Brella

Brella is an end-to-end event platform built around one idea: that the meetings between attendees and sponsors are the product, not a side effect. The suite pairs a white-label event app for iOS, Android, and web with registration and ticketing, AI matchmaking, sponsor monetization tools, access control, and behavioural analytics — positioned as one connected system rather than a bundle of bolt-on modules.

Its signature capability is AI-powered matchmaking. Instead of simple keyword matching, Brella uses intent-based recommendations that reflect each attendee's stated interests and goals, which the company says produces higher meeting acceptance rates than typical event apps. Around that core sit features like lead scanning, meeting ratings, group meetings, custom meeting locations, and a real-time overview for organizers to manage meeting flow during the event.

Brella also markets "Managed Meetings" and hosted buyer programs, aimed at organizers who want to monetize guaranteed meetings — for example selling sponsor packages that promise a set number of pre-arranged meetings, then proving delivery through in-app check-ins. On the technical side, the platform supports 500+ integration options, native admin-panel integrations, a REST API, webhooks, and a managed integrations team, so it can sit inside an existing registration, on-site, and CRM stack. Brella reports serving associations, corporations, internal events, tradeshows, conferences, and academic events, and cites an NPS of 9.5/10 for its service team.