Application Traffic Control (ATC)

ATC starts from a problem most large enterprises recognise: business processes are frequently delayed or executed incorrectly. The vendor groups the usual causes into human factors, a patchwork of systems and data, and defects in processes and applications — all of which lead to damaged reputation and financial loss. Because these failures usually sit between systems rather than inside a single server, classic infrastructure monitoring tends to miss them entirely.

The product answers that with two promises: control and transparency. On the control side, ATC predicts failures in business processes, including ones that monitoring systems cannot see, and helps resolve them before they cause harm. On the transparency side, it gives objective insight into how processes actually execute and works to understand the root causes of deviations and inefficiency, covering not just systems but also employee adherence to corporate rules and procedures.

Delivery is through smart, real-time dashboards built around business-process SLA and KPI definitions, so operations, IT and compliance stakeholders view the same picture of end-to-end execution. The vendor lists benefits such as maximising operational efficiency, cutting IT support spend, minimising compliance risk, strengthening brand loyalty and improving speed and productivity, and cites a customer success story of reducing late deliveries threefold. ATC is a product of DigitalTrack LLC, with contact points listed for Aachen in Germany, London in the UK, and Moscow and Saint Petersburg in Russia.