
Targeted research audiences with AI-verified data quality
Fillout records 3,923,917 monthly visits with -9.7% month-over-month growth and Freemium pricing. Yabble records 2,437 monthly visits with -12.1% growth and Paid pricing.

Effortless audience insights, as easy as 1, 2, 3.
| Dimension / Metric | ![]() | |
|---|---|---|
| Official Domain | fillout.com | yabble.com |
| Pricing Model | Freemium | Paid |
| Monthly Visits | 3.92M (3,923,917) | 2.44K (2,437) |
| MoM Traffic Delta | -423.16K (-9.7%) |
| -337 (-12.1%) |
| Primary Market & Share | 🇺🇸 United States (38.6%) | 🇺🇸 United States (100%) |
|---|
| Direct Visits / mo | 2.31M | 959 |
|---|
| User Rating | 4.4 | 4.3 |
|---|
| Supported Platforms | Website | Website |
|---|
Build powerful forms, surveys and quizzes with AI in minutes
Describe the form you need in plain language and Zite generates a branded form with logic, file uploads, and payments.
Add conditional logic, intelligent routing, and multi-step workflows to automate what happens after each response.
Respondents can log in to update their answers, and forms can be restricted to internal users only.
Use custom themes, fonts, logos, custom CSS, your own domain, and embed forms as popups, sliders, or full-screen pages.

Effortless audience insights, as easy as 1, 2, 3.
Build synthetic AI personas that represent a target audience and quiz them on concepts, branding and marketing imagery to validate ideas before launch.
An AI research assistant that answers business questions in natural language, summarises findings and surfaces drivers behind audience behaviour.
Upload open-ended survey or feedback text and let Count automatically theme, classify and count responses to reveal trends, sentiment and representative comments.
Process large volumes of qualitative responses in a fraction of the time manual coding takes, with sample comments attached to every theme.

Targeted research audiences with AI-verified data quality
Broader template library and multi-channel sharing features, but less flexible multi-page layout customization than Fillout.
Qualitative research depth at survey scale, moderated by AI
SpecialistSuperior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities.

Turn customer voices into confident decisions


AI-native customer intelligence platform that turns every customer conversation into context

Faster AI form generation with built-in logic, but fewer advanced database integration and multi-page routing features.

SpecialistAI quiz, poll and survey builder that turns traffic into leads

Includes unique MCP server support and fast AI form generation, but less mature ecosystem and third-party integrations.
Free / Open-sourceFully open-source form builder with AI assistance, but lacks some of the advanced visual design customizability of Fillout.

SpecialistAI-moderated voice and video interviews that scale survey research to thousands of people at once

Turn every piece of customer feedback into a ranked, actionable issue
Targeted research audiences with AI-verified data quality
Qualitative research depth at survey scale, moderated by AI
SpecialistSuperior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities.
AI-native customer intelligence platform that turns every customer conversation into context
SpecialistAI quiz, poll and survey builder that turns traffic into leads
Turn every piece of customer feedback into a ranked, actionable issue