Adoptly

Adoptly is built for the moment after launch, when a team ships a new feature and needs users to actually find and use it. Instead of filing a ticket for an in-app banner, product managers and marketers open Adoptly, pick a format such as a modal, banner, tooltip, hint, or changelog card, write the message, and publish it themselves. The builder exposes styling controls for background, radius, border, layout, padding, and spacing, so announcements look like a native part of the app rather than a bolted-on widget.

Targeting is where Adoptly does much of its work. Teams define audiences by plan tier, by page path (for example, anything under /pricing), and by trigger such as onPageView, so a user only sees a message that is relevant to them at that moment. That same targeting powers adoption analytics: Adoptly tracks which announcements were seen and clicked and reports on engagement over time so teams can tell whether a nudge actually drove feature discovery.

Adoptly is designed to keep engineering out of the loop. Product and marketing staff design, update, and publish announcements themselves, leaving developers focused on building the product. The company offers a free tier and paid Starter, Pro, and Growth plans, with pricing and limits framed around monthly active users who received an announcement.