How do Salesforce Agentforce (formerly Einstein) and Thena compare in monthly traffic?

Salesforce Agentforce (formerly Einstein) has 111,910,743 monthly visits, while Thena has 9,781. Traffic estimates describe audience size, not product quality.

How do their growth rates compare?

Salesforce Agentforce (formerly Einstein) has a month-over-month growth rate of +2.2%; Thena has -29.4%.

How does pricing compare?

Salesforce Agentforce (formerly Einstein): Freemium. Existing Enterprise+ customers can start free via Salesforce Foundations ($0); usage-based options include Flex Credits at $500 per 100,000 credits ($0.10 per standard action, $0.15 per voice action), $2 per customer conversation, or $2 per Help Agent resolution, while unmetered employee seat add-ons cost $125–$150/user/month and Max (Agentforce 1) Editions start at $550/user/month. Thena: Freemium, Paid, Contact for Pricing. A free plan is available with no credit card required. Paid tiers are billed annually per user: Starter at $29/user/month (including Slack and email, up to 5 seats and 1,000 tickets/month), Standard at $79/user/month adding AI web chat, AI agent studio, MCP and APIs, and Enterprise at $119/user/month adding AI agent custom deployments, MS Teams, enterprise APIs and enterprise security. A tailored demo is offered for larger rollouts.

Open AI Tools

Salesforce Agentforce (formerly Einstein) vs Thena — Traffic (111.91M vs 9.78K), Pricing & Verdict | Open AI Tools

Head-to-Head Benchmark

Salesforce Agentforce (formerly Einstein) vs Thena

Q: What are alternatives to Salesforce Agentforce (formerly Einstein) and Thena?

Other tools in related categories include tawk.to, Zapier, Intercom, Intercom, Gong – Revenue AI OS.

Salesforce Agentforce (formerly Einstein) records 111,910,743 monthly visits with +2.2% month-over-month growth and Freemium pricing. Thena records 9,781 monthly visits with -29.4% growth and Freemium, Paid, Contact for Pricing pricing.

Salesforce Agentforce (formerly Einstein)FreemiumTraffic Leader

Autonomous enterprise AI agents and CRM intelligence powered by Salesforce Data 360 and Atlas.

Monthly Visits

111.91M

MoM Velocity

+2.2%

Top Market

🇺🇸 United States

View Salesforce Agentforce (formerly Einstein) Analysis salesforce.com

ThenaFreemium, Paid, Contact for Pricing

Resolve B2B customer issues where they start: Slack, email and chat

Monthly Visits

9.78K

MoM Velocity

-29.4%

Top Market

🇺🇸 United States

View Thena Analysis thena.ai

Side-by-Side Traffic & Specification Matrix

Dimension / Metric	Salesforce Agentforce (formerly Einstein)	Thena
Official Domain	salesforce.com	thena.ai
Pricing Model	Freemium	Freemium, Paid, Contact for Pricing
Monthly Visits	111.91M (111,910,743)	9.78K (9,781)

Primary Market & Share	🇺🇸 United States (43%)	🇺🇸 United States (54.1%)

Direct Visits / mo	60.74M	3.85K

User Rating	4.4	4.4

Supported Platforms	Website	Website

Salesforce Agentforce (formerly Einstein)

Autonomous enterprise AI agents and CRM intelligence powered by Salesforce Data 360 and Atlas.

Atlas Reasoning Engine & Long-Horizon Runtime

Deconstructs complex queries into multi-step action plans grounded in Data 360, retaining state across days or weeks to complete multi-touch operational workflows with human escalation guardrails.

Low-Code Agent Builder & Agent Script

Configure custom agents, subagents, natural-language instructions, and deterministic guardrails using existing Salesforce Flows, Prompt Builder templates, Apex code, and MuleSoft APIs.

Multi-Agent Orchestration & MCP Interoperability

Coordinate specialized subagents across departments and connect securely to external enterprise tools through verified Model Context Protocol (MCP) servers from AgentExchange partners.

Agentforce Voice & Omnichannel Deployment

Replace rigid telephone IVR trees with low-latency conversational voice agents alongside unified deployments across web chat, WhatsApp, SMS, mobile apps, and Slack.

Strengths & Pros

+Deep native access to Salesforce CRM objects, Flows, Apex logic, MuleSoft integrations, and Data 360 without brittle third-party syncing.
+Flexible 2026 billing models let enterprises choose between per-action Flex Credits ($0.10/action), $2 per conversation, $2 per resolution, or unmetered per-user licenses.
+Enterprise-grade Einstein Trust Layer enforces zero data retention with external LLM providers, PII masking, and toxicity detection.
+Supports open multi-agent interoperability via Model Context Protocol (MCP) and Long-Horizon multi-day task execution.

Limitations

–Consumption pricing across Flex Credits, Data 360 credits, and seat add-ons is complex to forecast and prevents mixing Flex Credits and Conversation meters in the same org.
–Requires clean, well-structured Salesforce CRM and Data 360 governance to avoid inaccurate agent actions.
–Full enterprise capabilities carry a steep total cost of ownership, with top-tier Max / Agentforce 1 editions reaching $550 per user per month.

Thena

Resolve B2B customer issues where they start: Slack, email and chat

Slack-Native Support

Tickets are detected and managed directly inside Slack with full account context, so support teams stay where their customers already are.

AI Agents That Take Action

Purpose-built AI agents respond to customers, apply fields, create tickets, escalate and execute B2B tasks like provisioning, renewals and reporting — outcomes, not just answers.

Omni-Channel Ticketing

Slack, email, web chat, MS Teams, Discord and web forms flow into the same tracked queue, with auto-triage, groups, routing rules and SLA enforcement.

Apps and Integrations

Engineers can connect or build apps so AI agents can read and write to internal systems, APIs and data sources.

Strengths & Pros

+Slack-native ticketing with full account context, unusual among helpdesks
+AI agents execute B2B tasks — provisioning, renewals, reporting — not just replies
+Published per-seat pricing with a free plan and no credit card required
+Omni-channel intake across Slack, email, web chat, MS Teams and Discord
+