Broader template library and multi-channel sharing features, but less flexible multi-page layout customization than Fillout.
Fillout records 3,923,917 monthly visits with -9.7% month-over-month growth and Freemium pricing. Hex records 782,737 monthly visits with +10.8% growth and Freemium, Free Trial, Paid, Contact for Pricing, Free pricing.

An agentic analytics platform that turns questions into governed, trusted answers
| Dimension / Metric | ![]() | |
|---|---|---|
| Official Domain | fillout.com | hex.tech |
| Pricing Model | Freemium | Freemium, Free Trial, Paid, Contact for Pricing, Free |
| Monthly Visits | 3.92M (3,923,917) | 782.74K (782,737) |
| MoM Traffic Delta | -423.16K (-9.7%) | +76.58K (+10.8%) |
| Primary Market & Share | 🇺🇸 United States (38.6%) | 🇺🇸 United States (64.1%) |
| Direct Visits / mo | 2.31M | 621.75K |
| User Rating | 4.4 | 4.7 |
| Supported Platforms | Website | Website |
Build powerful forms, surveys and quizzes with AI in minutes
Describe the form you need in plain language and Zite generates a branded form with logic, file uploads, and payments.
Add conditional logic, intelligent routing, and multi-step workflows to automate what happens after each response.
Respondents can log in to update their answers, and forms can be restricted to internal users only.
Use custom themes, fonts, logos, custom CSS, your own domain, and embed forms as popups, sliders, or full-screen pages.

An agentic analytics platform that turns questions into governed, trusted answers
Ask a question in plain language and get a reasoned answer with the SQL, charts and tables behind it, available in the Hex workspace, in Slack and from developer tools.
Write SQL, Python and R side by side in one project, then turn cells into interactive, parameterised data apps and dashboards without a separate BI authoring tool.
Centralise metrics, semantics and corporate definitions so answers stay consistent, and see exactly where the agent lacked grounding so you can fix it.
Run graded, rubric-based test suites against the agent to measure answer quality and catch regressions as your data and context evolve.
Broader template library and multi-channel sharing features, but less flexible multi-page layout customization than Fillout.
Faster for ad hoc statistical analysis and data visualization from natural language, but lacks Hex's robust notebook workflows.
Faster for ad hoc statistical analysis and data visualization from natural language, but lacks Hex's robust notebook workflows.
SpecialistSuperior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities.
SpecialistSuperior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities.

Faster AI form generation with built-in logic, but fewer advanced database integration and multi-page routing features.

SpecialistAI quiz, poll and survey builder that turns traffic into leads
SpecialistAI quiz, poll and survey builder that turns traffic into leads

Includes unique MCP server support and fast AI form generation, but less mature ecosystem and third-party integrations.

SpecialistOffers a spreadsheet-based interface with live data and Python execution, but lacks Hex's structured data app builder.
SpecialistOffers a spreadsheet-based interface with live data and Python execution, but lacks Hex's structured data app builder.
Free / Open-sourceFully open-source form builder with AI assistance, but lacks some of the advanced visual design customizability of Fillout.

Simpler plain-English querying and dashboard generation for databases, but lacks Hex's advanced polyglot notebook environment.
Simpler plain-English querying and dashboard generation for databases, but lacks Hex's advanced polyglot notebook environment.

SpecialistAI-moderated voice and video interviews that scale survey research to thousands of people at once

Clean conversational form generation with robust response analysis, but less advanced database connectivity and layout options.
Clean conversational form generation with robust response analysis, but less advanced database connectivity and layout options.
SpecialistSpecializes in embedded white-label customer dashboards, but less suited for internal data team ad hoc analysis than Hex.
SpecialistSpecializes in embedded white-label customer dashboards, but less suited for internal data team ad hoc analysis than Hex.