
SpecialistFocuses on science-backed functional music for sleep and focus rather than traditional guided meditation courses.
SpecialistFocuses on science-backed functional music for sleep and focus rather than traditional guided meditation courses.
Headspace records 1,686,204 monthly visits with +4.3% month-over-month growth and Free Trial, Paid pricing. SpoiledChild™ records 5,166,741 monthly visits with +2.9% growth and Paid pricing.
Science-backed meditation, sleep and mental health support in one app
| Dimension / Metric | ![]() | |
|---|---|---|
| Official Domain | headspace.com | spoiledchild.com |
| Pricing Model | Free Trial, Paid | Paid |
| Monthly Visits | 1.69M (1,686,204) | 5.17M (5,166,741) |
| MoM Traffic Delta | +69.88K (+4.3%) | +144.06K (+2.9%) |
| Primary Market & Share | 🇺🇸 United States (43%) | 🇺🇸 United States (93.5%) |
| Direct Visits / mo | 836.71K | 492.32K |
| User Rating | 4.3 | 4.1 |
| Supported Platforms | Website | Website |
Science-backed meditation, sleep and mental health support in one app
1,000+ expert-led meditations, courses and mindfulness exercises spanning beginner basics, everyday calm, work focus and parenting.
Wind-downs, sleepcasts, soundscapes, sleep music and white noise designed to help you fall asleep faster and stay asleep.
Access to trained mental health coaches and online therapy, with additional psychiatry services available through employer and health plan programs.
An in-app AI companion that learns your preferences and recommends personalized content based on how you feel and what you want to work on.

Intelligent skin, hair and wellness routines personalized by SpoiledBrain AI
A proprietary machine learning algorithm that reads your profile and goals, crosses them with millions of data points, and outputs the exact products to use for your hair, skin and wellness concerns.
A guided questionnaire that turns concerns like thinning hair, wrinkles, dullness or lack of firmness into a ready-made product capsule instead of generic bestsellers.
Targeted lines for hair strength, growth and damage, plus skin formulas for wrinkles, firmness, blemishes and brightening, so you can shop by concern rather than by category.
Ingestible formulas such as liquid collagen, biotin serum, magnesium and multivitamins sit alongside topical creams and serums for an inside-out routine.

SpecialistFocuses on science-backed functional music for sleep and focus rather than traditional guided meditation courses.
SpecialistFocuses on science-backed functional music for sleep and focus rather than traditional guided meditation courses.

SpecialistFree psychological tests with an AI mental coach who explains your results
SpecialistFree psychological tests with an AI mental coach who explains your results

Provides conversational AI emotional support and therapist matching, rather than self-guided mindfulness programs.
Provides conversational AI emotional support and therapist matching, rather than self-guided mindfulness programs.

SpecialistEmphasizes reflective journaling and emotional pattern tracking over structured mindfulness audio tracks.
SpecialistEmphasizes reflective journaling and emotional pattern tracking over structured mindfulness audio tracks.

SpecialistOffers private AI journal coaching for personal growth, but omits guided sleep stories and meditation exercises.
SpecialistOffers private AI journal coaching for personal growth, but omits guided sleep stories and meditation exercises.

Provides structured cognitive behavioral chat support, but lacks Headspace's extensive library of sleepcasts and guided meditation.
Provides structured cognitive behavioral chat support, but lacks Headspace's extensive library of sleepcasts and guided meditation.

SpecialistBlends journaling with emotional analysis and mental models, but lacks Headspace's broad wellness content library.
SpecialistBlends journaling with emotional analysis and mental models, but lacks Headspace's broad wellness content library.
AI mental health companion and online therapy marketplace
AI mental health companion and online therapy marketplace

Combines guided mindfulness with immersive visual experiences, but relies heavily on virtual reality or specialized apps.
Combines guided mindfulness with immersive visual experiences, but relies heavily on virtual reality or specialized apps.
SpecialistDelivers personalized skincare and routine recommendations via selfie analysis, tailored for beauty brand customer engagement.
SpecialistDelivers personalized skincare and routine recommendations via selfie analysis, tailored for beauty brand customer engagement.

Delivers interactive voice and chat coaching for mental health, but offers fewer traditional meditation resources.
Delivers interactive voice and chat coaching for mental health, but offers fewer traditional meditation resources.

SpecialistAnalyzes a single selfie to generate a personalized grooming, hair, and skincare preview plan.
SpecialistAnalyzes a single selfie to generate a personalized grooming, hair, and skincare preview plan.