Klaviyo records 6,674,207 monthly visits with +6.1% month-over-month growth and Paid pricing. MagicFormula records 0 monthly visits with — growth and Freemium pricing.
The AI-powered B2C CRM for email, SMS, and personalized marketing at scale
Turn plain-language requests into spreadsheet and SQL formulas
| Dimension / Metric | | |
|---|---|---|
| Official Domain | klaviyo.com | chromewebstore.google.com |
| Pricing Model | Paid | Freemium |
| Monthly Visits | 6.67M (6,674,207) | 0 (0) |
| MoM Traffic Delta | +384.25K (+6.1%) | 0 (—) |
| Primary Market & Share | 🇺🇸 United States (38.7%) | 🌐 Global (—) |
| Direct Visits / mo | 4.43M | 0 |
| User Rating | 4.6 | 4 |
| Supported Platforms | Website | Browser Extension |
The AI-powered B2C CRM for email, SMS, and personalized marketing at scale
Every contact, event, and channel feeds one profile so segmentation, personalization, and reporting stay consistent.
An agent that plans calendars, drafts campaigns, audits flows, and recommends next actions using your business context.
Build campaigns and automated flows across email, SMS, RCS, WhatsApp, push, and social from one interface.
Forecast lifetime value, churn risk, and expected next purchase date to target the right customers at the right time.
Turn plain-language requests into spreadsheet and SQL formulas
Describe the calculation or result you need in plain language and receive a finished formula you can paste directly into your sheet.
Works across Excel, Google Sheets, Airtable and SQL, so you can move between spreadsheet and database tasks without switching tools.
Turns natural-language requests into SQL statements, helping users who are comfortable with data but not with query syntax.
Aims to cut the classic mistakes of hand-written formulas — mismatched brackets, wrong references and broken ranges.
SpecialistAutonomous enterprise AI agents and CRM intelligence powered by Salesforce Data 360 and Atlas.
SpecialistAutonomous enterprise AI agents and CRM intelligence powered by Salesforce Data 360 and Atlas.
Broader general-purpose email marketing features, but less specialized ecommerce data segmentation compared to Klaviyo.
Broader general-purpose email marketing features, but less specialized ecommerce data segmentation compared to Klaviyo.
Offers more integrated multi-channel tools like WhatsApp and live chat, but less advanced ecommerce predictive analytics.
Offers more integrated multi-channel tools like WhatsApp and live chat, but less advanced ecommerce predictive analytics.
Simpler and more affordable for basic newsletter design, but lacks advanced predictive segmentation and revenue analytics.
Simpler and more affordable for basic newsletter design, but lacks advanced predictive segmentation and revenue analytics.
Includes built-in landing page builders and webinars, but lacks Klaviyo's deep online store revenue attribution tracking.
Includes built-in landing page builders and webinars, but lacks Klaviyo's deep online store revenue attribution tracking.
SpecialistEmail marketing with AI send-time optimization to lift opens
SpecialistEmail marketing with AI send-time optimization to lift opens
Provides exceptionally powerful CRM automation workflows, but has a steeper learning curve for simple email campaigns.
Provides exceptionally powerful CRM automation workflows, but has a steeper learning curve for simple email campaigns.
AI spreadsheet agent for Excel and Google Sheets
ChatGPT inside Google Sheets and Excel, with no API keys required
ChatGPT inside Google Sheets and Excel, with no API keys required
AI spreadsheet assistant for formulas, pivots and analysis
AI spreadsheet assistant for formulas, pivots and analysis
AI data analyst that turns plain-English questions into charts, dashboards and clean spreadsheets
AI data analyst that turns plain-English questions into charts, dashboards and clean spreadsheets
Better native integration with WhatsApp and messaging channels for Shopify, but a smaller ecosystem of pre-built integrations.
Better native integration with WhatsApp and messaging channels for Shopify, but a smaller ecosystem of pre-built integrations.
