Cladwell started as a capsule wardrobe app and has grown into a full personal styling service. Instead of telling you what to buy, it studies what you already own: you catalog items by choosing from a large product library, pasting a product link, or snapping a photo, and the app tracks the pieces, colors and categories in your closet. That wardrobe becomes the raw material for every recommendation.
The core of the experience is a personal style profile. A single daylight photo feeds a color analysis that identifies your undertone, contrast, depth and clarity, and Cladwell shows you what it is seeing so you can judge whether the palette feels right. Alongside your colors you get a written 'Style Direction' and a wardrobe breakdown showing what you wear most, which items sit unworn, and the few additions that would unlock the most new outfits.
Daily outfit suggestions are generated from your own clothes with local weather in mind, and a chat stylist answers questions like what to wear to an outdoor dinner or what to pack for a trip. On iPhone, iPad and Android the 'See it on me' feature previews an outfit on your own photo. Cladwell has been available since 2016, has passed one million downloads, and works for womenswear, menswear or a mix.
