All-in-one customer platform for email, SMS, CRM, and automation
#1Salesforce Agentforce (formerly Einstein) records 111,910,743 monthly visits with +2.2% month-over-month growth and Freemium pricing. WAPlus records 98,398 monthly visits with +1.4% growth and Freemium pricing.

Turn WhatsApp Web into a CRM with automation, translation, and AI
| Dimension / Metric | ![]() | |
|---|---|---|
| Official Domain | salesforce.com | waplus.io |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 111.91M (111,910,743) | 98.4K (98,398) |
| MoM Traffic Delta |
| +2.4M (+2.2%) |
| +1.38K (+1.4%) |
| Primary Market & Share | 🇺🇸 United States (43%) | 🇨🇳 China (16.4%) |
|---|
| Direct Visits / mo | 60.74M | 36.73K |
|---|
| User Rating | 4.4 | 4.4 |
|---|
| Supported Platforms | Website | Website |
|---|
Autonomous enterprise AI agents and CRM intelligence powered by Salesforce Data 360 and Atlas.
Deconstructs complex queries into multi-step action plans grounded in Data 360, retaining state across days or weeks to complete multi-touch operational workflows with human escalation guardrails.
Configure custom agents, subagents, natural-language instructions, and deterministic guardrails using existing Salesforce Flows, Prompt Builder templates, Apex code, and MuleSoft APIs.
Coordinate specialized subagents across departments and connect securely to external enterprise tools through verified Model Context Protocol (MCP) servers from AgentExchange partners.
Replace rigid telephone IVR trees with low-latency conversational voice agents alongside unified deployments across web chat, WhatsApp, SMS, mobile apps, and Slack.

Turn WhatsApp Web into a CRM with automation, translation, and AI
Invite teammates and sync WhatsApp contacts and chats into a shared team inbox for collaboration and coordinated follow-ups.
Connect HubSpot, Salesforce, Zoho, or webhooks to view and update records and create notes, tasks, deals, and tickets from WhatsApp Web.
Set keyword-based or reply-all auto replies, schedule messages, use reusable quick replies, and broadcast to many contacts at once.
Translate incoming and outgoing messages in real time across more than 150 languages, with automatic or manual settings.
All-in-one customer platform for email, SMS, CRM, and automation
#1
Free / Open-sourceAutomate work across thousands of apps — no code required
#2
SpecialistExceptional customer support and helpdesk workflow automation, but less suited for broad enterprise CRM and sales execution.

SpecialistSuperior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation.
SpecialistVisual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure.
The AI-native CRM for agentic revenue teams
AI-first customer support platform with a shared inbox built in

One shared inbox for WhatsApp, Instagram, Messenger, Telegram and web chat — with AI agents on top.

WhatsApp chatbot, CRM, and marketing automation in one dashboard

SpecialistSimple no-code AI chatbot deployment, but less equipped for complex enterprise-grade CRM automation and multi-system agents.

Delivers exceptionally polished customer service agents, but focuses on bespoke conversational AI rather than broad CRM workflows.

Offers flexible no-code multi-agent workforce building, but lacks Salesforce's deep CRM data integration and native enterprise security.
SpecialistSuperior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation.
SpecialistVisual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure.
One shared inbox for WhatsApp, Instagram, Messenger, Telegram and web chat — with AI agents on top.
SpecialistSimple no-code AI chatbot deployment, but less equipped for complex enterprise-grade CRM automation and multi-system agents.
Offers flexible no-code multi-agent workforce building, but lacks Salesforce's deep CRM data integration and native enterprise security.