powerful forms, surveys and quizzes with AI in minutes
Describe the form you need in plain language and Zite generates a branded form with logic, file uploads, and payments.
Add conditional logic, intelligent routing, and multi-step workflows to automate what happens after each response.
Respondents can log in to update their answers, and forms can be restricted to internal users only.
Use custom themes, fonts, logos, custom CSS, your own domain, and embed forms as popups, sliders, or full-screen pages.

Targeted research audiences with AI-verified data quality
Recruit from 100+ consumer segments and industries, from first-time homebuyers to niche professional groups, based on detailed profiling.
Connect to custom audiences in real time through the Audience API and route qualified participants straight into your own research programming tools.
AI verification of participant responses removes poor actors and protects data integrity before insights reach decision-makers.
Support webcam studies, emotional AI research, surveys, and concept testing, with the flexibility to use your own tools or a third-party platform.
Connects researchers with a massive marketplace of verified human subjects for surveys, offering broader respondent scale than Branded.
#1
Automates qualitative customer research by moderating live user interviews at scale and synthesizing insights into actionable reports.
#2Broader template library and multi-channel sharing features, but less flexible multi-page layout customization than Fillout.
Runs AI-moderated qualitative interviews and automated research studies at scale, replacing traditional panel surveys with interactive conversations.
SpecialistSuperior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities.

Captures video-based consumer surveys and interviews, using AI to automatically analyze emotional sentiment and thematic feedback.

SpecialistSources verified B2B professionals and healthcare experts for specialized respondent recruitment, though with less automated consumer panel volume.


Faster AI form generation with built-in logic, but fewer advanced database integration and multi-page routing features.

SpecialistAI quiz, poll and survey builder that turns traffic into leads

Includes unique MCP server support and fast AI form generation, but less mature ecosystem and third-party integrations.
Free / Open-sourceFully open-source form builder with AI assistance, but lacks some of the advanced visual design customizability of Fillout.

SpecialistConducts voice and chat-based qualitative customer interviews, automatically analyzing transcripts into comprehensive market research reports.
Connects researchers with a massive marketplace of verified human subjects for surveys, offering broader respondent scale than Branded.
Automates qualitative customer research by moderating live user interviews at scale and synthesizing insights into actionable reports.
Runs AI-moderated qualitative interviews and automated research studies at scale, replacing traditional panel surveys with interactive conversations.
SpecialistSuperior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities.
Captures video-based consumer surveys and interviews, using AI to automatically analyze emotional sentiment and thematic feedback.
SpecialistSources verified B2B professionals and healthcare experts for specialized respondent recruitment, though with less automated consumer panel volume.
SpecialistAI quiz, poll and survey builder that turns traffic into leads
SpecialistConducts voice and chat-based qualitative customer interviews, automatically analyzing transcripts into comprehensive market research reports.