MagicFormula records 0 monthly visits with — month-over-month growth and Freemium pricing. Mailchimp records 10,071,636 monthly visits with +1.1% growth and Freemium pricing.
Turn plain-language requests into spreadsheet and SQL formulas
AI-assisted email and SMS marketing that turns audiences into customers
| Dimension / Metric | | |
|---|---|---|
| Official Domain | chromewebstore.google.com | mailchi.mp |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 0 (0) | 10.07M (10,071,636) |
| MoM Traffic Delta | 0 (—) | +105.62K (+1.1%) |
| Primary Market & Share | 🌐 Global (—) | 🇺🇸 United States (54%) |
| Direct Visits / mo | 0 | 5.77M |
| User Rating | 4 | 4.4 |
| Supported Platforms | Browser Extension | Website |
Turn plain-language requests into spreadsheet and SQL formulas
Describe the calculation or result you need in plain language and receive a finished formula you can paste directly into your sheet.
Works across Excel, Google Sheets, Airtable and SQL, so you can move between spreadsheet and database tasks without switching tools.
Turns natural-language requests into SQL statements, helping users who are comfortable with data but not with query syntax.
Aims to cut the classic mistakes of hand-written formulas — mismatched brackets, wrong references and broken ranges.
AI-assisted email and SMS marketing that turns audiences into customers
Drag-and-drop templates, reusable layouts, and guided steps to design and send newsletters or promotional emails without a designer.
Build automated journeys triggered by signups, purchases, birthdays, or inactivity, including welcome and abandoned-cart series.
Generate draft copy and subject lines, and use data-driven send-time suggestions to improve engagement.
Tag, segment, and filter contacts, and track engagement history in a searchable audience database.
Provides deeper e-commerce data integration and advanced segmentation, but steeper learning curve than Mailchimp.
Provides deeper e-commerce data integration and advanced segmentation, but steeper learning curve than Mailchimp.
Offers robust multi-channel marketing and transactional emails, but with simpler CRM workflows than Mailchimp.
Offers robust multi-channel marketing and transactional emails, but with simpler CRM workflows than Mailchimp.
Features a cleaner, more intuitive drag-and-drop editor, but fewer advanced enterprise automation features.
Features a cleaner, more intuitive drag-and-drop editor, but fewer advanced enterprise automation features.
Includes built-in landing page builders and webinars, but interface feels busier than Mailchimp.
Includes built-in landing page builders and webinars, but interface feels busier than Mailchimp.
SpecialistSpecializes in cold email outreach and deliverability infrastructure rather than inbound newsletter marketing.
SpecialistSpecializes in cold email outreach and deliverability infrastructure rather than inbound newsletter marketing.
Delivers vastly more powerful CRM and complex automation workflows, but less beginner-friendly interface.
Delivers vastly more powerful CRM and complex automation workflows, but less beginner-friendly interface.
SpecialistExcels at generating enterprise-grade on-brand marketing content, but lacks native email delivery infrastructure.
SpecialistExcels at generating enterprise-grade on-brand marketing content, but lacks native email delivery infrastructure.
AI spreadsheet agent for Excel and Google Sheets
ChatGPT inside Google Sheets and Excel, with no API keys required
ChatGPT inside Google Sheets and Excel, with no API keys required
SpecialistSupports interactive AMP emails inside the inbox, but narrower general-purpose marketing automation features.
SpecialistSupports interactive AMP emails inside the inbox, but narrower general-purpose marketing automation features.
AI spreadsheet assistant for formulas, pivots and analysis
AI spreadsheet assistant for formulas, pivots and analysis
AI data analyst that turns plain-English questions into charts, dashboards and clean spreadsheets
AI data analyst that turns plain-English questions into charts, dashboards and clean spreadsheets
